Tin Man

Since it was set up by ambitious consumer PR wizard Mandy Sharp in 2013, Tin Man has had an enduring focus on creating “communications with heart”, even as it has expanded from its consumer brand heartland to digital and corporate work. Tin Man’s work is grounded in its own evidence – from its Heart Score measurement and evaluation tool – that the power of emotional connections can change behaviour and make a real commercial impact. The agency continues to innovate with its proprietary tools, from the Tin Science behaviour change model, to data-led influencer marketing tool Tinfluence, and film and production unit Oh My!, which now produces content for all Tin Man clients as well as its own. The independent agency works across sectors including entertainment, education, travel and leisure, healthcare, technology, and food and drink, devising campaigns across earned, shared, owned and paid media. 

The agency has maintained a steady growth trajectory, achieving profit margins of more than 20% every year since its inception. In 2024, it reported growth of 10% in fee income, its team of 51 bringing in more than £1.5m in new business last year.  Tin Man's enviable client roster now includes Tesco, Vodafone, Virgin Atlantic, Mondelez International, Philips Home Appliances, Cafédirect, Tourism New Zealand, Guide Dogs, Hilton and EDF, and the agency was named as Campaign’s Agency of the Year for the second consecutive year.

Tin Man's creative campaigns have also garnered multiple industry awards, including PRWeek's Best Technology Campaign. One standout initiative involved a hard-hitting social purpose campaign for Vodafone that effectively raised awareness around the harmful effects of AI-powered algorithms on young boys, resulting in substantial media coverage and engagement.

The agency's culture is a cornerstone of its success, emphasizing inclusivity and support for its predominantly female workforce. With 80% of its leadership team being female, and its ethnic diversity ratio standing at 15%, Tin Man fosters a workplace where diverse voices are valued. The agency’s commitment to employee well-being is evident through its robust mental health program, Hearts & Minds – one of the most expansive in the industry – and tailored benefits, such as life-moment loans and flexible working arrangements.—CD