Ready10

Ready10 is one of the UK’s most compelling PR success stories, growing from a one-person operation in a London café to a 45-strong independent agency delivering some of the most impactful and commercially effective work in the industry. Founded in 2016 by David Fraser—one of the industry’s most respected and forward-thinking leaders—the agency has built a reputation for innovation, authenticity and measurable impact.

Its ‘Hearts, Minds & Bottom Lines’ model underpins its approach, ensuring every campaign delivers not just PR metrics but real-world commercial results. This strategy has been a key driver of Ready10’s rapid growth, with the agency consistently outperforming industry trends. In 2024, it recorded £4.5m in revenue—up 27% year-on-year—and has more than doubled in size since the end of the last pandemic lockdown. It is on track to exceed £5m in revenue this year and is aiming for £7m by its tenth anniversary in 2026.

The agency’s retained client roster includes some of the biggest names in the business—McDonald’s, Paddy Power, Sky, Mars Wrigley and the International Olympic Committee—while new wins in the past year include Renault, Kayak, First Bus and Lime. Ready10 has developed a reputation for creating campaigns that cut through, drive conversations and deliver meaningful commercial impact. Its work with McDonald’s was a standout example: for the first time ever, the fast-food giant removed the smile from its iconic Happy Meal boxes to highlight the importance of children's mental health. The campaign reached millions, driving over 1,000 pieces of global coverage and prompting real conversations among parents about mental wellbeing.

Ready10's creative work spans earned, digital and experiential, from helping Sky TV navigate a complex media landscape for The Tattooist of Auschwitz, to launching Sky Sports’ Premier League season with 92 tailored club campaigns, and even creating a sell-out ride-thru bakery for Lime that supercharged brand love among Gen Z consumers. Ready10’s ability to blend creativity with deep strategic insight was also evident in its work with First Bus, which saw beloved TV personality Josie Gibson celebrating local heroes, and in its support of the NHS BRCA testing campaign, which drove 5,000 sign-ups in a single day.

Beyond its client work, the agency has demonstrated its commitment to making a tangible difference in the industry. Last year, Ready10 took a leadership role in championing diversity in PR by backing the launch of Work & Class, a new agency dedicated to engaging working-class audiences. This move reflects Fraser’s wider mission to challenge industry norms and push for greater inclusivity and representation.

The agency’s culture is a driving force behind its success. It has an 87% staff retention rate, with record-high employee satisfaction scores and no gender or ethnic pay gaps. Ready10’s innovative ‘Perk ‘n’ Mix’ benefits package ensures staff receive perks tailored to their individual needs, while its investment in training, mentorship and professional development is creating a future-ready workforce.

With its relentless focus on authenticity, effectiveness and innovation, Ready10 has cemented itself as a powerhouse of modern PR. In a crowded industry, it stands apart—not just for its award-winning work, but for its ambition, values and commitment to meaningful change.—CD