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PRovoke Media’s 2023 Global Technology Agency of the Year, The Hoffman Agency is still very much a US firm, despite a significant portion of its revenue coming from Asia. Much of its success — especially in Asia — can be attributed to the firm’s growth beyond its B2B technology roots over the past five-plus years, encompassing consumer marketing, integrated communications, and corporate work.
This strategic expansion has helped mitigate the worst of the tech slowdown. The firm’s focus on humanizing complex companies and addressing business challenges such as employer branding, market entry, and fundraising continues to stand it in good stead, along with the launch of its techplomacy public affairs practice and expertise in areas like semiconductors and integrated marketing.
Hoffman has been doubling down on its operations in the US, where most global decision-making takes place. While many tech agencies faced revenue declines due to industry volatility, Hoffman still grew its revenue, achieving a 17% increase in the US and 13% globally. The agency's 2024 US revenue reached $10.11 million, up from $8.68 million in 2023, and nearly doubling since 2021.
The firm secured notable clients such as Amadeus and Nokia Bell Labs, expanding its footprint in talent acquisition and employer branding. Creativity is at the forefront of Hoffman’s campaigns, exemplified by successful projects for clients like TSMC and EY, which have helped to elevate their market presence and establish strong narratives in competitive sectors. The Story Studio, which combines writing, design, branding, and digital services, saw increased engagement, with 61% of clients utilizing it, up from 44% in 2023.
Hoffman’s ethos of continuous improvement is reflected in its long-term relationships with major tech brands, including Nokia, LAM Research, and Supermicro. This commitment to excellence has earned the agency a Glassdoor rating of 4.3 and a strong recommendation rate from employees. DEI is integral to Hoffman's culture, with significant strides in increasing BIPOC representation among its staff, which now stands at 31%. The agency also supports educational initiatives, such as HBCU scholarships, to promote careers in communications. — DM
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