Senior Social and Digital Strategist — Hunter | PRovoke Media Jobs Board

Senior Social and Digital Strategist — Hunter

New York
105,000

Bilingual

Hunter is looking for a Senior Social & Digital Media Strategist to join the HUNTER team. A Senior Social & Digital Media Strategist is responsible for developing and managing social and digital media marketing programs/campaigns for clients and brands, providing strategic insight and counsel to clients and colleagues, managing programs/campaigns to ensure agency profitability, and supervising team members.

 

 

Qualifications Required:

  • B.A. in Marketing, Public Relations or the like
  • Must be Bilingual (Spanish)
  • At least seven (7) years of experience managing social channels for clients/brands, developing content plans and strategy, and creating and managing social media campaigns
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint)
  • Proficiency with social media management tools (e.g. Hootsuite, Sprinklr) and social listening/analytics platforms (e.g. Radian6, SimplyMeasured)

 

Essential Job Functions & Responsibilities:

Collaboratively and autonomously create strategic and creative social and digital media campaigns for multiple clients

  • Apply strategic/creative thinking skills and knowledge of social media analytics to gain insight and devise strategy
  • Determine campaign scopes and budgets
  • Drive effective implementation of multiple clients’ social media programs/campaigns
  • Delegate appropriate responsibilities to the social and digital media team members for execution
  • Deliver high qualify results on-time and on-budget
  • Anticipate issues
  • Make recommendations for ways to meet clients’ needs
  • Manage campaign financials: develop and manage campaign budgets, fee estimates, out-of-pocket expenses, team hour allocations, billing, invoicing, etc.

Regularly monitor to ensure execution is staying on-budget and is profitable for the agency; regularly report budget status to agency management

Provide analysis to clients of program results

Serve as primary client contact and build/maintain strong relationships with key client personnel

  • Accommodate and anticipate client needs; make recommendations to clients
  • Respond to requests for information from clients in a timely manner
  • Lead client calls, meetings and presentations to the client; participate in client brainstorms
  • Use social media metrics and analytics to provide insight and counsel to clients pertaining to programs and proposals
  • Share relevant articles/trends with clients, along with ways to implement/impact their business

Recognize and seek opportunities to grow clients’ social/digital programs/business; utilize relationships with clients to sell in incremental opportunities

Manage and moderate clients’ social media channels; ensure consistent community management and consumer engagement

Build and maintain relationships with social media contacts and influencers on behalf of the agency and clients

Create presentations for new business and business renewal proposals; participate in new business and/or business renewal pitches

Demonstrate an interest in the long-range health of the agency

Represent the agency in professional associations; develop new professional contacts through participation in outside organizations

Participate in agency brainstorm sessions for client programs

Actively participate in agency committees or departments as designated/asked

Participate in agency projects and events

Ability to:

  • Understand the intricacies of established and emerging social channels
  • Understand the clients’ business and relevant industry trends, and use the information to collaboratively and autonomously develop creative and strategic social media marketing plans
  • Manage multiple campaigns for multiple clients
  • Train and mentor junior staff
  • Effectively delegate work among department team members
  • Travel to client and event locations; meet with clients at their office locations/headquarters

Demonstrate solid writing, editing, presentation and interpersonal communication skills

Stay current with developments in social media, current trends, technology updates and top news stories in the clients’ and brands’ spaces

Show integrity and good judgment when working with colleagues and clients

Deal constructively with client and personnel situations

 

At HUNTER, our employees are our most valuable asset. So, we’re always on the hunt for the greatest talent to join our team. Hunter offers competitive benefits to full-time employees, including medical insurance, dental insurance, vision insurance, life insurance, short and long-term disability insurance, commuter transit benefits (i.e. TransitCheks), a 401K retirement plan with company match, and paid time off (e.g. holidays, vacation, personal days, and summer Fridays). Employees also enjoy several “perks” such as Cupcakes & Cocktails, a continuing education stipend, and regular staff outings.

 

HUNTER is an award-winning consumer marketing communications firm with offices in New York, Los Angeles and London and partnerships that extend our reach globally. Beginning with research-driven insights, HUNTER executes strategic, integrated programs that build brand equity, increase engagement and drive measurable business results for consumer products and services. The 150-person firm employs a powerful blend of marketing solutions including strategic planning, earned media relations, social and digital media, talent and influencer engagement, experiential marketing, multicultural outreach, and content creation and distribution across all platforms and channels to earn attention for some of the world’s best known and most beloved brands. Founded in 1989 with a specialization in food and nutrition, HUNTER has grown into one of the most respected mid-size marketing communications firms in the country, proudly serving a broad range of esteemed companies and brands across the Food + Beverage, Wine + Spirits, Health + Beauty, Home + Lifestyle, Retail + Ecommerce, Travel and Education sectors. Our motto is “we earn it,” and at HUNTER we focus on doing so in three key areas: earning consumer attention, earning client relationships and earning staff dedication. Our creative approach, client service-orientation and values-driven culture has led to one of the longest average staff tenures in the business and some of the most enduring client relationships including TABASCO® Pepper Sauce, our first client 32 years ago and still a client today.

[email protected]

31/10/2021

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