Holmes Report 07 Apr 2013 // 11:00PM GMT
NEW YORK—Edelman and its clients will take home four Silver SABRE Awards for Excellence in Content Creation, more than any other firm. The awards will be presented at our annual SABRE Awards dinner, which will be held once again at Cipriani 42nd Street in New York on May 7.
There will be multiple awards for clients of several different firms, including Burson-Marsteller and its Proof Integrated Communications subsidiary and Minneapolis-based Carmichael Lynch Spong (three awards each) and M Booth Associates, Gibbs & Soell, and Ketchum (two awards each).
The Silver SABRE Awards recognize excellence in creative product (from experiential marketing to digital content) and PR agency management. Winners of the Gold SABRE Awards, for public relations programming, are announced at the awards dinner, but a list of finalists can be found here.
Tickets for the SABRE Awards dinner are now on sale and can be ordered using these forms.
THE SILVER SABRE AWARDS FOR EXCELLENCE IN CONTENT CREATION
EXPERIENTIAL
GUERRILLA MARKETING
WINNER:
Save-a-Lot Shows Families How to Fuel Up for Less
Save-a-Lot Food Stores with Carmichael Lynch Spong
CERTIFICATES OF EXCELLENCE:
Connected Hearts
Danone with Ketchum
Feel the Hamptonality Events
Hampton Hotels with Edelman
"Getcha Vibes Here!" Trojan Vibrations Takes Pleasure Out of the Bedroom and into the Streets of New York
Church & Dwight/Trojan Vibrations with Edelman
Jimmy Junior, The World's First Football Predicting Wild Turkey
Campari America / Wild Turkey Bourbon with Catalyst Public Relations
PUBLICITY STUNT
WINNER:
One Last Chance for Twinkie-Lovers
Supervalu and Jewel-Osco with Carmichael Lynch Spong
CERTIFICATES OF EXCELLENCE:
"Getcha Vibes Here!" Trojan Vibrations Takes Pleasure Out of the Bedroom and into the Streets of New York
Church & Dwight/Trojan Vibrations with Edelman
Hot Wheels "Double Loop Dare" Stunt Driver Showdown
Hot Wheels with Ketchum
Jack Link's Beef Jerky Proclaims "Hail to the Beef"
Jack's Link's Beef Jerky with Carmichael Lynch Spong
US Presidential Debate and Sand Sculpture
Myrtle Beach Convention & Visitors Bureau with Fahlgren Mortine
SPECIAL EVENT
WINNER:
US Presidential Debate and Sand Sculpture
Myrtle Beach Convention & Visitors Bureau with Fahlgren Mortine
CERTIFICATES OF EXCELLENCE:
Defrost Your Swimsuit
Greater Fort Lauderdale CVB with M. Silver Associates
Freshpair.com: It's Time for a Change
Freshpair.com with Finn Partners
The Gordon and Betty Moore Foundation Patient Care Program National Launch Event
The Gordon and Betty Moore Foundation with GYMR Public Relations
Seattle's Best Coffee "Red Cup Showdown"
Seattle Best Coffee with Zeno Group
SPONSORSHIP
WINNER:
BP Team USA: Winning Over Fans in a Post Gulf World
BP with Ogilvy Public Relations
CERTIFICATES OF EXCELLENCE:
P&G's Thank You, Mom Sponsorship of the London 2012 Olympic Games
Procter & Gamble with DeVries Global
Philips Norelco Beard Wars
Philips Norelco with OneVoice
Stop the Panic! How Discover Student Loans Helped Students and Parents from Having College-Cost Nightmares
Discover Student Loans with GolinHarris
Team Nissan
Nissan Brasil with In Press Porter Novelli
TRADE SHOW
WINNER:
Schick Hydro Wakes Up "Shave Zombies" and Boosts Brand Shares
Schick Hydro (Energizer Personal Care) with Edelman
CERTIFICATES OF EXCELLENCE:
Crayola Toy Fair 2012
Crayola with Coyne PR
I Design: Tailoring HIV Treatment to Fit You
Merck with Cohn & Wolfe
Room Key at TBEX 2012
Room Key with Porter Novelli
The Warner Sound Captured by Nikon
Nikon with MWW
EARNED MEDIA
MEDIA PLACEMENT (BROADCAST)
WINNER:
Conan O'Brien's Search for a Pint of Guinness
Diageo / Guinness with Taylor
CERTIFICATES OF EXCELLENCE:
David vs Goliath: Chobani Shakes Up the Yogurt Isle
Chobani with Fleishman-Hillard
Defrost Your Swimsuit
Greater Fort Lauderdale CVB with M. Silver Associates
Pantene Reinvigorates Beautiful Lengths Program
Pantene with DeVries PR
Wii U Gets the Spotlight on Late Night with Jimmy Fallon
Nintendo of America with GolinHarris
MEDIA PLACEMENT (DIGITAL)
WINNER:
Bringing Home the Bacon (Sundae) for Burger King
Burger King Worldwide with Coyne PR
CERTIFICATES OF EXCELLENCE:
Are Fortune 500 Companies Socially Shy?
Genesys with SHIFT Communications
Cottonelle Respect the Roll
Cottonelle Clean Care Toilet Paper with Ketchum
Fox Trial Finder Launch Campaign
The Michael J Fox Foundation with Ruder Finn
Taking on Ted
ALS Therapy Alliance with Cone Communications
MEDIA PLACEMENT (PRINT)
WINNER:
One Survey, Multiple Exclusives, National Headlines, and Unbelievable Business Leads
Harris Interactive with Gibbs & Soell
CERTIFICATES OF EXCELLENCE:
BabyCenter Baby Names
BabyCenter with Coyne PR
Banner Alzheimer's Institute Announces Groundbreaking Alzheimer's Disease Prevention Trial
Banner Alzheimer's Institute with GYMR Public Relations
From Start-Up to Mainstream: Dropbox for Everyone
Dropbox with Allison & Partners
Wall Street Journal Feature Reinforces Sherwin-Williams Color Leadership
Sherwin-Williams with Carmichael Lynch Spong
RESEARCH FOR PUBLICITY
WINNER:
US Competitiveness Project
Harvard Business School with Edelman
CERTIFICATES OF EXCELLENCE:
Are Fortune 500 Companies Socially Shy?
Genesys with SHIFT Communications
One Survey, Multiple Exclusives, National Headlines, and Unbelievable Business Leads
Harris Interactive with Gibbs & Soell
Start Strong Survey Reveals Dating Violence in Middle School
Robert Wood Johnson Foundation with Finn Partners
Utilizing Research to Break Into the North American Market
Amadeus with Kwittken + Company
SPEECH OR BYLINED ARTICLE
WINNER:
Bernanke's 5 Lessons for Business Leaders
North Jersey Community Bank with MWW
CERTIFICATES OF EXCELLENCE:
Creating at the Speed of Imagination
DreamWorks Animation with Allison & Partners
The Numbers Don't Lie: Social Sells
Data.com, a Salesforce.com Company with SHIFT Communications
OWNED MEDIA
ANNUAL REPORT
WINNER:
Time Warner's Passion for Story
Time Warner
CERTIFICATES OF EXCELLENCE:
AirLease 2011 Annual Report
Air Lease Corporation with Makovsky
Odebrecht 25th Anniversary in Argentina
Odebrecht S.A.
BLOG
WINNER:
Walmart Green Room - Creating a Sustainable Conversation
Walmart with Ketchum and Rain
CERTIFICATES OF EXCELLENCE:
Microsoft Next Campaign
Microsoft Corporate with Waggener Edstrom Worldwide
Nursing Notes
Johnson & Johnson with GCI Health
Putting the I in Health IT
Office of the National Coordinator for Health Information Technology, U.S. Department of Health and Human Services with Ketchum
Taking the Elephant Out of the Blog
Davis & Gilbert
EXTERNAL PUBLICATION
WINNER:
A Very Veggie World
Unilever/Shedd's Spread Country Crock with M Booth
CERTIFICATES OF EXCELLENCE:
Crohn'sAdvocate
UCB with Biosector 2
Investor Insights: The Novartis Flash Report
Novartis with FTI Consulting
Syngenta's Thrive Magazine
Syngenta with Gibbs & Soell
Taking People With You
Yum! Brands with Weber Shandwick
INTERNAL PUBLICATION
WINNER:
PayPal in 90 Seconds
PayPal
CERTIFICATES OF EXCELLENCE:
Chobani "Nothing But Good" Internal Communications
Chobani with Fleishman-Hillard
Creating Compelling Content to Communicate Our Business Strategy to Employees
ITT Exelis with Edelman
Social Media Playbook
Diebold with Dix & Eaton
Where in the World is John?
Abbott Nutrition
SOCIAL MEDIA HUB
WINNER:
Xbox Live Voters "Swing" Election Headlines
Microsoft with Edelman
CERTIFICATES OF EXCELLENCE:
BP Team USA: Winning Over Fans in a Post Gulf World
BP with Ogilvy Public Relations
Merrick Throws Dogs More Than a Bone with Social Media Real Food Revolution
Merrick Pet Care with Carmichael Lynch Spong
MexicoToday
Marca Pais: Imagen de Mexico
Owned Media: Social Media Hub
Navicure with Dodge Communications
WEBSITE
WINNER:
Enefit: Positioning Oil Shale as the Solution for Utah's Energy Independence
Enefit with Davies Public Affairs
CERTIFICATES OF EXCELLENCE:
Designing, Building and Managing AT&T's New Generation News Hub
AT&T with Fleishman-Hillard
Hilton Global Media Center
Hilton Hotels & Resorts
Merck Helps College Women Plan It Forward and Consider "LARCs"
Merck & Co with Marina Maher Communications
Save My 401k "Protect My Piggy"
American Society of Pension Professionals & Actuaries with Beekeeper Group
PAID MEDIA
ADVERTISING
WINNER:
The Foundation for America's Energy Future
American Gas Association with Proof Integrated Communications
CERTIFICATES OF EXCELLENCE:
Accenture High Performance Delivered
Accenture with TBWA
Ditch Your Bank
Affinity Plus Federal Credit Union with Risdall Public Relations
Let's Talk Cost
BCBSNC with Capstrat
Vote4Energy Campaign
American Petroleum Institute with Blue Advertising
PRODUCT PLACEMENT
WINNER:
LG Introduces the Sport of Techorating
LG Electronics with LG One/Ogilvy Public Relations
PUBLIC SERVICE ANNOUNCEMENT
WINNER:
A Healthy Baby is Worth the Wait
March of Dimes with Crossroads
CERTIFICATES OF EXCELLENCE:
Men and Melanoma
Bristol-Myers Squibb with Ogilvy Public Relations
Pathway to Financial Success
Discover Financial Services with Proof Integrated Communications
CREATIVE PRODUCT
BRANDING AND IDENTITY
WINNER:
Syngeta Integrated Solutions
Syngenta with Gibbs & Soell
CERTIFICATES OF EXCELLENCE:
"Doggupy" Pooch Protest Sets Stage for Real Pet Food Revolution
Merrick Pet Care with Carmichael Lynch Spong
Million Hearts: Teaming Up to Bring High Blood Pressure Down
The Centers for Disease Control and Prevention (CDC) with Ogilvy Public Relations
Seminis Rebranding Project
Monsanto with Fleishman-Hillard
Simple Tasks
American College of Rheumatology with Porter Novelli
INFOGRAPHIC
WINNER:
Women Entrepreneurs are #Powering Tomorrow
American Express OPEN with M Booth
CERTIFICATES OF EXCELLENCE:
An Internet Minute Infographic
Intel with North of Nine Communications
Creating Compelling Content to Communicate Our Business Strategy to Employees
ITT Exelis with Edelman
Horizon BCBSNJ Blimp Fun Facts
Horizon BCBSNJ with Winning Strategies
Jennie-O Shows Consumers the Value of Entertaining with Turkey
Jennie-O Turkey Store with Carmichael Lynch Spong
PRESSKIT
WINNER:
Hatfields and McCoys Integrated Campaign
HISTORY
CERTIFICATES OF EXCELLENCE:
Buchanan's Share Yourself
Diageo with Dialogue, Rockcorps & Pico Adworks
ExOne: Building a Brand, One Layer at a Time
ExOne with Burson-Marsteller
National Painting Week Press Kit Inspires Media with Color
Sherwin-Williams with Carmichael Lynch Spong
Odebrecht 25th Anniversary in Argentina
Odebrecht S.A.
POSTER/CALENDAR/PHOTOGRAPHY
WINNER:
"Doggupy" Pooch Protest Sets Stage for Real Pet Food Revolution
Merrick Pet Care with Carmichael Lynch Spong
CERTIFICATES OF EXCELLENCE:
A Very Veggie World
Unilever/Shedd's Spread Country Crock with M Booth
Jennie-O Gives Breakfast a Wake-Up Call
Jennie-O Turkey Store with Carmichael Lynch Spong
Rethink Robotics: Public Relations Sensation
Rethink Robotics with SHIFT Communications
Xylem Watermark: How Do You Make a Difference
Xylem with Cone Communications
TV FORMAT CREATION AND LICENSING
WINNER:
Jessie J Live in London
Glaceau vitaminwater with Cake New York
DIGITAL CONTENT
ANNUAL REPORT (DIGITAL)
WINNER:
Hormel Foods 2011 Corporate Responsibility Report
Hormel Foods with Burson-Marsteller
CERTIFICATES OF EXCELLENCE:
2012 Global Report
Deloitte Global Services with APCO Worldwide
Mind Your Own Business
Waggener Edstrom Worldwide
DIGITAL PRESS KIT/DIGITAL PRESS OFFICE
WINNER:
Online Portal Transports Media to the World of Olives and Olive Oil
International Olive Council with Exponent PR
INTERNAL PUBLICATION (DIGITAL)
WINNER:
Employee Communications Program
HP with Edelman
CERTIFICATES OF EXCELLENCE:
Experts in Expertise
WinField
Verizon Innovation Program - Whiteboard Animation
Verizon
PODCAST/WEBCAST
WINNER:
edX Online Learning Initiative WeBCAST
edX
CERTIFICATES OF EXCELLENCE:
Ocean Spray's New York City Bog
Ocean Spray
Untying the Purse Strings of America's Most Powerful Consumer
Carmichael Lynch Spong
VIRAL VIDEO
WINNER:
A Promise Made, a Promise Kept
AIG with Burson-Marsteller
CERTIFICATES OF EXCELLENCE:
Birds Eye Gives Kids a Voice in the Veggie Conversation
Pinnacle Foods' Birds Eye Foods with Weber Shandwick
Dad Last, Hip Hop Music Video
Verizon FiOS with WCG
Rosemont Copper: It Takes a Leap
Rosemont Copper with Davies Public Affairs
Stratasys Aske the World "What's Possible?"
Stratasys with Weber Shandwick
WIDGET OR MOBILE APPLICATION
WINNER:
Vote Stream
Qorvis Communications
CERTIFICATES OF EXCELLENCE:
Accenture Outlook iPad App
Accenture with Omoboro / Iridium Group
SmokefreeTxt: Using Text Messaging to Help Smokers Quit
National Cancer Institute with MMG
THE SILVER SABRE AWARDS FOR PUBLIC RELATIONS MANAGEMENT
EMPLOYEE PROGRAM
WINNER:
Public Relations Management
SHIFT Communications
CERTIFICATES OF EXCELLENCE:
Attracting, Retaining and Engaging Achievement Addicts
Carmichael Lynch Spong
Culture is King: The Coronation
Fahlgren Mortine
PR AGENCY CITIZENSHIP
WINNER:
KSR 2012 A Year of Growth
Ketchum
CERTIFICATES OF EXCELLENCE:
60 for 60
Dix & Eaton
60³ Summer of Service
Edelman
Cone Communications Hours for Good
Cone Communications
Run for the Water
The Gazelle Foundation with Ink
PR AGENCY MARKETING
WINNER:
Rebrand. Rethink. Revive…Heath
ReviveHealth
CERTIFICATES OF EXCELLENCE:
Edelman's Marketing to the Modern Family Study
Edelman
Introducing the New Cone Communications
Cone Communications
PR AGENCY WEBSITE
WINNER:
Cone Communications Website
Cone Communications
CERTIFICATES OF EXCELLENCE:
Ink Website Redesign
Ink
Powerful Ideas That Ignite Momentum: New Website Shows Creative Firepower
Carmichael Lynch Spong
Silver SABRE Award Entry for PR Agency Website
Makovsky
Silver SABRE for Public Relations Management
Ketchum
PR PRODUCT OF THE YEAR
WINNER:
Online War Room: Securely Simulating Online Conversations and Crises
GroundFloor Media
CERTIFICATES OF EXCELLENCE:
Bright Collective
GolinHarris
JPA Profiler
JPA
PR SERVICE OF THE YEAR
WINNER:
PR Service of the Year
PurPle with MSLGROUP
CERTIFICATES OF EXCELLENCE:
Corporate Social Return
Cone Communications
OgilvyConnect: Connecting the Dots for DC-Area Nonprofits
DC Area Nonprofits with Ogilvy Public Relations
THOUGHT LEADERSHIP IN PR
WINNER:
rbb "Breakout Brand" Strategy
rbb Public Relations
CERTIFICATES OF EXCELLENCE:
Burson-Marsteller Global Social Media Study 2012
Burson-Marsteller
Edelman's Marketing to the Modern Family Study
Edelman
The Future Isn't What It Used to Be
Havas PR
Jim Joseph: Renaissance "Brand Man" Brings His Message to the Public
Cohn & Wolfe