Senior Planner - Zeno Group | PRovoke Jobs Board
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Senior Planner - Zeno Group

New York

Strategy & Planning


Key responsibilities:

  • Determine priorities and develop /challenge the client brief; set the bar for depth of insights and creative fodder
  • Use a research-driven approach to develop the right questions, be an aggregator and help Zeno stand out at the table
  • Bridge the gap between the consumer trends and the industry and determine appropriate channels for the brand based on editorial themes, target audience, brand objectives etc.
  • Explore the intersection of culture, brands and audiences from new angles to arrive at deeper insights, more provocative marketing strategies and breakthrough brand-building platforms
  • Consult on primary research initiatives ensuring methodologies match research objectives
  • Oversee secondary research by analyzing research data to learn new insights, support strategy and provide guidance on which key insights should inform the narrative
  • Manage time and establish priorities while maintaining flexibility to respond to changing demands
  • Brainstorm new and creative growth strategies for clients
  • Manage a portfolio of accounts and ensure overall performance of client campaigns
  • Be ready to interact with and present to clients at a moment’s notice
  • Demonstrate success in supporting business growth through new client wins and increased reach within existing clients
  • Map research timelines and milestones that can be adjusted and budgeted by account leads
  • Partner with account leads to ensure planning is appropriately staffed to the client need and potential
  • Partner with existing clients and teams during planning cycles and provides fresh insights/ideas as needed



The ideal candidate will have the following:

  • At least 8 years of extensive experience in an account or brand planning role at an advertising, digital, integrated marketing or PR agency
  • Experience in planning, insights and analysis
  • Ability to develop big ideas into communications frameworks
  • Familiarity with agency planning models and capabilities
  • Solid grasp of brand strategy and brand equity assessment
  • Ability to consult on primary research and lead secondary research (based on core research skills such as designing and executing ethnographies, focus groups and brand workshops, as well as data analysis)
  • Strong presentation skills, ability to articulate smart and sometimes complex solutions in a straightforward and lucid manner to a variety of internal and external audiences
  • Deft at developing powerful narratives to deliver insights and strategy for client buy-in
  • Understands role that PR and social media play in the overall communications marketing mix
About Us 

Zeno Group is a global, integrated communications agency, born from PR. The award-winning agency is committed to work that delivers true business value for clients across consumer, corporate, health and technology industries.  Zeno was named 2019 Agency of the Year and Outstanding Midsize Agency of the Year by PRWeek as well as 2019 Agency of the Year and Midsize Agency of the Year at the SABRE Awards North America.  Zeno also received high commendation as 2017 PRWeek International Agency of the Year, was named a Best Place to Work by PRWeek in 2016 and 2017 and received the distinguished Platinum SABRE Award for ‘Best in Show’ at the 2017 SABRE Awards North America.  The agency was recognized at the Cannes International Festival of Creativity in 2018, winning a Bronze PR Cannes Lion, and in 2016, winning a Gold Cannes Lion and a Bronze PR Cannes Lion.


Zeno is a DJE Holdings Company. For more information, visit us at


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