Social Content Strategist — Zeno Group | PRovoke Jobs Board
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Social Content Strategist — Zeno Group

New York

About the Job
 
Zeno NY’s Digital Team has a new opportunity for an AS, Social Content Strategist to join the team in NY.

Responsibilities

    • Partner with diverse cross-functional teams to provide proactive solutions for creating and activating the highest quality social content that drives business results
    • Lead content and social strategy for projects in the travel, beauty and CPG industries
    • Stay current on the latest social technology, functionality and integrations to serve as a go-to resource for the client and internal team
    • Share strategic recommendations on social platforms, partners, updates based on trends in social listening, the competitive landscape, platform updates, etc.
    • Ability to copywrite with an ability to adapt to brand filters
    • Analyze social data in real time using analytics tools to drive actionable insights and inform future social strategies
    • Take ambiguous client briefs and craft strategically sound social plans that demonstrate a deep understanding of the platforms, client business, campaign goals and the definition of what success looks like
    • Help set overarching social media KPIs and campaign-specific KPIs for each platform
    • Create beautifully designed decks that clearly demonstrate strategic thinking, generate enthusiasm for the social work and position the agency as a creative thought leader
    • Write strategically sound briefs, based on marketplace and consumer insights, to guide creative development
    • Continually develop target consumer profiles based on campaign learning, behavioral trends, third party research, etc. – unearthing deeper consumer truths to complement and build on client briefs
    • Work alongside a cross-functional team to deliver quality work
    • Serve as a mentor and escalation point for junior staff and trusted advisor for senior staff
    • Liaise and collaborate with external agency partners, and communicate cross-discipline deliverables and expectations
    • Exhibit an understanding of the components of large integrated marketing campaigns, such as advertising, paid media, digital, social, loyalty, experiential, and retail

About You

    • 5 years relevant experience in an agency account role with experience living, breathing, social
    • Experience presenting and articulating social strategy, including campaign goals, objectives, and how success is measured
    • Strong problem solving and troubleshooting skills, and a superior critical thinker
    • Ability to communicate effectively, aggregating information into an intuitive, easy to-understand flow (both orally and written)
    • Consumer and technology marketing experience a plus
    • Interest in customer experience, product management, strategy, and innovation
    • Engaging, team-first attitude; collaborative, inclusive and fearless work style
#LI-CR1
 
ABOUT US 
Zeno Group is a global, integrated communications agency, born from PR. We bring together the best talent to help clients across industries and sectors navigate complex business and brand challenges brought on by an increasingly digital, always-on world. We are committed to producing work that delivers true business value for clients. We excel at helping clients recalibrate their brands, reframe their positions and – most importantly – connect and engage with people. 
 
Two-time winner of PRWeek’s Best Place to Work, Zeno was named 2017 Mid-Size Agency of the Year and 2016 Creative Agency of the Year by the Holmes Report. Zeno also received high commendation in 2017 as International Agency of the Year. The agency was recognized at the Cannes International Festival of Creativity in 2016, winning a Gold Cannes Lion and a Bronze PR Cannes Lion. Zeno is also the unprecedented three-time winner of PRWeek's US Mid-Size Agency of the Year award. Zeno is a DJE Holdings Company. 
  
ABOUT OUR BENEFITS  
Zeno Group offers a creative and differentiating benefits package including a variety of medical and dental choices, vacation, and sick time. We also offer a 401(k) plan, pretax flexible spending accounts, tuition assistance, a prescription drug benefit plan, a vision plan, long-term and short-term disability, life insurance and programs that support flexibility and promote work/life balance.  In addition, our unique ZenoFit wellness program offers financial support to pursue the wellness activity of your choice.

Apply Here

02/04/2021