Clockwork

South Africa

Clockwork has established itself as a powerhouse in the South African PR landscape since its inception, consistently pushing the boundaries of creativity and innovation in public relations. In 2024, it faced significant challenges, including the loss of its largest client, which represented 50% of its revenue. Rather than retreat, Clockwork seized the opportunity to redefine its business strategy, emerging stronger and more dynamic. The agency is distinguished by its commitment to not just traditional PR, but to culture, conversation, and connection, making it a leader in crafting impactful narratives.

Despite the initial setback, Clockwork achieved impressive financial performance, closing the year with revenue higher than the previous year. This resilience was highlighted by its successful new business strategy, which attracted a host of new clients, including iconic brands such as Beiersdorf, Crocs, and Disney+. The agency also retained key clients such as BMW and Canon, showcasing its ability to maintain strong relationships even amidst competitive pitches. Its comprehensive approach and innovative strategies led to significant client wins that reinvigorated its financial standing.

Clockwork's creativity and thought leadership are evident in its award-winning campaigns, such as the 'Drunk Drivers Stay For Free' initiative, which garnered numerous accolades across various platforms. The agency successfully integrated affiliate marketing principles into its campaigns, creating measurable sales and brand uplift for clients such as  Crocs, where it achieved a 100% increase in e-commerce sessions and a 38.45% boost in conversion rates. This innovative approach to blending earned media with sales-driven strategies underscores its commitment to delivering tangible results for clients.

The culture at Clockwork is characterized by a dynamic and ambitious environment that embraces innovation and accountability. Key leadership changes, including the appointment of new directors and enhancing team collaboration, have fostered a culture of creative risk-taking. The agency prioritizes integration across teams, ensuring that diverse perspectives contribute to its projects. With a strong emphasis on continuous learning and development, Clockwork nurtures talent and encourages a culture of open communication.

Clockwork's ability to pivot and innovate in the face of challenges, coupled with its impressive client roster and commitment to creative excellence, positions it as a standout agency in the PR landscape.—Camillia Dass