Seesame

Slovakia, Czechia

For more than two decades, Slovakia-headquartered Seesame has been one of the leading public relations and public affairs firms in Central and Eastern Europe, and arguably the entire continent. Over that time, it has developed into a full-service PR and digital agency with strengths across corporate and public affairs, issues management, employee communications and employer branding, ESG, and lifestyle marketing, and has strengthened its research, data and analytics capabilities, while also deepening its expertise in digital content creation—all while maintaining an unwavering committed to social impact. 

The firm’s approach involves not just crafting messages but also developing meaningful communication that resonate with authenticity and drive tangible results. And the firm has demonstrated its commitment to the highest standards of ethics, respect, and responsibility, all of which are baked into the firm’s culture. Employee empowerment encourages leadership at all levels and Seesame makes substantial investment in professional development, including a new education program in AI. An internal employee app serves as a tool to provide positive feedback across agency teams, and rewards employees with monetary benefits.

Significant client wins in 2024 spanned the healthcare, energy, technology, and sustainability sectors, and the firm now has more than 50 employees serving a client list that includes Johnson & Johnson, IKEA, McDonald's, Shell, Henkel, Samsung, ESET, and newcleo. And the firm added experts in sustainability and digital engagement, strengthening advisory capabilities in ESG communication and immersive technology, continuing its history of innovation in both thinking and technology.

Seesame has picked up a number of SABRE Awards over the years for important public affairs and issues management work, and continues to manage high-profile assignments, such as its recent work with the largest European start-up in nuclear energy. The firm played a crucial role in gaining approval for an advanced Generation IV nuclear reactor project, which aims to reuse spent nuclear fuel, positioning Slovakia as a global leader in the sector. It has also worked on a campaign to strengthen public acceptance of Slovakia’s NATO membership; developed new compliance training with VR for Johnson&Johnson, creating an unforgettable experience for participants; and transformed workplace safety training for Henkel through an engaging comic-style campaign.—PH