Influencer Strategist — Hunter | PRovoke Media Jobs Board

Influencer Strategist — Hunter

New York

HUNTER is looking for an Influencer Strategist:

A Social Media Influencer Strategist assists in developing social media influencer strategies and campaigns for client brands that grow the brands’ awareness, social media presence and overall engagement with consumers, as well as providing strategic insight to clients/colleagues and mentoring team members.


Qualifications Required:

·      B.A. in Marketing, Public Relations or the like

·      Three (3) to four (4) years of experience managing social influencer campaigns for brands and developing influencer content plans and strategies

·      Proficiency in Microsoft Office (Word, Excel, PowerPoint). Strong Excel proficiency a must

·      Proficiency with social media or influencer management tools (e.g. CreatorIQ, Sprinklr) and social listening/analytics platforms (e.g. NetBase)


Essential Job Functions & Responsibilities:

  •  Manage the day-to-day elements of influencer campaigns for clients
  • Build and maintain positive relationships with influencers and talent contacts on behalf of the agency and clients
  • Develop and execute multiple influencer campaigns at a time; develop timelines, manage deadlines
  •  Adhere to brand-aligned diversity & inclusion tenets
  • Identifying brand-right influencers based on campaign objectives and desired outcomes
  • Draft, review and oversee legal contracts for influencers
  • Maintain budget for paid influencer campaigns
  • Manage unexpected pivots or changes to campaigns; Identify negative content/risky content generated by partners; take action to minimize impact to the client or bran
  • Craft influencer content briefs that reflect current trends and reflect brand messaging priorities
  • Review influencer content, providing edits for client approval and working with influencers to incorporate feedback.
  • Monitor and analyze program results to provide valuable insights and optimizations; compile thorough and accurate reports
  • Identify real-time engagement opportunities with influencers discovered via social listening; develop proactive pitch for clients to act upon opportunities
  • Delegate appropriate responsibilities to Social Media Coordinators and Influencer Specialists. Supervise junior staff.
  • Develop social media influencer plans for clients
  • Identify and develop influencer programs for brands by targeting and working with the appropriate talent for the client/brand
  • Apply strategic/creative thinking skills to gain insight and devise influencer strategy
  • Determine quantitative and qualitative goals and benchmarks to measure the success of influencer programs
  • Demonstrate proper writing, editing, presentation and interpersonal communication skills, particularly when it comes to client communications (emails, memos, presentations, excel documents), but also with agency communications
  • Determine the need for support staff assistance for projects/program elements and manage support staff during execution
  • Serve as a client contact
  • Participate in client calls, meetings, presentations and client brainstorms; attend client events
  • Accommodate and anticipate client needs; make appropriate recommendations to clients via emails, memos, presentations and phone calls
  • Respond to requests for information from clients in a timely and professional manner
  • Share relevant articles/trends with clients, along with ways to implement/impact their business

Ability to:

  • Understand of the social media and influencer landscape
  • Identify the nuances of influencer content performance on established and emerging social platforms
  • Understand the clients’ business and relevant industry trends, and use the information to develop strategic influencer opportunities
  • Understand the earned media landscape; work closely with PR partners to identify opportunities when influencers can amplify earned programs
  • Manage multiple projects for multiple clients in diverse industries
  • Travel to client and event locations; meet with clients at their office locations/headquarters
  •  Participate in agency brainstorm sessions for client programs
  • Stay current with developments in social media, influencer trends, technology updates and top news stories in the clients’ and brands’ spaces
  • Show integrity, attention to detail and good judgment when working with colleagues and clients
  • Deal constructively with client and personnel situations
  • Actively participate in agency “All-Hands” digital meetings, committees or departments as designated/asked
  • Participate in agency projects and events
  • Assist in compilation of awards presentations
  • Conduct research for new business and business renewal opportunities


At HUNTER, our employees are our most valuable asset. So, we’re always on the hunt for the greatest talent to join our team. Hunter offers competitive benefits to full-time employees, including medical insurance, dental insurance, vision insurance, life insurance, short and long-term disability insurance, commuter transit benefits (i.e. TransitCheks), a 401K retirement plan with company match, and paid time off (e.g. holidays, vacation, personal days, and summer Fridays). Employees also enjoy several “perks” such as Cupcakes & Cocktails, a continuing education stipend, and regular staff outings.


HUNTER is an award-winning consumer marketing communications firm with offices in New York, Los Angeles and London and partnerships that extend our reach globally. Beginning with research-driven insights, HUNTER executes strategic, integrated programs that build brand equity, increase engagement and drive measurable business results for consumer products and services. The 150-person firm employs a powerful blend of marketing solutions including strategic planning, earned media relations, social and digital media, talent and influencer engagement, experiential marketing, multicultural outreach, and content creation and distribution across all platforms and channels to earn attention for some of the world’s best known and most beloved brands. Founded in 1989 with a specialization in food and nutrition, HUNTER has grown into one of the most respected mid-size marketing communications firms in the country, proudly serving a broad range of esteemed companies and brands across the Food + Beverage, Wine + Spirits, Health + Beauty, Home + Lifestyle, Retail + Ecommerce, Travel and Education sectors. Our motto is “we earn it,” and at HUNTER we focus on doing so in three key areas: earning consumer attention, earning client relationships and earning staff dedication. Our creative approach, client service-orientation and values-driven culture has led to one of the longest average staff tenures in the business and some of the most enduring client relationships including TABASCO® Pepper Sauce, our first client 32 years ago and still a client today.

[email protected]


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