Aspectus

Aspectus is a global branding, marketing, and communications agency founded in 2008 by Bill Penn and Alastair Turner. It differentiates itself through a modern approach that combines strategic thinking with creative execution, helping clients across various sectors—such as capital markets, energy, and technology—build their brands and engage effectively with their audiences. Aspectus is driven by the belief that successful communication must not only inform but also inspire and provoke change.

In 2024, Aspectus achieved a global income of £12.92 million, reflecting a robust 12% revenue increase from the previous year. This growth can be attributed to its innovative commercial model, which aligns its success with clients by charging for outcomes rather than hours worked. The agency has attracted a diverse client base, including notable names in energy and financial services, and has maintained strong relationships with existing clients, further solidifying its market position. These clients include the likes of Wealthify, CME Group, McKinsey & Company and more. 

Aspectus’s creative output is highlighted by its ability to turn communications strategies into corporate differentiators. The agency has executed impactful campaigns that resonate with target audiences. For instance, its work with PlanRadar in the ASEAN region successfully raised brand awareness through timely media engagement and strategic positioning within industry discussions. Such campaigns exemplify its commitment to creativity and effectiveness in achieving client goals.

The culture at Aspectus is another significant factor in its success. With 84% of its team using core hours and a remarkable 98% recommending it as a great place to work, according to a staff engagement survey, the agency prioritizes employee well-being and professional development. Its leadership team is also notably diverse, with around 75% female representation, fostering an inclusive environment. The Aspectus Academy, a two-year apprenticeship program, is also designed to create opportunities for underrepresented groups in the industry, further demonstrating its commitment to diversity and inclusion.—CD