The latest PR news from PRovoke Media, previously known as the Holmes Report.
Opinion and commentary from PRovoke Media, previously known as the Holmes Report.
Catch the latest PR news & updates with PRovoke Media's PR Podcasts. Lifting the lid on key industry stories & trends, join our listeners of PR podcasts today.
Latest video interviews and campaigns from PRovoke Media, previously known as the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Explore PR profiles and interviews with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
PRovoke Media's coverage of the Covid-19 crisis, focusing on corporate communication, public affairs & PR industry fallout.
The World Economic Forum is the International Organization for Public-Private Cooperation. Discover more Davos news today.
PR Crisis & Business Crisis review. PRovoke Media's annual analysis of the top reputation crises to rock the corporate sector. Read on here.
PRovoke Media's PR Trends round up. PRovoke Media's annual forecast of PR trends and news that will impact the PR world in the year ahead...
Diversity & inclusion trends, views and analysis from Provoke Media.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website PRovoke Media. Subscribe today!
PRovoke Media's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from PRovoke Media. Subscribe today for the very latest in the world of sports communications.
PRovoke Media's definitive global benchmark of global PR agency size and growth.
PRovoke Media's annual selections for PR Agencies of the Year, across all of the world's major markets.
The 100 most influential CCOs & CMOs of leading brands around the world.
PRovoke Media profiles marcomms innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
APACD/Ruder Finn study of Asia-Pacific in-house communications professionals in 2021.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed to address the critical issues that matter most.
A global network of conferences that explore the innovation and disruption that is redefining public relations.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Our Roundtables bring together in-house comms leaders with PR firms to examine the future of communications.
PRovoke Media elevates the PR industry at Cannes, in conjunction with ICCO.
PRovoke Media's coverage & events from the World Economic Forum in Davos.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from PRovoke Media. From internships to account executives or directors. See all our PR jobs here.
Content from PRovoke Media's premium partners.
PRovoke Media's editorial series published in collaboration with partners.
Winners received their trophies at the EMEA SABRE Awards in London on 19 May. Analysis of all Winners and Finalists across 20 categories can be accessed via the navigation menu to the right or below.
Despite being one of Italy's oldest PR firms, celebrating its 40th anniversary this year, INC's energy and enthusiasm marks it out as one of the more progressive PR agencies in Italy's conservative communications market. The consultancy has a credible claim to investing in areas such as digital and content ahead of the market, and that kind of thinking has helped it to grow despite anemic market conditions.
In 2014, INC topped 2m euros in revenue, improving its topline by 7%, an excellent performance when measured against a largely stagnant PR industry, and helped by a strong new business haul that included major wins such as MasterCard, BAT and Sony PlayStation.
Those accounts reflect the firm's consumer strengths, which are bolstered by its expertise in food and drink, an area where INC continues to punch above its weight. Last year, for example, INC was hired to do nothing less than sell pasta to Italians, on behalf of a national trade association's efforts to counteract an increasing preference for low-carb diets. INC also oversaw local PR duties for the European Love Beer campaign, involving both above-the-line and PR activity. And, INC's social practice remains a standout feature, winning new business from the UNHCR, Doctors without Borders, AMREF, WeWorld, and Intervita, in addition to a long list of NGO clients.
Now employing 30 consultants at its Rome HQ and Milan office, chairmand and CEO Pasquale de Palma, has ensured that the firm's creative credentials also remain in fine fettle. There was impressive work for Assobirra, MasterCard, BAT and ActionAid, helping INC dominate local award shows. — AS
My PR (Independent)
In an Italian market that has always been difficult for public relations firms—and has been more so since the economic crisis kicked in—My PR possesses a valuable skill: the ability to deliver impressive results for relatively modest investments. With a team of around 20 and fees of around €1.78m, My PR is certainly not the largest firm in the market, but it makes up for that with a track record of defying convention, eschewing the “press office” model of many local firms. It does some work in the corporate and financial space, but is probably best known for its work in brand marketing and, and as a pioneer in digital and social—with social listening capabilities, an influencer identification process, and an emphasis on authentic, creative storytelling.
That approach helped MyPR create award-worthy work, from the #4eversticky social media campaign on behalf of 3M’s Post-It notes to its efforts on behalf of financial services company Immobiliare.it, based around the number of young Italians returning hom to live with their parents. Other key clients include Turner Broadcasting, FitBit, Motorola, Logic Now, and the Expo 2015 Japan Pavilion—all of which gained local market recognition last year.— PH
One of Italy's largest PR firms now has increasingly international ambitions. SEC, founded in 1989 by Fiorenzo Tagliabue, has acquired consultancies in Belgium (Cambre) and Spain in recent years, as part of a strategy to diversify and grow beyond Italy's difficult economic conditions. That kind of thinking marks out Tagliabue as something of a unique character in Italy's communications market, but he is supported by a deep leadership team that includes partner/VP Paola Ambrosino and digital specialist Veronica Sculati.
SEC now employs 150 people in Italy across seven offices, generating fees of more than 12m euros. There is particular strength in corporate and financial, but SEC's scale ensures it has a broader set of capabilities than most of its peers, with a client list that features Walt Disney, Nintendo, Accor Group, Bombardier, Arriva, Hines, Veolia, Gas Natural, Terna and Autogrill. Key additions in over past 12 months, meanwhile, included Expo Milan 2015, Cafiero Group, Coca Cola Company, Suez Environment, Italian Foreign Ministry, Politecnico of Milan, Suisse Gas, Medtronic, Bla Bla Car, Grohe and Gewiss.
The best of SEC's work, furthermore, demonstrates a sophisticated understanding of modern reputation management, none more so than its lengthy assignment for Hines Italia's Porto Nuova redevelopment, which saw the firm handle a range of sensitive issues to ultimately win broad stakeholder support. —AS
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings A-Z News Sitemap
© Holmes Report LLC 2021