Tyto

UK, France, Germany, Italy, Spain, Sweden, Netherlands

Tyto has quickly risen to become one of the most innovative and fastest-growing PR agencies in Europe, built around its PRWithoutBorders model. Founded in 2017 by former Hotwire global CEo Brendon Craigie to challenge traditional, siloed PR structures, it offers clients am integrated, borderless approach to communications, enabling high-growth technology companies to scale seamlessly across multiple European markets. With a team of 56 professionals across seven countries, it has achieved 25% year-on-year growth, reaching £5.7 million in turnover in 2024, with ambitions to grow to £10 million within three years.

The agency won 15 new clients last year, adding £1.4 million in new revenue. Its approach allows businesses to scale their PR efforts up or down across different European markets with agility, and its 65% pitch win rate shows this approach is valued by clients. Tyto invests over 1,000 hours annually in its Creative Sprint process, ensuring high-impact, data-driven campaigns at no additional cost to clients. Its work for OutSystems resulted in a 200% increase in tier-one media coverage and a 155% rise in original articles, while its campaign for Wasabi boosted media reach by 105%. Additionally, its collaboration with Remote on the Global Workforce Report secured 119 media opportunities across nine markets, establishing it as a thought leader in the future-of-work conversation.

Tyto continuously enhances its capabilities through AI-powered insights and data-driven tools such as the Tyto Tech 500, a ranking of Europe’s most influential tech leaders, and the Tyto Relevance Index, which analyses key industry trends. Its investment in AI-driven PR methodologies is set to further differentiate it in the evolving communications landscape.

The agency operates fully remotely, allowing its team to work from anywhere in Europe while maintaining collaboration through initiatives like the Tyto Passport scheme and its annual Hack Week. Its progressive approach has resulted in an 86% employee retention rate, with 17 promotions and 14 new hires in 2024 alone. Last year, Rebecca Donnelly, Silke Rossmann and Sian Gaskell were promoted to become managing partners of Tyto’s three largest client service teams, reporting to MD Nick Taylor, while Holly Justice was named as Tyto's first chief of staff. The agency also remains committed to social impact through the Tyto Foundation, which has contributed over £410,000 to pro bono initiatives supporting media freedom and inclusion. — MPS