Third City | PRovoke Media
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Third City


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Third City is an independent agency that has carved a niche at the intersection of brand and reputation, with a strong emphasis on social and environmental impact. Founded over a decade ago by Mark Lowe, Graz Belli and Gill Brown, it has consistently prioritized purpose-led communications across various sectors. Its commitment to integrating profit with purpose is evident in its B Corp certification and its innovative "Comms for a New Economy" proposition, which positions it as a leader in sustainability-focused PR.

In the past year, Third City achieved 25% revenue growth, bringing its annual revenue to nearly £3 million. This growth has been driven by a robust portfolio of clients committed to sustainability and corporate responsibility, including Kia, Nespresso, and major fintech brands such as Starling Bank and Credit Karma. The agency's work in the ESG and fintech sectors has solidified its reputation, with the two practices valued at more than £1 million each. The team of 28 has been shortlisted for more than 40 communications, brand, fintech and sustainability awards for campaigns in the past year. 

Third City has executed numerous impactful campaigns that showcase its creativity and strategic thinking. Notable initiatives include the Make Money Equal campaign for Starling Bank, which challenged gender stereotypes in banking, and a significant collaboration with Nespresso to enhance coffee capsule recycling efforts. Additionally, the agency spearheaded a high-profile campaign to combat the illegal donkey skin trade, partnering with The Donkey Sanctuary to drive awareness and regulatory action. These campaigns not only garnered industry accolades but also demonstrated Third City's ability to effect meaningful change.

The culture at Third City is characterized by its dedication to social good and employee well-being. The agency fosters an inclusive and innovative work environment, encouraging creativity and collaboration among its 28 full-time employees.—CD