2016 Global SABRE Awards | Holmes Report

2016 Global SABRE Awards Winners

From more than 5,000 entries submitted around the world to The Holmes Report’s SABRE Awards competition, the judges selected 40 to receive Global SABRE Awards at the 2016 Global Public Relations Summit in Miami.

The SABRE Awards--which include competitions for the Americas, EMEA and the Asia-Pacific region--attract more than 5,000 entries from more than 60 countries, so that the winners of the Global awards are the elite of the elite, representing best practice in categories ranging from social media to social responsibility, from public affairs to employee communications.

The evening also honoured our 2016 Global Agencies of the Year

Our 40 best campaigns of the year, in order, were revealed at the Global SABRE Awards on 27 October:


1. REI #OptOutside
REI with Edelman

2. Follow Felix
Nestlé Purina with Weber Shandwick

3. Second LifeToys
Green Ribbon Project Committee with Dentsu Inc

4. McDonald’s All Day Breakfast – The People’s Launch
McDonald's with Golin

5. The House of Clicks
Hemnet with Prime Public Relations i Sverige AB

6. Coca-Cola: Ramadan Dark Iftar
Coca-Cola with Memac Ogilvy Public Relations

7.  The 2 Euro T-Shirt - a social experiment
Fashion Revolution with Ketchum Pleon and BBDO

8. Ketchum Pleon and BBDO
Wrangler Network  with French/West/Vaughan

9.  Swiss direct democracy meets digital campaigning
SSRM Swiss Society for Reproductive Medicine with Farner Consulting AG

10. The Philips Breathless Choir  
Philips with FleishmanHillard

11. Ronan Dunne: Making O2 Impossible to Ignore
O2 with Blue Rubicon

12. From pessimism to success: The "World Cup of all World Cups" 
Ministry of Sports - Brazil with FSB Comunicação

13. From a Documentary to a movement of change & hope: Daughters of Mother India 
Vibha Bakshi, Weber Shandwick India, Viacom 18 with Weber Shandwick

14. Missing Type
NHS Blood and Transplant with MHP Communications

15. How M-KOPA became a global social enterprise brand
M-KOPA with Levanter Africa

16. The Sisterhood of Motherhood
Abbott's Similac with MSLGROUP

17. Insuring the Safety of Hostages
Transoceanic Development with LDWWgroup

18. BeRemembered.com
Aurora Casket Company with K2 Digital

19. the Fingerband Campaign
Ministry of Health & Welfare with FleishmanHillard Korea

20. 10KSA
Alf Khair

21. Changing the Legacy of Discontent
United Airlines with Edelman

22. SABMiller / AB InBev M&A Communications Support

SABMiller with Finsbury

23. The Facts About Fasting During Ramadan
MSD with GCI Health

24. Quit the use of “snus”
The Norwegian Directorate of Health with Burson-Marsteller Oslo

25. SpiceJet: Rising like a Phoenix
SpiceJet with Adfactors

26. Spark Something Good by Unity for M&S
Marks & Spencer with Unity

27. Troll fighters
Kari Traa with Trigger AS

28. Bayer Bee Care Program
Bayer, Crop Science Division with Porter Novelli

29. The Marathon Walker
Water for Africa with Ogilvy Public Relations Paris

30. Beyond the Driving Test – Michelin Puts Air in Teens’ Tire Awareness
Michelin with Ketchum

31. More Than Just Another CEO Visit
Microsoft Asia with IN.FOM

32. Airbnb Floating House
Airbnb with Hope&Glory

33. #SaveBooks
Polish Chamber of Books with Hill+Knowlton Strategies

34. Revista ELLE, #VOCÊNACAPA – Primeira selfie-ready cover  
Agência Ideal with Elle

35. Modernizing the Legal Status of Animals in France: A Major Breakthrough in French Law
The Fondation 30 d' Amis with APCO Worldwide

36. Philips Innovation + You & TogoRun
Philips with TogoRun

37. Marshawn Lynch's Press Conference
Skittles with Olson Engage

38. Breastfeeding at McDonald's 
McDonald's Hungary with Noguchi Porter Novelli

39. STRAIGHT OUTTA COMPTON: THE NWA STORY - Drumming Up Box Office Success Through Latinos of Influence
Universal Pictures with H+M Communications

.A.S.A. Slovakia with Dynamic Relations 2000 s.r.o.