MMC

MMC, headquartered in New York and with team members across major US cities, describes itself as “the original earned-first creative agency”. With leadership from CEO Olga Fleming, it has transformed in recent years into a purpose-driven, people-first organization known for integrating creative, strategic and data-led thinking across consumer, healthcare and corporate sectors. While rooted in PR, MMC now delivers fully integrated campaigns that blend earned media, influencer partnerships, branding, and digital activation, all underpinned by its proprietary OmniEarnedID analytics platform.

The agency’s performance in 2024 marked a high point, with double-digit top- and bottom-line growth, a 73% pitch win rate, and major new business wins including Keurig Dr Pepper, Sam’s Club, CSL Behring, and Discover Puerto Rico. MMC’s consumer practice grew 10%, and its healthcare division – now serving seven of the top ten global pharmaceutical companies – expanded by 15%, with significant organic growth across existing accounts. The agency also broadened its presence in sectors such as tourism and retail, adding clients like Philips and Medtronic.

MMC’s creative output is tailored to connect brands with culture. Highlights from the past year include a viral campaign for Pantene featuring influencer Alix Earle, a wellness partnership with Olympian Diana Taurasi for Dupixent, and a 70th anniversary activation for the piña colada in partnership with Discover Puerto Rico and Van Leeuwen. These programs demonstrate the agency’s ability to generate both visibility and value—reportedly delivering earned media ROI increases exceeding 5000% in some cases.

Culture and talent development remain central to the agency’s identity. MMC runs a Make Your Mark Fellowship program, with 100% of 2024 fellows transitioning to full-time roles. Its internal engagement initiative, UMatter, focuses on connection, well-being, and learning, helping drive a 93% employee satisfaction rate. In 2024, it added flexible working benefits, mental health days, and lifestyle reimbursements, and expanded its inclusion programming through strategic partnerships and internal councils. Beyond client campaigns, MMC deepened its industry involvement through partnerships with The LAGRANT Foundation, the Diversity Action Alliance, and various professional networks.—MPS