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Premium ContentLong-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
CoronavirusPRovoke's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
Social & DigitalDedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
TechnologyOur coverage of key technology PR trends and challenges from around the world of digital communications.
ConsumerFrom brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
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Employee EngagementPRovoke's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
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Global PR Agency RankingsPRovoke Media's definitive global benchmark of global PR agency size and growth.
Agencies of the YearPRovoke's annual selections for PR Agencies of the Year, across all of the world's major markets.
Innovator 25PRovoke profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
Creativity in PRIn-depth annual research into the PR industry's efforts to raise creative standards.
SABRE AwardsThe world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
PRovoke: Global PR SummitThe biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
PRovoke Regional SeriesA global network of conferences that explore the innovation and disruption that is redefining public relations.
Agencies of the YearUnrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Roundtables / Next 20Our Next 20 initiative brings together in-house comms leaders with PR firms to examine the future of communications.
Agency PlaybookThe PR industry’s most comprehensive listing of firms from every region and specialty
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Aarti oversees several products within PRovoke's portfolio of editorial and events, including the Innovator 25 - North America, the Influence 100 and the Innovation Summit San Francisco, among others. She has leadership roles across the Holmes Report's global portfolio including for news, features and events. More recently, she has taken on additional responsibilities overseeing the company's revenue generating initiatives.
Prior to joining PRovoke, Aarti spent three years at the tech PR boutique March Communications working on clients across the US, Europe and Asia. This experience gives her invaluable perspective into the tumult the PR industry is now experiencing, especially when it comes to modernizing services/offerings against client demands. Before this, she spent three years as PRWeek’s West Coast bureau chief, leading the publication’s breaking news and coverage of the Silicon Valley PR scene.
As a journalist, she has also spent time covering military policy and affairs in Washington DC, as well as contributing features to Inc Magazine, Austin-American Statesman, North Carolina’s News & Observer, among other publications.
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