Coolr

Adam Clyne, former EMEA digital chief at Weber Shandwick and LADbible COO, founded Coolr in 2017 on a mission to reinvent water cooler moments (hence the name) for the digital age, rewriting the rules of social media marketing by bringing together big agency thinking and the speed and agility of a social-first publisher. Coolr sets the gold standard for a next-generation social agency, living and breathing digital and social. It’s completely plugged into popular culture, and is frequently behind viral and trending campaigns that generate worldwide earned and editorial cut through.

The agency has rapidly become the go-to partner for global brands looking to dominate the digital conversation. With an impressive 87% revenue increase in 2024 and a 55% uplift in organic growth, Coolr is growing fast in the UK, and is rapidly expanding its work in the US. Its client roster reads like a who’s who of top consumer brands, including Samsung, Lidl, Deliveroo, Britvic, Hilton, Meta and TikTok Creative Exchange. New business in 2024 included Kraken, JetBrains, and Mecca Bingo, alongside its appointment as social agency of record for Britvic. Its long-standing partnership with Burger King was further cemented when the brand named Coolr its agency of the year.

Coolr’s high-impact social campaigns last year included the ‘(Ooh Ahh) Just a Lidl Bit’ activation for Lidl blended nostalgia, humour, and “hun culture” to promote Lidl Plus loyalty app adoption, generating 12.6 million video views, 56.5 million impressions, and a reach of 25 million. The “Need a Lift?” campaign for Bupa tackled men’s mental health through an innovative road trip format featuring singer and actor Martin Kemp, driving 1.9 million video views and 14.4 million impressions. For Deliveroo, it partnered with YouTube food influencer TOPJAW to spotlight hidden-gem restaurants, delivering 20 million+ reach and widespread engagement.

Beyond individual campaigns, Coolr pioneers social-first brand storytelling at scale, producing 1,200+ videos and 2,000+ design assets in 2024 alone. The agency’s Coolr Studios was named best in-house team at the UK Social Media Awards, highlighting its ability to produce broadcast-quality content at the speed of social.

With a team set to grow to 150 people by April 2025, Coolr fosters a diverse and inclusive environment, with 25% of employees from minority backgrounds, 21% identifying as LGBTQIA+, and a 64% female workforce. The agency’s Coolrversity program, in partnership with leading universities, also provides pathways for underrepresented talent into the industry. —MPS