Director of Product Marketing — NewsWhip | PRovoke Media Jobs Board

Director of Product Marketing — NewsWhip


About NewsWhip

NewsWhip is a fast-growing Irish-founded software company. Our technology predicts the events and stories getting traction online anywhere in the world. Our platforms are used daily by the world’s leading brands, PR agencies and media companies to understand and predict trends in content sharing. Our customers are based in more than 25 countries and include Samsung, McDonald’s, Ogilvy, the New York Times and the World Health Organization.

We have teams throughout Ireland, NY and the UK. 

Who we're looking for:

NewsWhip has an exciting product roadmap ahead and will be investing heavily to bolster NewsWhip’s position as the leading real time media monitoring platform. We are looking for an experienced Director, Product Marketing to work closely with the product team to deliver this roadmap and  grow the product marketing function at NewsWhip.

In this role, you will partner with the teams across the company including product, sales and customer success, this cross team collaboration is essential in order for you to develop, refine and position NewsWhip products. You will bring customer insights to the product teams to inform and influence product strategy and develop the product marketing strategy to drive business growth. This is a high impact role that will report directly to the SVP, Marketing. 

What you'll do:

  • Create, own and execute the product marketing strategy to meet business goals and targets.
  • Develop the overarching value proposition so that we are communicating a cohesive narrative that supports NewsWhip’s product journey, ensuring there is a consistent thread from one launch to the next. 
  • Proactively identify and share market trends, audience insights and competitor updates to better position and message the benefits of the product.
  • Ensure the successful delivery of product launches, working with the necessary teams to make sure products are brought to market, adopted by existing customers and leveraged by sales.  
  • Support in the development of the customer buying journey, so you can positively impact customer acquisition and retention. 
  • You will be the voice of the customer - we are a customer first company. 

What you'll need: 

  • 8+ years in B2B product marketing, preferably in SAAS or technology
  • A proven track record of impacting the market growth of a scaling SAAS product. 
  • Outstanding stakeholder management and cross-functional collaboration skills. You will bridge the gap between product, marketing, sales and customer success.
  • Experience driving customer focused positioning and messaging, performance analytics and go-to-market strategies.
  • You have excellent communication skills and are able to explain technical concepts in easy to understand ways. 
  • Ability to manage and prioritize multiple projects while leading a multidisciplinary team. 
  • Demonstrated ability to lead, engage and inspire talent. We have big growth plans for the product marketing team which you will drive. 


  • Competitive salary
  • Excellent bonus scheme for individual and team performance
  • Health insurance
  • Pension
  • Great working environment - remote first or hybrid model
  • An opportunity to help define an entirely new industry category
  • Excellent opportunity to grow in one of Dublin’s fastest growing home-grown companies


If this is you, please apply here through the link. Looking forward to speaking :)

Our Ethos:

We believe in maintaining a friendly work environment, a healthy work-life balance, and compensating our employees fairly for their input. You’ll be part of a team that believes in mutual support and education, and for a company where a work week isn’t just the gap between weekends, but an opportunity to do work that is impactful and innovative.We also love eating and socializing together, annual and seasonal company and team retreats, healthy and unhealthy snacks and other perks.

 NewsWhip is an equal opportunity employer. We will not discriminate and will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity or gender expression

Apply Here