2020 Global SABRE Awards | PRovoke Media

2020 Global SABRE Awards Winners

From more than 5,500 entries submitted around the world to PRovoke Media’s SABRE Awards competition, the judges selected 40 to receive Global SABRE Awards at PRovokeGlobal, held virtually this year

The SABRE Awards — which include competitions for the Americas, EMEA, Latin America and the Asia-Pacific region — attract more than 5,500 entries from more than 60 countries, so that the winners of the Global awards are the elite of the elite, representing best practice in categories ranging from social media to social responsibility, from public affairs to employee communications.

Also honoured were our 2020 Global Agencies of the Year and our Global Agencies of the Decade.

Here are our 40 best campaigns for the 2020 Global SABRE Awards, ranked from 40 to Best in Show.

1. The CROWN Act
Dove with Joy Collective

2. The E.V.A. Initiative
Volvo Cars with Forsman & Bodenfors, Gothenburg

3. Michelin Impossible
KFC with opr in partnership with Ogilvy Australia

4. We Believe
Gillette with MMK+ (Ketchum)

5. #UnblockTheLove
Doritos with JeffreyGroup

6. Liberating Our Periods_Libresse Women Marketing Campaign
Libresse with BlueFocus Digital

7. Lolli: The Exhibit No One Wants to Talk About
The Canadian Centre for Child Protection with No Fixed Address

8. Keeping Fortnite Fresh
Wendy's with Ketchum with VMLY&R and Spark Foundry

9. Life Boat - The Experiment
Sea Watch e.V. with achtung!

10. Survivors. Graphic Novels based on Gulag Former Prisoners' True Stories
The Gulag History Museum with BBDO Moscow, CROS, CrosDigital, Mint

11. Pantone Color of the Year 2020: A Multi-Sensory Experience
Pantone with Huge

12. Let's March for Those Who Can't March Today
Reinserta with Zimat Consultores

13. Zero Island
A Real-Life Experiment in Climate Neutrality—Neste with TBWA \Helsinki, Miltton Sweden, Vizeum Sweden, Lidö Värdshus

14. Wings To Fly
Equity Group PLC with Ogilvy Africa

15. #BiogenJourney: The World's First Unfluencer Campaign
Biogen with Retroactive

16. Museum of Claims
Manulife with AKA Asia & TBWA

17. Vicks One in a Million #TouchOfCare
Procter and Gamble Hygiene and Healthcare Ltd. With 20:20 MSL

18. #AcceptanceMatters
Mastercard with Ketchum, McCann, BMF

19. #DontBeAPirate
O2 Slovakia with Seesame with Elite Solutions and Zenith Optimedia

20. Ordained Store Associates Help Customers Get Hitched at Helzberg
Helzberg Diamonds with Carmichael Lynch Relate

21. Saving Laundry from Zombie Odors
Lion Corporation with Dentsu Inc. and Dentsu Public Relations

22. Perfect Voiceovers
Causes for Animals Singapore with Edelman Singapore


23. Banega Swasth India, From Swachh to Swasth
RB with Avian WE

24. The Shape of History
Hulu with Courageous Studios/UM

25. Chipotle's Transformation
Chipotle Mexican Gril

26. DO: Black
Doconomy with Hill+Knowlton Strategies RBK Communication Making Waves

27. Broadway the Rainbow
Skittles with ICF Next

28. #ThisIsParenthood
WaterWipes with Golin

29. Shield - Sbonis’IDiski
Unilever South Africa – Shield with Edelman

30. Hagamos Esto Juntos
Coca­Cola México with BCW

31. Coca-Cola Joined the Fast
Coca-Cola Norway with Trigger

32. Secret x USWNT: Equal Work, Equal Sweat, Equal Pay
Secret Deodorant, P&G with DeVries Global

33. Takata Airbag Recall in Puerto Rico
Toyota Motor North America with Jackson Spalding

34. Won’t You be My Cousin: Optimizing Ancestry's Stunning Discovery
Ancestry with Lippe Taylor

35. WOW: Saving India from 6 Chandigarh Equivalent Landfills
ITC with First Partners

36. Pampers #LovetheChange Changing Tables Commitment
Procter & Gamble with MSL

37. Proving the Value of Distance Learning in Latin America
Instructure with Sherlock Communications

38. The Patients Parliament
Novartis with Narva

39. Lysol Teddy Repair
Lysol with Access Brand Communications, McCann, Zenith, Wunderman

40. Show Stigma The Finger
Hot Octopuss with Manifest New York