INTRODUCTION

At Kaplow, good storytelling through creative communications is at the core of what we do. We’re known for first-of-its-kind brand campaigns that helped bring the Tar-jay back to Target, won TIME’s 2021 Best Invention with Elvie, revolutionized shopping with Stitch Fix and championed healthier self-images with CVS’s Beauty Mark pledge. Our female-founded, inclusive culture is as important to us as our appetite for innovation. Do you want to get people talking about today’s game-changing brands? We represent the titans of the retail, beauty and consumer wellness industries, like Target, Bluemercury, WW, CVS, Fidelity Investments and startups like 23andMe, Digit and Satisfyer.

JOB SUMMARY

Kaplow is looking for a motivated, organized and collaborative Account Executive (AE) to support a number of our exciting consumer clients. The ideal candidate will have strong writing and research skills and experience pitching and working with consumer media to secure earned coverage. We are looking for someone who is excited about working on fast-paced teams, with an interest in the products and categories we represent. 

The candidate plays a critical role implementing strategies alongside several team members. This position will interact daily with our clients and will play a big part in consistently performing media relations, writing press materials and managing outside vendors.

POSITION REPORTS TO:  

Account Supervisor and above

RESPONSIBILITIES (include but are not limited to)

• Assist in the development and implementation of client programs 
• Establish and build strong relationships with key consumer and trade media 
• Manage product and sample inventory, including sample orders and tracking 
• Develop press releases, pitches, client memos and other materials
• Research new media and influencer contacts; conducting outreach as needed
• Develop strong media pitches that meet client objectives for simple and complex placements
• Monitor publications and the Internet for industry, client and PR stories and trends
• Manage time and responsibilities in an often fast-paced, deadline-driven environment

POSITION REQUIREMENTS

• 1+ years plus years of public relations experience.
• Ability to demonstrate initiative and strategic planning skills
• Strong verbal and written communications skills, including an ability to submit copy free of grammar/syntax errors and typos
• Meticulous attention to detail to ensure deliverables are error-free and strong organizational skills 
• Enthusiasm for understanding media types and functions
• Accountability and ability to collaborate well in team dynamics
• Strong verbal communication skills and the ability to interact with clients in meetings and communicate clearly with supervisors and team members at all levels
• Bachelor’s degree, ideally in Communications, Journalism, English, Business, or a related discipline 

BENEFITS

Our culture of growth starts with our people. And we care a lot about our people. 

We have a long track record of promoting from within and giving employees a chance to chart a course tailored to their strengths and interests. 

Employees are given many opportunities to challenge themselves, pursue their interests and connect with others who share their passions. This includes employee-led committees that focus on topics that matter most to our team -- such as DE&I and the evolving media landscape. We also bring employees together with our Kaplow Book Club, TV Binge Bunch, cooking classes, fitness sessions and more.

In addition to a generous PTO and holiday schedule, we prioritize work-life balance through our TREE Grant, awarding employees with paid time off to give back to their community or take time to “fill their cup.” Trainings and a mentorship program foster career growth. Additional comprehensive benefits include:

• Generous paid time off that increases with tenure (30+ days)
• Summer Fridays beginning at 1 pm from Memorial to Labor Day
• Paid lunches and dinners
• Medical, dental, vision benefits
• Partnerships with Wellbeats, Classpass, Teladoc, New York Sports Club, Pet Benefits and more to provide our employees with corporate discounts
• Pre-tax transit benefits
• 401k and generous employer match
• Paid parental leave
• Nondiscretionary bonuses
• Strong company culture focused on four key pillars: Trust, Respect, Energy, Enthusiasm

15/07/2022