Stakked

UK

Relatively few people in PR are brave enough to start one brand-new agency, but with the launch of Stakked in March 2024, Lizzie Earl has now done it five times. Her ‘boutech’ collective of creative agencies encompasses PR, social media, influencers, paid media and digital, powered by AI and run by specialists. Stakked has four clear strands: earned creative ideas agency Munch; Flabbergast, focused on analytics-driven social insights; Another Blank Page, a full-suite creative digital agency; and Nibble, an AI-powered freelance PR platform.

Stakked builds on Earl’s multi-award-winning success with Munch, which was shuttered in 2019 when she took a sabbatical; she promised to return with something bigger and better, and did just that, alongside industry legend Andrew Bloch, who came on board as non-exec chairman. The agency's innovative proposition is the opportunity for brands of all sizes to “stack up” combinations of integrated services and specialist expertise typically found in large agencies, while retaining the agility and creativity of a boutique firm.

In its first year, Stakked made £606,000 in fees, with income for 2025/26 projected at £1.5 million. The agency’s client base includes global hospitality brand Generator (Munch/Flabbergast across Europe), pet insurance Napo (Munch/Flabbergast), Not Your Average coffee company (Another Blank Page /Flabbergast), All Things Butter (Munch), and social for Sony RCA artists (Flabbergast). Its most recent win is for global kitchen brand Rangemaster. Another Blank Page has also been working on rebrands and websites for industry partners Markettiers, Hollr, Censuswide, and Sassy. The agency’s innovative work included the "4QTV" spoof shopping channel, which raised awareness for a small arthouse film while generating significant media buzz and one million views on TikTok.

Aside from its collective model, what sets Stakked apart from other agencies in the industry is the central role AI plays, from reducing and delegating manual work to free up time for creativity, to planning, testing, and executing ideas faster and more precisely. Earl and her leadership team have built the kind of proprietary tools they wished they had as juniors. Anyone within the agency can brief its in-house developers to create AI that will streamline or speed up workflows. This proactive approach is bolstered by all employees receiving training in the latest AI tools and theories. The agency continues to recruit talent with entrepreneurial and tech-savvy mindsets, ensuring a continuous influx of fresh ideas and perspectives.— DM