2022 Global SABRE Awards | PRovoke Media

2022 Global SABRE Awards Winners

From more than 5,500 entries submitted around the world to PRovoke Media’s SABRE Awards competition, the judges selected 40 to receive Global SABRE Awards at PRovoke Global held at The Watergate Hotel on 26 October.

The SABRE Awards — which include competitions for the Americas, EMEA, Latin America and the Asia-Pacific region — attract more than 5,500 entries from more than 60 countries, so that the winners of the Global awards are the elite of the elite, representing best practice in categories ranging from social media to social responsibility, from public affairs to employee communications.

Also honoured are our 2022 Global Agencies of the Year.

Here are our 40 best campaigns for the 2022 Global SABRE Awards, ranked from 40 to Best in Show.


#1. Morning After Island
GE-PAE with Ogilvy Honduras

#2. Mount Recyclemore
musicMagpie with Fanclub

#3. Covid-19 Public Awareness Campaign
State of New Jersey Department of Health with Kivvit

#4. #BrowseResponsibly
O2 Slovakia with Seesame, Free Andy Agency, Zenith Media

#5. Dove | #LetHerGrow    
Dove (Unilever) with Edelman

#6. Boards of Change
City of Chicago and When We All Vote with Current Global & FCB

#7. Midol No Apologies Period
Midol & Bayer with twelvenote

#8. Claiming New Spaces for People Living with Disabilities   
Genentech with Syneos Health Public Relations

#9. REmemory
Taiwan Alzheimer’s disease association with Ogilvy Taiwan

#10. Unmute
Unilever with Weber Shandwick

#11. Ford F-150 Lightning Reveal
Ford Motor Company with Imagination

#12. The Boob Life
Tommee Tippee with Manifest

#13. Very Gay Raptor  
Ford of Europe with WPP Ford Team

#14. Mastercard Launching True Name in Europe
Mastercard Europe with Omnicom PR Group, FCB

#15. Harnessing Colleague Pride
Pfizer with M Booth, INVNT Group

#16. #longlivetheprince
The Kiyan Prince Foundation with MHP Mischief

#17. Kellogg Gut Barrier Reef     
Kellogg with Eleven

#18. It's Kind of Delicious and Wonderful
Glenmorangie with PR Pundit

#19. Reputation in the Can
Tiger Brands Limited with Razor (M&C Saatchi Group SA)

#20. A Data-Driven Reputation Strategy for America's Largest Brewer    
Anheuser-Busch with Kivvit

#21. Every Stage of Women
MSI Reproductive Choices and Marie Stopes Ghana with Portland Communications

#22. Art is coming home
The National museum of art, design and architecture with Trigger Oslo

#23. Bigger Picture
Budweiser with Allison+Partners

#24. Champions for Transgender Inclusion
PepsiCo with JeffreyGroup

#25. Committed To Serve
Ford India

#26. Game Over for Headaches
Excedrin by GSK Consumer Health with Weber Shandwick

#27. #ItsUpToUS
Mastercard Foundation with Engage BCW, Kenya

#28. Dress Code Freedom
Zalando with SEK

#29. The Cardboard Influencer
Mobil with Weber Shandwick Mexico

#30. Continental Tyres Bald Stars
Continental Tyres with Eleven

#31. Addressing the Gender Gap in Sports
Dick's Sporting Goods with 160over90 and VMLY&R

#32. Billion Dollar Collection
H&M Foundation with Prime Weber Shandwick

#33. Happy Birthday, Twitter
Canadian Centre for Child Protection with No Fixed Address

#34. Son Rise – Rallying Men and Boys to Create A Unified and Bold Force Against Gender Based Violence
Vibha Bakshi with Weber Shandwick

#35. Super Wendy's World
Wendy's with Ketchum, VMLY&R and Spark Foundry

#36. Telling New India's Story at Expo 2020 Dubai
Federation of Indian Chambers of Commerce & Industry (FICCI) with APCO Worldwide

#37. Accessible By Design
Current Global

#38. Human and Machine: NFTs and The Ever-Evolving World of Art
Tezos with Huge, Blokhaus

#39. “La Liga de las Ligas”
Liga Contra el Cáncer with Orange 360° - Young & Rubicam (VMLY&R)

#40. Big Sean, HBCU Students and Ally Teach Kids Money Lessons in Minecraft
Ally Financial with Tier One Partners