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As a Senior Account Director, you will build upon your current, comprehensive knowledge of the UK and global healthcare environments, including the latest policy and industry developments. You will develop your leadership skills through always taking a front foot with your account teams, ensuring delivery of integrated communications programmes to an extremely high level, via support and guidance of your well-run and motivated account teams.
Under the guidance of the senior team, you will have a hands-on approach in managing client relationships and delivering strategic and well-thought-out communications programmes that are based on expert industry specific knowledge and meet client expectations and objectives.
You will also take a proactive role in new business development and the growth of the agency, as well as people management and team development responsibilities.
You will also take an active interest and role in organically growing your accounts and developing and winning new business – taking part in the initial approach and research stage, through to assisting with development of strategic plans and creative proposals, and pitching as and when required.
You will also be cementing your knowledge of running and developing the agency, taking part in resourcing, financial/profitability and business plans as required.
GCI Health have worked hard to nurture and build a business, environment and culture we are very proud of. You will be expected to behave in a positive manner at all times, motivating all staff you work with and those in the wider team both professionally and personally. You are expected to be respectful, friendly, approachable and conscientious at all times.
Key responsibilities include:
✓ Campaign Planning, Development & Management: You will build creative and innovative healthcare communication strategies which fully reflect client objectives, whilst ensuring that you are following and promoting the use of best practice and agency systems/processes to guarantee that high-standards of quality, results and profitability are achieved.
✓ Strategic Communications & Counsel: You will be seen as the primary source of trusted strategic advice by the client. You will ensure you keep up with industry, environmental and client news and developments so you can counsel your clients with authority and expertise. You will also strive to continuously develop sector specialisation, which will in turn attract and retain blue chip brands.
✓ Revenue Management: You will maintain account profitability through effective monitoring of service levels, undertaking regular time analysis and managing direct costs to be recovered promptly and in accordance with company policies. You will also ensure that portfolio revenue targets are identified and delivered against, with support of the senior team as appropriate.
✓ Networking & Business Development: You will regularly represent GCI Health London at healthcare communications industry events and awards to help build both your personal and our agency profile, while always maintaining a valuable portfolio of industry contacts to leverage with clients and for business development purposes.
✓ Organic Growth and New Business Development: You will play a key strategic role in growing the accounts we have, looking for new and creative ways to provide further value for our clients and growing their business commitment with GCI Health London. You will also play a key role in seeking out new business opportunities, then playing a lead role in the pitch process.
✓ Line Management and Team Development: You will have responsibility for line management of assigned team members, through effective management of their development and progression within the agency. Motivating, supporting and developing team members to deliver client results across accounts will be continuously expected from you, as well as developing team members and their understanding of the healthcare communications landscape and GCI Health London’s culture and vision.
✓ Positive Attitude: You will ensure your attitude and demeanour at work is one of positivity, respect and support, even in the face of adversity. Junior team members look up to you for guidance on how to act in times of stress and how you treat those around you, so you are expected to be a professional, supportive, approachable team player in all interactions at GCI Health London.
✓ Digital Media Championing: You will demonstrate a strong understanding of the digital media landscape, always striving to learn and adapt to the rapidly changing plethora of tools and applications available to us. You will keep clients educated and up-to-date in social media and apply appropriate digital and social media tools within the execution of client programmes.
✓ Agency Development: You will proactively contribute to the day-to-day management of the business through representation on the appropriate teams and forums. In addition, recognising we are a new business, you will play a key role in shaping our management practices, as well as how we market GCI Health London externally.
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