Monet

France

Our 2023 France Consultancy of the Year, Monet’s positioning reflects its focus on creating engagement, which has helped it develop into one of France’s leading PR firms, with roughly 100 staffers providing corporate and consumer counsel to clients in the healthcare, kids/toys, food and tourism sectors. Its client work is underpinned by expertise in content, influencer marketing, social media, paid media, and data/analytics—the latter supplemented by recently developed measurement capabilities.

Founded in 1975, Monet’s heritage emphasizes adaptability and foresight in an ever-evolving industry. Monet differentiates itself through a strong focus on influence marketing, leveraging a blend of creativity and strategic thinking to craft campaigns that resonate with diverse audiences.

In terms of financial performance, Monet has experienced robust growth, achieving a compound annual growth rate of 11% over the past five years. The agency's new business initiatives accounted for over 20% of its annual revenue in 2024, with notable new clients such as Findus, La Vie Claire and Thule, joining a roster already populated by the likes of Bosch, Campari, Kraft Heinz, Lime, Merck and Nokia. 

Monet's creative capabilities are exemplified through standout campaigns like "Queen du Bitume," for Lime, which aimed to promote cycling among women in Paris. This initiative not only addressed a significant social issue but also used partnerships with influencers and community groups to amplify its message. Also notable was its multi-faceted programme for Visa around the Paris Olympics. The agency has a commitment to responsible influence and ethical marketing practices, and is actively pursuing a responsible influence e-label, reinforcing its dedication to authenticity and transparency in relationships with opinion leaders. 

The agency has strategically recruited top talent, fostering a team of specialists across various sectors, including lifestyle, technology, and healthcare. The leadership team, including Julien Monet and Amaury Bataille, cultivates an environment of innovation and empowerment, ensuring that every team member contributes to the agency’s mission. — DM