2024 Global SABRE Awards Winners

From more than 5,500 entries submitted around the world to PRovoke Media’s SABRE Awards competition, the judges selected 40 to receive Global SABRE Awards at PRovokeGlobal, returning to The Hotel Washington in Washington, D.C from October 28-30.

The SABRE Awards — which include competitions for the Americas, EMEA, Latin America and the Asia-Pacific region — attract more than 5,500 entries from more than 60 countries, so that the winners of the Global awards are the elite of the elite, representing best practice in categories ranging from social media to social responsibility, from public affairs to employee communications.

Also honoured are our 2024 Global Agencies of the Year

Here are the 40 best campaigns for the 2024 Global SABRE Awards. We will unveil the rankings from 40-1, including the campaign of the year, during the Global SABRE Awards ceremony on the evening of October 28. Tickets are available here.

#MaketheMostImportantDate 
Roche Diagnostics with GCI Health

#ReadyFor20mph
Welsh Government with Lynn 

50 Shades of Ginger
Roland DG with Fight or Flight

5G-Onion
Telia with Prime Weber Shandwick

7 Wonders Challenge
Travelport

Adding Dating Apps to Discussions on Birthrate Policy 
Eureka, Inc. (product Pairs) with APCO

Adopt your Allergies
Sanofi with Weber Shandwick/ MRM/ McCann World Group/ Akira Cine LTDA/ Craft

Adopt-a-Stray
Fresh Step with Current Global, FCB

Asshole Activists
Tushy with Citizen Relations

Aura Freedom 'For Her' Campaign
Aura Freedom with Veritas Communications and Forsman & Bodenfors 

Australia en Danger
Conservation Volunteers Australia with Provocate

Ben Affleck *Officially* Runs on Dunkin'
Dunkin' (Inspire Brands) with MSL, Artists Equity

Black Hair is Professional 
Dove with Ogilvy

Changing the world's mind on African innovation 
The Milken Institute and the Motsepe Family Foundation with Razor PR / M&C Saatchi Group

Drunk Drivers Stay For Free
Aware.org with Clockwork

Election without fake
Committee for the Defense of Democracy with K Group, Must Be Loud

Empowering Women, Empowering Agriculture: Lay's Farm Equal
PepsiCo India with Edelman India and Leo Burnett

Finland's Energy-Wisest School
Caverion with Kurio

Found in Translation: The untold story of children who give a voice to generations
U.S. Bank with Weber Shandwick and McCann Worldgroup

Guarded Bus Stops
Eletromidia with ALMAP / JeffreyGroup

Heinz Ketch-up and Down
Kraft Heinz MEA with Current Global and FP7

I Teach 9/11
The 9/11 Memorial & Museum with Avoq

Joaquin's First School Shooting
Change the Ref with Burson

Kaise Ka Cancer
Tata Trusts with Current Global

KitKat Iftar Bar
KitKat with Rethink

McDonald's Birthday Meals: Grimace's Birthday
McDonald's with Golin

Message in a Mithai Box
Rahat Bakers with Ogilvy Pakistan

MTN x SANEF Media Relief Fund & Upskilling
MTN South Africa with Magna Carta Reputation Management Consultants

Real Life Roomsets
IKEA with Hope&Glory

Rewilding Mode
Husqvarna with Prime Weber Shandwick

Ring's Million Dollar Search for Extraterrestrials
Ring (Amazon) with Hunter

Romani rejection letters
Diak Romako with SEK

SAG-AFTRA 2023 Negotiations and Strike Campaign
SAG-AFTRA

Sixth Sense
ITC Limited with First Partners with Dentsu Webchutney

Step Up for Safety
DHL Supply Chain with Fahlgren Mortine

The Food Funeral
Green Food Bank with Weber Shandwick

The Misheard Version
Specsavers with Golin

The Shameless Pad
Intimus (Kotex), Kimberly-Clark with FCB Brazil

The Stage Zero Collection
Love & Nudes with Weber Shandwick Canada

Turn Your Back
Dove with Ogilvy