Bottled Imagination

UK

Creative digital PR agency Bottled Imagination stood out from the off, launching in September 2022 with a spoof Netflix-style trailer video and an e-commerce themed website. The founding trio – former Rise at Seven digital PR lead Katy Powell, marketing manager James Hayward-Browne and content marketing director Luke Cope – have continued their “has this been done before?” strategy ever since.

With an approach that integrates high-authority backlinks into its campaigns and pledges to “get you in front of consumers at the start of their journey, and have you ranking when they come to convert”, the agency aims to be as creative as traditional PR agencies – if not more so – while delivering measurable results that echo the effectiveness of SEO strategies.

The agency is growing fast: its revenue for its second year in business was just over £1 million, and it is on track for fees of £1.6 million by the end of its first year, with no financial backing. In 2024, Bottled Imagination onboarded new consumer and B2B clients including Feefo, Save My Exams and Preply, while maintaining retained partnerships with brands such as Puma, MedExpress, Victorian Plumbing, Fenwick, Bench and Protein Works; its client retention rate last year was 92%.

Notable work last year included a national campaign for Victorian Plumbing to save the Great British public toilet, with the agency running a WWF-inspired campaign to highlight the decline of public toilets across the UK, including a petition to the UK government. The campaign was featured on TV, as well as in national and regional publications, and even included a spoof BBC Earth-style documentary video; it continues to generate media coverage to this day.

With a team of 14 that is expected to grow to 21 this year, Bottled Imagination, it emphasizes a supportive environment where employees are encouraged to explore new ideas. The agency promotes personal development through the “imagination incentive,” allowing staff to test their business concepts and a budget for learning new skills.—CD