Havas PR

Founded in 1976 as Creamer Dickson Basford, Havas PR North America has evolved significantly over the decades, becoming a key player in the global communications landscape. As part of the Havas PR Network, which includes over 40 agencies across 25 markets, Havas PR North America stands out for its integrated approach to public relations, effectively blending traditional and digital media to create impactful brand experiences. Celebrating its 50th anniversary next year, the agency has consistently pushed the boundaries of what PR can achieve.

In 2024, Havas PR reported impressive revenue of $42.8 million, reflecting its strong growth trajectory. The agency expanded its client roster with notable new additions, including Kenvue (OGX, Imodium, and Rogaine), Giant Foods, and Hitachi Digital Services. Havas PR also maintained and deepened relationships with established clients such as Perrigo, Sanofi, and McKinsey & Co. This solid performance is a testament to the agency's ability to navigate the evolving communications landscape and meet the diverse needs of its clients.

A hallmark of Havas PR's success in 2024 is its innovative, award-winning campaigns that resonate across multiple platforms. The agency's work on the launch of America's first OTC birth control, Opill, exemplifies its strategic creativity, generating 6.2 billion media impressions and earning accolades such as the Big Apple Awards' top honor for Best Marketing Consumer Products. Additionally, the OGX campaign, featuring a catchy sonic logo and influencer-driven content, achieved 1.2 billion impressions, significantly exceeding brand KPIs.

Havas PR's commitment to thought leadership is evident through its proprietary research initiatives, including the annual Red Sky Predictions report and studies focused on connecting brands with diverse consumers. The agency's leaders actively engage in industry discussions and contribute to prominent publications, reinforcing its position as an authority in the field.

The agency's culture is another key component of its success. Under the leadership of newly appointed CEO Dara Busch, Havas PR emphasizes a collaborative and inclusive environment, promoting innovation and creativity among its 215 employees. The expansion of its senior leadership team, including the promotion of key executives such as Davitha Tiller and Linda Descano, reflects Havas PR's commitment to strategic growth and integrated communications. — DM