24/7 Communication

Poland

Established in 2001, 24/7 Communication has carved out a distinct identity in the Polish PR landscape, recognized for its unwavering commitment to trust and people. As an independent agency with no outside investors, it has maintained its top three position in a competitive market, characterized by aggressive pricing strategies and the emergence of international players. What sets 24/7 apart is its deep sectoral expertise, allowing it to speak the language of its clients and deliver tailored solutions that drive sustainable change.

Over the past three years, 24/7 has grown by around 19% annually, outpacing the industry average. This growth has been fueled by work for a range of clients, including McDonald’s, T-Mobile, and Coca-Cola, and has resulted in total company growth of 64% from 2022 to 2024. The food & consumer goods team has achieved 40% growth in just two years.The agency has stable double-digit margins and rewards its team through a transparent profit-sharing scheme, which distributed 28% of profits to employees in 2024.

Recognized for its innovative approach, 24/7 Communication has garnered numerous accolades, including two Agency of the Year awards from MMP and PROI Worldwide, and six Effie Awards for outstanding campaign performance. Over the past year, the agency's content team has doubled in size, and it established an employee advocacy unit. 

The agency's people-driven culture is articulated by its #247WAY ethos, which emphasizes progress, reliability, and care. The leadership team, headed by founding partner and CEO Dirk Aarts and managing partner Agata Zeman, is comprised mainly of homegrown talent, with an average tenure of 8.5 years. In 2024, the agency promoted 12 employees. It's Vision 2035 business strategy demonstrates a focus on expanding 24/7 Communication's impact on societal progress while building a sustainable business. — DM