BPI Group

UK, Germany, Belgium, Norway, Switzerland

The rapid expansion of Bully Pulpit International from its American homeland has been nothing short of transformational. In late 2023, the acquisition of Boldt — the strategic communications and public affairs firm founded by former Burson-Marsteller EMEA CEO Jeremy Galbraith — marked a major milestone, instantly establishing BPI as a serious player in the region. Now with 120 specialists across Brussels, Berlin, Cologne, London, Oslo, Geneva, Zurich and Munich, BPI has built an integrated, cross-border network that delivers high-impact campaigns for some of the world’s most influential businesses and organisations.

Europe now makes up one-third of BPI’s global business, and its impact is already being felt in the wider group. The agency’s work with Carlsberg in the wake of the Russian invasion of Ukraine – helping the brewer divest from the market while protecting employees and corporate reputation – demonstrated BPI’s ability to manage complex, high-stakes crises at a multinational level. In Brussels, the firm led a hard-fought public affairs campaign on EU packaging waste regulation, successfully building an industry-wide coalition, including McDonald’s, to shape policy outcomes in a way that safeguarded supply chains.

BPI’s ability to combine strategic insight with creative execution has been another major factor in its success. The Boldt Edge creative unit in Brussels has become a key driver of visually compelling and policy-driven campaigns. Its work includes multi-country campaigns for major brands, while its corporate affairs strategy for Hydro has delivered an integrated approach across internal and external communications, demonstrating the firm’s ability to support multinational businesses with complex reputational challenges.

BPI has also played a key role in helping scale-ups and disruptors gain traction in European markets. Its work with Waterise, a Norwegian company creating fresh water from seawater, spans corporate communications, public affairs, and creative execution across the UK, Germany, Italy, Spain, Cyprus, Greece, and Portugal. Meanwhile, the agency’s long-standing partnership with Strava has positioned the brand as a leading voice in the global conversation on health, fitness, and community.

Looking ahead, BPI is on track to double its European footprint by 2026, with significant expansion plans in Germany and France. But its growth isn’t about ticking off markets on a map – it’s about ensuring clients have access to the best talent, strategic minds, and creative firepower in the places that matter most. As global businesses navigate the most complex regulatory, political, and corporate challenges in decades, BPI’s insights-driven, campaign-led approach is proving to be a difference-maker.—MPS