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Latest Longreads Focus Rankings & Data Events & Awards Agency Playbook

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News

The latest PR news from PRovoke Media, previously known as the Holmes Report.

Opinion

Opinion and commentary from PRovoke Media, previously known as the Holmes Report.

Podcasts

The PRovoke Media podcast lifts the lid on key PR industry stories and trends. P/k/a as the Holmes Report's Echo Chamber.

Videos

Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.

Longreads

Premium Content

Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.

Analysis

Industry-leading analysis of the PR stories that matter.

Profiles & Interviews

Up close and personal with leaders from the marketing and PR worlds.

Research & Trends

Keeping up with the latest thinking on PR industry expansion.

Focus

Coronavirus

PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.

Davos

Coverage of the World Economic Forum in Davos.

Crisis Review

PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector.

Trend Forecasts

PRovoke Media's annual forecast of trends that will impact the PR world in the year ahead.

Diversity & Inclusion

Diversity & inclusion trends, views and analysis from Provoke Media.

Creativity

Creative work, trends and views from the global public relations industry.

Social & Digital

Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.

Technology

Our coverage of key technology PR trends and challenges from around the world of digital communications.

Consumer

From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.

Corporate

Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website PRovoke Media. Subscribe today!

Employee Engagement

PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.

Sports Marketing

Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.

Rankings & Data

Global PR Agency Rankings

PRovoke Media's definitive global benchmark of global PR agency size and growth.

Agencies of the Year

PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.

Influence 100

The 100 most influential CCOs & CMOs of leading brands around the world.

Innovator 25

PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.

Global Creative Index

The most creatively awarded PR campaigns and agencies in the world.

Creativity in PR

In-depth annual research into the PR industry's efforts to raise creative standards.

Events & Awards

SABRE Awards

The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.

PRovokeSummit Global

The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.

PRovoke Media Regional Series

A global network of conferences that explore the innovation and disruption that is redefining public relations.

Agencies of the Year

Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.

Roundtables

Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.

Cannes Condensed

PRovoke Media elevates the PR industry at Cannes, in conjunction with ICCO.

PRovoke Media — Davos

PRovoke Media's coverage & events from the World Economic Forum in Davos.

Agency Playbook

The PR industry’s most comprehensive listing of firms from every region and specialty

All Jobs

Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.

Aarti Shah

Chief Product Officer & Executive Editor

Aarti oversees several products within PRovoke Media's portfolio of editorial and events, including the Innovator 25 - North America, the Influence 100 and the Innovation Summit San Francisco, among others. She has leadership roles across the Holmes Report's global portfolio including for news, features and events. More recently, she has taken on additional responsibilities overseeing the company's revenue generating initiatives.

Prior to joining PRovoke Media, Aarti spent three years at the tech PR boutique March Communications working on clients across the US, Europe and Asia. This experience gives her invaluable perspective into the tumult the PR industry is now experiencing, especially when it comes to modernizing services/offerings against client demands. Before this, she spent three years as PRWeek’s West Coast bureau chief, leading the publication’s breaking news and coverage of the Silicon Valley PR scene.

As a journalist, she has also spent time covering military policy and affairs in Washington DC, as well as contributing features to Inc Magazine, Austin-American Statesman, North Carolina’s News & Observer, among other publications.

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