PAN Communications 27 Jan 2020 // 4:40PM GMT
In today’s experience-driven world, too many marketers move at the pace of change and fail to recognize the value of building a strategic customer advocacy program. This lifeline for brands can make or break your marketing program.
To help you quickly assess, implement, measure and budget for a customer advocacy program, PAN Communications has developed Managing the Empowered Customer, a planning and budgeting resource for today's marketing team.
Throughout this eBook, you will:
- Discover the 6 key elements that will help you execute a Voice of the Customer program that supports revenue, retention and reputation.
- Understand the importance behind building a content pillar strategy, and how it fits into your existing marketing initiatives.
- Learn how to report the ROI of your customer advocacy efforts and showcase the lifetime value of the relationships.
- Determine the best way to integrate a voice of the customer program into your 2020 budget.
Support your brand goals with an advocacy marketing program.You can access the full eBook here.