2021 Global SABRE Awards | PRovoke Media

2021 Global SABRE Awards Winners

From more than 5,500 entries submitted around the world to PRovoke Media’s SABRE Awards competition, the judges selected 40 to receive Global SABRE Awards at PRovokeGlobal, held virtually this year for the second time.

The SABRE Awards — which include competitions for the Americas, EMEA, Latin America and the Asia-Pacific region — attract more than 5,500 entries from more than 60 countries, so that the winners of the Global awards are the elite of the elite, representing best practice in categories ranging from social media to social responsibility, from public affairs to employee communications.

Also honoured are our 2021 Global Agencies of the Year.

Here are our 40 best campaigns for the 2021 Global SABRE Awards, ranked from 40 to Best in Show.


#1. From the World's Factory to the World's Engine
Lenovo with BCW

#2. The last older person to die in loneliness
BBK Foundation with LLYC

#3. Lifetime Carbon Neutral
Velux with Ketchum UK and &Co.

#4. Shoppable Girls
Covenant House with Weber Shandwick Canada

#5. ASD: Rockin' the Spectrum          
Jake's House with Edelman Canada

#6. Dolor a Mis Espaldas
Novartis with Weber Shandwick, McCann & MRM

#7. Touching Lives Through A Determined School Child - Dele Fathia
Lumos Nigeria with Modion Communications

#8. Save Our Seafarers
Uniteam Marine with ERA

#9. From Marathon to Sprint: Meharry Medical College & Finn Partners Surge on Behalf of Black America
Meharry Medical College with Finn Partners

#10. Stand for Safety
Bumble India with Ruder Finn India

#11. We Are In This Together: Anheuser-Busch Responds To Covid-19

#12. The Polite Type
TietoEVRY with TBWA\Helsinki

#13. Colors of the World crayons       
Crayola with Golin

#14. U=U: Decriminalizing people with HIV
Taiwan AIDS Society & Taiwan AIDS Nurses Association with Golin Taiwan

#15. Go Near: Celebrating Local Travel Only On Airbnb
Airbnb with Weber Shandwick, DKC PR, Verb, All Terrain, People’s Television, Avocados & Coconuts, Team Epiphany, Blockbuster, Dish Networks, MINI, Nasdaq, Save Lucy Committee, Westbrook, ThreeSixtyBrands, The Door

#16. Shoprite Group Corporate Image
The Shoprite Group Communications Team

#17. Intensivão da PPK           
Canesten with AnalogFolk

#18. #GroomTheirFuture with Gillette Barber Suraksha (Safety) Programme   
Gillette India with Genesis BCW

#19. #whatsyourname
Starbucks with Iris and Edelman UK & Ireland

#20. America Could Use a Beer           
Coors Light with ICF Next

#21. The Climate Store
Felix with Prime Weber Shandwick

#22. Boards of Change
City of Chicago with Current Global, FCB Chicago

#23. Still Six Lives
Red Nose with Icon Agency

#24. The Protozoan Experiment
Stavební spořitelna České spořitelny with AMI Communications

#25. Beat the Zombie Funk with Mucinex
Mucinex / Reckitt Benckiser with Lippe Taylor

#26. Beat the Zombie Funk with Mucinex
Mucinex / Reckitt Benckiser with Lippe Taylor

#27. Planet Love
PepsiCo with JeffreyGroup

#28. The world’s most beautiful gaming experience
Ubisoft Nordic with PR-operatørene with Kite communication & event

#29. Avon – That’s My Shade, The Movement Integrated Communication Strategy & Plan
Avon with Zeno Group Brazil

#30. Iceland Feeds the Nation
Iceland Foods with Weber Shandwick

#31. SBB "Back to Business"
SBB Swiss Federal Railways with Farner Consulting

#32. "Mask Up or Pack Up" Penn State's Response to the COVID-19 Pandemic
Penn State with M Booth Health & M Booth

#33. Hertz Campers: How to avoid a crisis in a Jeep rooftop tent
Hertz Portugal with Corpcom

#34. Leading Criminal Justice Reform
The National Commission on Covid-19 and Criminal Justice with Kivvit

#35. Kazi Mtaani
State Department for Housing and Urban Development with Oxygène Marketing Communications

#36. Covid-19 Campaign
Washington State Department of Heath with C+C

#37. The Magic Triangle
Essity with Omnicom PR Group

#38. Adobe & Golin Reinvent Influencer Program When Adobe MAX 2020 Goes Virtual
Adobe with Golin

#39. Empowering a New Georgia
The New Georgia Project with Allison+Partners

#40. Jif Settles the Jif vs. Gif Debate
Jif/JM Smucker with MSL