Earnies

UK

After nine years at renowned consumer agency W Communications, director Nikki Collins set up London-based Earnies with seed capital from another big consumer PR name, The Romans, in 2023. Her firm’s approach was to reclaim the power of earned media – hence the name – and emphasize the power of impactful storytelling and media engagement, distinguishing it from agencies that have moved away from the traditional heart of public relations by diversifying their offerings.

This innovative idea has paid off: in its first 12 months, Earnies generated over £1.3 million in revenue, with an impressive client roster that already includes JustEat, Moet Hennessy and Taco Bell.

Earnies’ commitment to earned media is not just a tagline; it's a philosophy that permeates every aspect of its work. The agency’s campaigns reflect its expertise in storytelling, media relations, and creative execution, creating impact not just for consumer brands but also social issues. Take, for instance, the ‘Killed Here’ campaign for Killed Women. This initiative, which highlighted the injustice of reduced sentences for domestic homicides, directly contributed to a change in UK law.

Earnies fosters a vibrant culture that prioritizes employee well-being and inclusivity. The team consists of a diverse group of professionals –including the most recent senior hire, former Adidas head of UK PR Elly Barham Marsh – with a strong emphasis on creating a supportive work environment. Initiatives like mental health support, flexible working arrangements, and a commitment to sustainability—such as operating on renewable energy and a strict recycling policy—further enhance its workplace culture. The agency's leadership, emphasizing resilience and creativity, has cultivated an atmosphere where innovative ideas can flourish.— DM