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Agencies of the YearPRovoke's annual selections for PR Agencies of the Year, across all of the world's major markets.
Innovator 25PRovoke profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
Creativity in PRIn-depth annual research into the PR industry's efforts to raise creative standards.
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PRovoke Regional SeriesA global network of conferences that explore the innovation and disruption that is redefining public relations.
Agencies of the YearUnrivalled insight into the world's best PR agencies, across specialist and geographic categories.
RoundtablesOur Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
Agency PlaybookThe PR industry’s most comprehensive listing of firms from every region and specialty
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Aarti oversees several products within PRovoke's portfolio of editorial and events, including the Innovator 25 - North America, the Influence 100 and the Innovation Summit San Francisco, among others. She has leadership roles across the Holmes Report's global portfolio including for news, features and events. More recently, she has taken on additional responsibilities overseeing the company's revenue generating initiatives.
Prior to joining PRovoke, Aarti spent three years at the tech PR boutique March Communications working on clients across the US, Europe and Asia. This experience gives her invaluable perspective into the tumult the PR industry is now experiencing, especially when it comes to modernizing services/offerings against client demands. Before this, she spent three years as PRWeek’s West Coast bureau chief, leading the publication’s breaking news and coverage of the Silicon Valley PR scene.
As a journalist, she has also spent time covering military policy and affairs in Washington DC, as well as contributing features to Inc Magazine, Austin-American Statesman, North Carolina’s News & Observer, among other publications.
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