Schwartz

Germany

What started as a one-man-show founded by Christoph Schwartz in his home office in 1994 has become a regular on our agencies of the year list. Schwartz’s familial culture has been the foundation of the agency since its inception and continues to be at the core even as the firm grows. After 27 years in the German market today Schwartz PR is one of the top tech-focused PR agencies in the DACH region, supporting more than 70 international clients. 

Over its 30-year history, Schwarz has built a reputation for excellence in execution, a people-first leadership approach, and a commitment to continuous learning. Schwartz stands out for its focus on delivering award-winning results for both global brands and emerging champions, making it a trusted partner in the industry.

In 2024, Schwartz PR achieved remarkable financial performance, with projected annual revenue exceeding €6 million, representing a 46% growth over the past five years. The agency has expanded its client portfolio significantly, adding notable names such as Anker, OPPO, and Webasto, alongside established partners like Fujitsu and Alibaba. This impressive growth is further evidenced by receiving 152 new business inquiries in 2024, primarily from client referrals, highlighting its strong reputation in the market.

Innovation is at the core of Schwartz PR's strategy, particularly with the launch of its Greentech practice and an AI consultancy. The Greentech unit, established in September 2024, has quickly contributed 16% of total agency revenue and secured key clients in renewable energy and e-mobility. Meanwhile, the AI consultancy focuses on integrating advanced technology into PR workflows, ensuring the agency remains at the forefront of industry advancements. Regular workshops and training sessions keep the team updated on the latest tools and strategies, enabling more impactful, data-driven storytelling.

The culture at Schwartz PR is rooted in fairness, responsibility, and respect, fostering a family-like atmosphere that values employee well-being. The agency boasts an average employee satisfaction rating of 4.5 out of 5 on Kununu, Germany's equivalent of Glassdoor. With a strong focus focus on mentorship and individualized career development, nearly half of the team has been with the agency for five years or more, contributing to a stable and experienced workforce. Key executives, including founder Christoph Schwartz and deputy managing director Jörg Stelzer, bring decades of combined experience, ensuring continuity and stability in leadership. — DM