SABRE Awards Africa 2022 Winners

The 2022 Africa SABRE Awards, which recognizes Superior Achievement in Branding, Reputation, and Engagement, will be announced at the Africa SABRE award ceremony on May 25th, as part of the 2022 African Public Relations Conference. The campaigns were evaluated by a jury of industry leaders.

Platinum SABRE Award for Best in Show

Winner:
Reputation in the can — Tiger Brands Limited with Razor (M&C Saatchi Group SA)

Finalists:
2. Every Stage of Women — MSI Reproductive Choices and Marie Stopes Ghana with Portland Communications
3. #ItsUpToUS — Mastercard Foundation with Engage BCW, Kenya
4. Driving a positive reputational shift and steadily guiding a change in perception — Omnia Holdings with Instinctif Partners Africa
5. #RewriteOurProverbs to #WriteOffGBV — Green Door with Clockwork

Diamond SABRE Awards

CEO of the year
Winner:

Embracing public relations from the top — Vodacom with WE Communications

The SABRE Award for Superior Achievement in Brand-Building
Winner:

Every Stage of Women — MSI Reproductive Choices and Marie Stopes Ghana with Portland Communications

Certificates of Excellence:

Heavy Lifting: Virgin Active SA stays fighting fit — Virgin Active SA with Razor (M&C Saatchi Group SA)
NIC & CBA Merger — NCBA Group with Redhouse Group

The SABRE Award for Superior Achievement in Reputation Management
Winner:

Reputation in the can — Tiger Brands with Razor (M&C Saatchi Group SA)

Certificates of Excellence:

Access Bank Reputation Management — Access Bank with Red Media Africa
Building Bolt's reputation in 2021 — Bolt South Africa with Tribeca Public Relations
Driving a positive reputational shift and steadily guiding a change in perception — Omnia Holdings with Instinctif Partners Africa
SASRA — SACCO Societies Regulatory Authority with Redhouse Group

The SABRE Award for Superior Achievement in Measurement and Evaluation
Winner:

MTN Public Offer — MTN Nigeria with BHM

Geographic

Northern Africa
Winner:

Africa's Business Heroes — Jack Ma Foundation with APO Group

Certificates of Excellence:

Africa Frontiers of Innovation — Canon with APO Group
B-Imtiyaz biotech training program — Pfizer with TBWA DJAZ

Western Africa
Winner:

Every Stage of Women — MSI Reproductive Choices and Marie Stopes Ghana with Portland Communications

Certificates of Excellence:

#DrawTheLine Against Malaria — Malaria No More UK with StateCraft
Mastercard Foundation Covid-19 Public Awareness Campaign — Mastercard Foundation with Integrated Indigo
MHF On Wheels— Alpha Mead Health Services with Chain Reactions Nigeria
Progressive Portrayal of Women in Media and Advertising — Guinness Ghana Breweries

Eastern Africa
Winner:

#ItsUpToUS — Mastercard Foundation with Engage BCW, Kenya

Certificates of Excellence:

Tanqueray Flor de Sevilla Consumer Campaign — East African Breweries with Redhouse Group
Top 100 Most Loved Brands by women in Kenya — Ipsos Kenya with BSD Group
Yes No Solutions — Mission Verte & We-Recycle Mauritius with Zethical
Vaccine Equity in Africa - Saving Lives and Livelihoods — Mastercard Foundation with Edelman Africa

Central Africa
Winner:

Birimian Ventures Launch & Accelerator Programme — Birimian Ventures with Gong Communications

Certificates of Excellence:

Rebranding Liquid Intelligent Technologies — Liquid Intelligent Technologies with APO Group

Southern Africa
Winner:

My Body (Stand Up) — 1st for Women Insurance with Retroviral

Certificates of Excellence:

#RewriteOurProverbs to #WriteOffGBV — Green Door with Clockwork
Embracing public relations from the top — Vodacom with WE Communications
Reputation in the can — Tiger Brands with Razor (M&C Saatchi Group SA)
The Future is Electric — Audi South Africa with Razor (M&C Saatchi Group SA)

Practice areas

Business-To-Business Marketing
Winner:

Pendoring e tjhunwa ke Hollard — The Pendoring Indigenous Language Awards with Breinstorm Brand Architects, KAMuses and Think Creative Africa

Certificate of Excellence:

Getting business leaders on board with unsexy cybersecurity — Microsoft Middle East & Africa with WE Communications
Mastercard: Empowering Every Business — Mastercard South Africa with Weber Shandwick Africa

Cause-Related Marketing
Winner:

#RewriteOurProverbs to #WriteOffGBV — Green Door with Clockwork

Certificates of Excellence:

Elevating a Gender - Based Violence message from local titles to mainstream media — Vodacom with WE Communications
TikTok Rising Voices Programme — TikTok with MSL

Corporate Image
Winner:

Driving a positive reputational shift and steadily guiding a change in perception — Omnia Holdings with Instinctif Partners Africa

Certificates of Excellence:

Continental Reinsurance Corporate Image — Continental Reinsurance with DMA Media
Growing Value Through Senator Keg — Kenya Breweries with Oxygene Marketing Communications
Phoenix Beverages Group — Phoenix Beverages Group with Zethical & PBG Internal Marketing Dept
The backbone of Africa's thriving innovation ecosystem — AfriLabs with LSF

Corporate Social Responsibility
Winner:

Vaccine Equity in Africa - Saving Lives and Livelihoods — Mastercard Foundation with Edelman Africa

Certificates of Excellence:

9mobile Health Workers Appreciation — 9mobile with Chenist Communications
LG Cares — LG with Clockwork
"We do well by doing good" Hollard Ghana CSR — Hollard Ghana

Crisis/Issues Management
Winner:

Alcohol Ban — South African Breweries with MSL

Certificates of Excellence:

A story of resilience and resolve — Chaka with LSF

Digital Campaign
Winner:

#ItsUpToUS — Mastercard Foundation with Engage BCW, Kenya

Certificates of Excellence:

Inside Life With Erica — MTV Base with Red Media Africa
International Women’s Day 2021 — Sterling Alternative Finance with So.Me Solutions

Employee Communications
Winner:

The #Meltdown — Net#work BBDO with KAMuses

Certificates of Excellence:

Apollo training program — AstraZeneca with TBWA DJAZ
Getting employees hyped for hybrid work — Vodacom Group with WE Communications

Financial Communications
Winner:

Driving a positive reputational shift and steadily guiding a change in perception — Omnia Holdings with Instinctif Partners Africa

Certificates of Excellence:

A New Look At Islamic Finance — Jersey Finance with Edelman Africa
Believers in Privileged Relationships — AfrAsia Bank with Contentify and Pixel Render

Integrated Marketing
Winner:

#DrawTheLine Against Malaria — Malaria No More UK with StateCraft

Certificates of Excellence:

#ChangeMakers — meta with Clockwork & Multimedia
Phakamisa ispirit — Pernod Ricard with Tribeca Public Relations

Marketing to Consumers (New Product)
Winner:

Tanqueray Flor de Sevilla Consumer Campaign — East African Breweries with Redhouse Group

Certificates of Excellence:

Designed for Africa Solar Hybrid Range — Defy with MSL Group South Africa
MeBanbo Life Insurance: Making life insurance trendy and accessible — Hollard Life Assurance

Marketing to Consumers (Existing Product)
Winner:

Heavy Lifting: Virgin Active SA stays fighting fit — Virgin Active SA with Razor (M&C Saatchi Group SA)

Certificate of Excellence:

#DancewithDeezer TikTok campaign — Deezer with Tribeca Public Relations
ZOLA Effect — ZOLA Electric Nigeria with Modion Communications

Media Relations
Winner:

Birimian Ventures Launch & Accelerator Programme — Birimian Ventures with Gong Communications

Certificates of Excellence:

A voice of certainty in uncertain times — Adams & Adams with WE Communications
Accelerating digital inclusion in Africa — Convergence partners with LSF
Herbalife Nutrition — Herbalife Nutrition with Clockwork
Operatonalisation of the first berth of Lamu Port — Kenya Ports Authority with Redhouse Group

Public Affairs/Government Relations
Winner:

Stakeholder Engagement — MTN Nigeria with BHM

Certificates of Excellence:

Digital Innovation for Economic Prosperity in Nigeria — NITDA with Ministry of Digital Economy with Image Merchants Promotion
Kagiso Trust: A fight to be recognised as a legitimate black-empowerment organisation — Kagiso Trust with KaMuses

Public Education
Winner:

Eat Well Live Well: The State of Nutrition Report — Tiger Brands Eat Well Live Well with Razor (M&C Saatchi Group SA)

Certificates of Excellence:

#NoFalseNewsZone — Meta with AT3Resources
Global Day of Influence (GDI) — BHM
JIGI-BOLA Relaunch— BOSKOH x HMI Lagos with Chain Reactions Nigeria
Shifting consumer behaviour to #ChooseCartons — Nampak Liquid Cartons with WE Communications

Social Media Campaign
Winner:

Javett-UP — Javett-UP with Edelman Africa

Certificates of Excellence:

Vitaforce #LevelUp — Vitaforce with Tribeca Public Relations

Special Event/Sponsorship
Winner:

Unveiling 101 Fake News on EndSARS — Centre for Crisis Communication with Image Merchants Promotion

Certificates of Excellence:

#731DAYS — Office of the Lagos State Governor with Chain Reactions Nigeria
Bryte Business Partner Conference — Bryte Insurance with Instinctif Partners Africa

Industry sectors

Associations
Winner:

Fostering quality reporting on migration in Africa — International Organization for Migration with APO Group

Certificates of Excellence:

Global Peace Index 2021 — Institute for Economics & Peace with Hill+Knowlton Strategies South Africa
Making mobility a key stake during the 2021 elections in La Réunion — Fédération Nationale des Transports de Voyageurs (FNTV) Réunion with Blast BCW

Consumer Products/Services
Winner:

The Future is Electric — Audi South Africa with Razor (M&C Saatchi Group SA)

Certificates of Excellence:

Brush With Me Campaign for World Oral Health Day — Unilever Smile, Pepsodent with Edelman Africa
The Value of JAC — JAC Motors with Chain Reactions Nigeria

Fashion & Beauty
Winner:

LUX - #IStandWithCaster — Unilever - LUX with Edelman Africa

Certificates of Excellence:

Mango Nigeria Yuletide Campaign — Mango Nigeria with Blanche Aigle Communications

Financial & Professional Services
Winner:

My Body (Stand Up) — 1st for Women Insurance with Retroviral

Certificates of Excellence:

Family Bank Corporate Bond Campaign — Family Bank with Tim-Sky Media Services
FIA Rally Stars WRC Sponsorship — Safaricom with Oxygene Marketing Communications
Innovation for Inclusion — Visa with Hill+Knowlton Strategies South Africa
The A Perspective Podcast — Hogan Lovells with Hill+Knowlton Strategies South Africa

Food & Beverage
Winner:

Eat Well Live Well: The State of Nutrition Report — Tiger Brands Eat Well Live Well with Razor (M&C Saatchi Group SA)

Certificates of Excellence:

Mo Enn Consom-Akter Responsab, Mo Konsian Mo Pran Kont — The Coca-Cola Company & PhoenixEarth Initiative with Zethical (Mauritius)
PhoenixEarth Initiative — Phoenix Beverages Group with Zethical (Mauritius)

Healthcare
Winner:

MHF On Wheels— Alpha Mead Health Services with Chain Reactions Nigeria

Certificates of Excellence:

In the Circle with SOLAL — SOLAL with Tribeca Public Relations
Roche Futureproofing Healthcare Launch — Roche Africa with Edelman Africa

Industrial/Manufacturing
Winner:

LESCO Manufacturing Strategic Communications Project — LESCO Manufacturing with Instinctif Partners Africa

Certificates of Excellence:

Nissan Navara Experience — Nissan South Africa with Edelman Africa

Media, Arts & Entertainment
Winner:

Cartoon Network Africa’s Climate Champions — WarnerMedia with BCW Africa

Certificates of Excellence:

ALAT x DAVIDO — WEMA Bank with Chain Reactions Nigeria
Stand Back, Don't Touch Me — Modion Communications

Mining and Extractive Industries
Winner:

Building community & attracting investors through social media — Tharisa with Hill+Knowlton Strategies South Africa

Not for Profit/Charities
Winner:

Animals do what? — NSPCA with Razor / M&C Saatchi Abel

Certificates of Excellence:

Mastercard Foundation Covid-19 Public Awareness Campaign-2021 — Mastercard Foundation with brainchildBCW
Project Safe-Up — My World of Bags with Info Digital Africa
Rays of Hope Social Outreach Programme Awareness — Rays of Hope with Tribeca Public Relations
Wildlife Ranger Challenge — Tusk Organisation with Redhouse Group

Public Sector/Government
Winner:

Operatonalisation of the first berth of Lamu Port — Kenya Ports Authority with Redhouse Group

Certificates of Excellence:

Hope Documentary Campaign - EU's Intervention in North East, Nigeria — European External Action Service (EEAS) with Integrated Indigo
Share Facts about Drugs, Save Lives — National Drug Law Enforcement Agency (NDLEA) with Image Merchants Promotion

Technology
Winner:

MTN Shares Kindness — MTN South Africa with Magna Carta Reputation Management Consultants

Certificates of Excellence:

Becoming a 'Tech for Good' purpose leader — Vodacom with WE Communications
Kenya's Digital Economy Report: "A People's Perspective" — Dalberg with BSD Group
MTN #TheGoShow — MTN South Africa with Magna Carta Reputation Management Consultants and TBWA/Hunt Lascaris
Repositioning A Challenger Brand Through Media Relations — Airtel Uganda with Brainchild BCW

Travel & Leisure
Winner: