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$120,000/yr - $160,000/yr
Paid Digital/Content Strategy
About the job
ABOUT MARINA MAHER COMMUNICATIONS:
MMC is a data-driven, next-gen communications company that delivers scaled influence, cultural
relevance and brand talkability for our Fortune 200 consumer and healthcare brands. We consistently breakdown barriers to spark conversations and drive business results for our clients. Innovators at heart, we love to build and challenge the status quo. That’s why PRovoke Media named us a 2020 Agency of the Decade.
For the entrepreneurially minded, working at MMC is an amazing opportunity to get people talking, thinking and behaving differently. We're relentlessly curious, always creating, innovating often, agile and responsive. This spirit is reflected in our deep commitment to fostering and cultivating a culture and environment where we celebrate and advance diversity, equity and inclusion for all MMC and RXM staff. As a team, we’re on the pursuit to identify and advance efforts to ensure our agency reflects our communities and the communities of the clients that we serve.
MMC is seeking a Vice President, Paid Digital/Content Strategy hybrid to join our team and work across our portfolio of healthcare and consumer brands. We are seeking a “go-to” subject matter expert who can counsel agency and client partners while establishing a forward-looking approach that yields business impact. This is a great opportunity for anyone with hands-on experience in the development of digital advertising and content strategies. Our ideal candidate is audience-obsessed, has set up, optimized, and evaluated the performance of paid campaigns across multiple platforms, “speaks” SEO, and has experience developing and championing digital content strategies.
You will work alongside a team of experts who create, write, and manage communications materials that strengthen the online footprint of a brand and ensure they are reaching targeted audiences effectively and efficiently. This important role offers the opportunity to help build the digital advertising practice, while also supporting overall integrated digital storytelling.
Operate as the primary counselor to clients and integrated agency partners for work related to digital advertising/paid media; proactively advocate for breakthrough digital work leveraging expertise, key learnings, best practices, and platform developments to ensure optimal audience engagement and results
Develop and present impactful paid plans and audience-first, digital storytelling strategies across channels/platforms to build reach, community, and brand affinity
Be hands-on in setting up and optimizing paid campaigns on various platforms, including Meta, TikTok, LinkedIn, Twitter, and Google among others
Drive organic traffic and improve website rankings with a strong understanding of SEO principles and strategies
Leverage sponsored content to boost influencer programs and social content, and build search strategies that maximize brand reach
Partner with integrated team to help understand, optimize and evaluate performance of paid campaigns
Leverage data to guide recommendations about high performing content themes, targeting, and budget allocations across multiple platforms
Continually evolve knowledge of your specialty, client business and competitors, media landscape, and evolving trends in consumer behavior; mentor integrated team members on execution, best practices, emerging platforms, and platform updates
WHAT WE ARE LOOKING FOR:
7+ years of hands-on paid media, search, and social experience and the proven ability to contribute to, build and present digital content strategies that meet brand objectives.
Healthcare communications or previous background in another industry where regulatory compliance is required
Experience navigating within native platforms such as Google, Meta, TikTok, LinkedIn, Twitter, and others from a paid perspective, as well as working with search and programmatic vendors/platforms
Solid grasp of SEM techniques and platforms to develop and execute effective paid advertising campaigns that maximize visibility, conversions, and ROI
Keen business acumen married with a deep knowledge of social/digital media trends including knowledge of nuanced online audiences/communities and how to target them effectively
Knowledge of key trends in online and offline engagement campaigns, and ability to provide expert guidance internally on paid and organic communications approaches
Experience in refining campaigns in real-time to optimize against established goals
Expert knowledge regarding existing and emerging advertising platforms and tech stacks
A clear understanding of measurement and reporting, experience with tools and analytics
Ability to collaborate effectively with other agency teams to meet common goals
A passion for audience building, real-time storytelling, and data
A demonstrated and proven ability to effectively communicate with clients, internal leadership integrated teams and lead with a sense of confidence and gravitas
Excellent verbal and written communication and presentation skills
Stellar time-management skills
Experience in managing junior staffers a plus
A curious mind and human-first approach to all you do!
WHAT MMC OFFERS:
Generous time off
Gift week – we’re closed the last week of the year!
Comprehensive health and wellness benefits
Physical fitness and wellness stipends
Savings program with company match
Family Forming Benefit (paid parental leave) and Carrot Fertility (egg freezing, IVF benefits)
Flexible work arrangements
Professional learning and development opportunities
…and so much more!
The anticipated salary range for this position is ($120,000- $160,000). Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.
MMC / RXMOSAIC is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.
Employees from diverse or underrepresented backgrounds are encouraged to apply.
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