Jin

France, Germany

Founded in 2012 by Edouard Fillias, Alexandre Villeneuve and Romain Boudre, who recognised the opportunity to build a next generation agency focused on digital marketing, technology and influence, Jin has rapidly established itself as a leader in France—while developing its international reach and outlook. After raising €3 million in private equity funding in 2021, the firm made its first acquisition, buying Opinion Act—a community analysis and digital strategy specialist—in 2022. Last year saw another acquisition, as Jin added French health and pharma agency LJ Com, with clients including AstraZeneca. Today, Jin is structured in five divisions: leader reputation, including thought leadership; social media and corporate influence; social listening; European campaigns (with a team of more than 10 nationalities, the agency has the capacity to deploy in more than 15 European countries); and the newly expanded Jin Health.

Over the course of the year, Jin continued its expansion, attracting new structuring clients such as GREAT UK (British Government), Disney, Boiron, Nestlé, Perplexity AI and CJ Foods Bibigo, while strengthening key accounts like Crédit Agricole Group, Ferrero, Accor, Schneider Electric, Novo Nordisk and Bouygues SA. Overall growth was a very respectable 10%, not up to Jin’s usual standard but still very healthy against a backdrop of political and economic disruption in France and the Paris Olympics, which dominated conversation during much of the summer. It now has 140 people and annual revenue of €20 million.

The firm provides executive leadership communications to clients such as Accor, Bouygues, Crédit Agricole (positioning the institution as the “green bank”, and Pfizer; social media and crisis support for Ferrero; and added media relations support for Johnson & Johnson, Stuart, Whatnot, and Rover. For the French rail company SNCF, the firm used its AI-based “emotional radar” to analyse public sentiment and adapt crisis communications messaging to change attitudes. For Lilly, Jin worked to increase visibility in key areas such as obesity, hair loss and Alzheimer's, working with content creators. And for Schneider Electric the firm managing ongoing relations withFiers d'être Électriciens, a community the company created on social media.—PH