With a room full of world-class creatives at Cannes, we explored the hallmarks of social-centric programs and how good creative must work within each person’s social system. Kathleen Starr, Ph.D., Managing Director of inVentiv Health Behavioral Insights, and Susan Perlbachs, Executive Director of GSW-NY, led the room in examining 25 award-winning communications programs for elements that considered social context. Working in groups, the creatives then sorted through and earmarked their top five cases, and then shared back with the larger group with a brief reason why. Read about those cases here.

From the beaches of Cannes to the homes of real patients, we've curated a myriad of insights grounded in social centricity, and it’s all available in one place online. Click here to find out more about social-centric communications.

By InVentiv Health Communications