Irvine Partners

South Africa, Kenya, Ghana 

Irvine Partners has solidified its position as a leading global PR agency known for its innovative approach and strong roots in Africa. Established with a mission to disrupt traditional public relations conventions, it has consistently set trends rather than following them. In 2024, Irvine Partners expanded its reach by opening a new office in Stuttgart, Germany, marking a significant milestone as the first African-founded agency with a footprint across Africa, the UK, and continental Europe. Its commitment to omnichannel excellence and data-driven strategies distinguishes it in a crowded marketplace, enabling it to navigate the complexities of modern communications.

In terms of financial performance, 2024 was a landmark year for Irvine Partners. Despite the challenges posed by a dynamic industry, it achieved an annual growth rate of 20%, reflecting its resilience and adaptability. The agency successfully attracted a diverse array of new clients, including Temu, Taxd, and BusBud, while deepening existing relationships with industry giants such as Google, Uber, and Spotify. Notably, it renewed its decade-long contract with Google across three regions, a testament to the trust and value it has built over the years.

Irvine Partners' creative work has also garnered significant attention, highlighted by impactful campaigns such as Uber's ‘Give Gogo Mzansi’, which showcased the brand's social commitment in South Africa, and Google’s ‘#JustAskMaps’, reaching over six million people and demystifying AI for everyday users. The agency also celebrated the rise of Amapiano music in its campaign for Spotify, reinforcing its position as a key player in cultural storytelling. These campaigns exemplify its ability to craft narratives that resonate across borders and effectively engage target audiences.

The culture at Irvine Partners is rooted in collaboration, innovation, and personal development. It has implemented initiatives such as the IP Exchange Programme, fostering cross-cultural connections among its team members and enhancing their professional growth. The agency also prioritizes employee well-being through initiatives such as the Kaelo Lifestyle platform, which provides mental health resources and support. With a workforce that grew by 15% in 2024, Irvine Partners is dedicated to nurturing talent and maintaining a dynamic environment that encourages creative risk-taking.—Camillia Dass