Axicom

UK, Netherlands, Spain, Italy, Germany, France, Sweden

Axicom’s European business has gone from strength to strength, proving that bold decision-making and deep expertise in the tech sector can drive real growth, even in a turbulent market. As part of WPP’s Burson network, Axicom has offices in France, Germany, Italy, Spain, the Netherlands, Sweden, and the UK, and a client portfolio that spans AI, enterprise software, fintech, cybersecurity, telecoms, and deep tech.

The agency’s “futurists, not followers” mindset and its ability to blend strategic insight, data-driven creative storytelling, and deep technology expertise is increasingly positioning Axicom as the go-to partner for brands looking to make an impact in Europe. Last year the firm saw single digit revenue growth across its European operations, despite widespread budget pullbacks in the tech industry.

Axicom’s “calculated bravery” philosophy – taking smart, strategic risks – has enabled it to expand its creative capabilities, bringing consumer storytelling techniques into the traditionally B2B-dominated world of tech. This was evident in its work for Honor Mobile, where it redefined product marketing in the smartphone space, and for Vertiv, where it developed an integrated brand content strategy that spanned everything from awareness to purchase decisions.

One of the biggest drivers of Axicom’s success in Europe has been its investment in top talent and leadership. The appointment of Eric Claassen as managing director of Axicom Germany and new hires in France, Spain, and Italy have strengthened the agency’s ability to operate across multiple markets seamlessly. The Axicom 360 Academy, which offers employees training in AI, media, creativity, and strategy, has reinforced a culture of continuous learning, ensuring the agency stays ahead of industry shifts.

The agency has embedded AI into its training, strategy, and campaign development. From the "Understanding the Mind of the CEO" AI tool, which analyses executives’ digital footprints to craft tailored communications, to Axicom Trend Hunter, an intelligence platform that synthesises insights from Gartner, Forrester, and ONS reports —MPS