Ballou

UK, France, Germany, Spain

Established over 20 years ago with a focus on innovative technology companies and venture capital firms, Ballou now operates across Europe, with offices in London, Paris, Berlin, and Barcelona. Founder and president Colette Ballou is known for her ability to identify trends in the tech and investment ecosystem, having worked with the likes of Klaus Hommels (Lakestar), Jan Koum (WhatsApp) and Mark Zuckerberg (Meta). Ballou and her teams have a track record of successful launches, including Facebook and Pinterest in France, TransferWise in Germany, Twilio and Eventbrite in the UK.

Ballou's mission is to empower tech leaders and investors to navigate complex markets, while enhancing their visibility and reputation, with a strategic, results-driven approach, and the agency has strong relationships with more than 800 high-growth tech companies and venture capitalists, including major clients such as Wasabi Technologies, Shopify, Twilio and Nespresso. The agency expanded its portfolio in 2024 by adding brands such as Rakuten and Sun Life.

The agency's campaigns have garnered attention for their innovation and impact. One standout initiative was a multi-market campaign for Wasabi, which established the company as a leading alternative to mainstream cloud storage providers in Europe via a thought leadership and media relations strategy that significantly raised Wasabi’s profile across the UK, France, and Germany. Additionally, its work with Starling Bank on the Make Money Equal campaign challenged gender stereotypes in finance.

The culture at Ballou is characterized by a collaborative and dynamic environment, driven by a team of experienced professionals. The leadership team also includes CEO Cédric Voigt, who brings over two decades of experience in public relations, ensuring that the agency remains a go-to partner for tech innovators.—CD