Havas Red

UK, Spain, Germany, Italy

Havas Red has rapidly grown into one of Europe’s most dynamic and forward-thinking communications agencies. As part of the Havas Group, it operates as a micro-network for the ‘merged media’ age, integrating PR, digital content, social and influencer marketing, data, technology, events, and experiential strategies. 

Its European presence now spans 17 hubs, with a workforce of 234, contributing to a 10.5% year-on-year growth and generating nearly 45% of total Havas Red global revenues. An enviable client roster including Adidas, Disney, Spotify, Bosch, Jaguar Land Rover, and American Express.

Havas Red’s LEAP methodology, an integrated approach to strategic and creative delivery, has been instrumental in securing agenda-setting campaigns across the continent. In Spain, a low-budget, high-impact campaign for Domino’s Pizza captured the nation’s attention by launching a search for the brand’s first-ever ‘Pizza Tester’. The initiative, designed to promote a new deal, went viral with over 25,500 applications and coverage in more than 125 publications, proving that creative storytelling can deliver exponential brand visibility.

In Italy, the agency tackled the country’s declining birth rate with ‘Generazione G’ for Prénatal, a campaign built around the insight that Italy’s real shortage is parents, not children. The initiative, which rolled out in 29 cities, generated over €1 million in funding and led to the birth of 52 babies.

In Germany, American Express sought to engage a younger audience beyond its traditional middle-aged demographic. Leveraging its sponsorship of Wimbledon, Havas Red tapped into Gen Z’s renewed interest in print culture, creating an exclusive ‘zine’ that resonated with younger audiences. The campaign achieved more than 100 pieces of media coverage, and 80% of its target audience reported increased consideration for Amex products.

Rachael Sansom, CEO for UK and Europe, has driven significant expansion across the region, strengthened its presence across Norway, the Czech Republic and Greece and making key hires such as Aurelie Jarry, head of Côte d’Ivoire, Ioanna Leoussi, head of Greece, and Alessio Pappagallo, head of corporate healthcare in Italy.

Havas Red’s Red Sky Thinking platform provides sector insights, white papers, and trend forecasting, while its Peaks consultancy focuses on executive branding and corporate reputation strategies. Meanwhile, Red Impact drives ESG and sustainability communications.—MPS