2024 Global SABRE Awards Winners

From more than 5,500 entries submitted around the world to PRovoke Media’s SABRE Awards competition, the judges selected 40 to receive Global SABRE Awards at PRovokeGlobal, which returned to The Hotel Washington in Washington, D.C from October 28-30.

The SABRE Awards — which include competitions for the Americas, EMEA, Latin America and the Asia-Pacific region — attract more than 5,500 entries from more than 60 countries, so that the winners of the Global awards are the elite of the elite, representing best practice in categories ranging from social media to social responsibility, from public affairs to employee communications.

Also honoured were our 2024 Global Agencies of the Year

Here are the 40 best campaigns for the 2024 Global SABRE Awards ranked from 40-1.

1. Empowering Women, Empowering Agriculture: Lay's Farm Equal
PepsiCo India with Edelman India and Leo Burnett

2. McDonald's Birthday Meals: Grimace's Birthday
McDonald's with Golin

3. Black Hair is Professional 
Dove with Ogilvy

4. Finland's Energy-Wisest School
Caverion with Kurio



5. Message in a Mithai Box
Rahat Bakers with Ogilvy Pakistan

6. Adopt your Allergies
Sanofi with Weber Shandwick/ MRM/ McCann World Group/ Akira Cine LTDA/ Craft



7. SAG-AFTRA 2023 Negotiations and Strike Campaign
SAG-AFTRA



8. Misheard Version
Specsavers with Golin



9. Drunk Drivers Stay For Free
Aware.org with Clockwork

10. Real Life Roomsets
IKEA with Hope&Glory



11. Australia en Danger
Conservation Volunteers Australia with Provocate



12. Romani rejection letters
Diak Romako with SEK



13. Election without fake
Committee for the Defense of Democracy with K Group, Must Be Loud



14. Asshole Activists
Tushy with Citizen Relations



15. Found in Translation: The untold story of children who give a voice to generations
U.S. Bank with Weber Shandwick and McCann Worldgroup

16. Guarded Bus Stops
Eletromidia with ALMAP / JeffreyGroup



17. Step Up for Safety
DHL Supply Chain with Fahlgren Mortine



18. KitKat Iftar Bar
KitKat with Rethink



19. The Shameless Pad
Intimus (Kotex), Kimberly-Clark with FCB Brazil

20. Aura Freedom 'For Her' Campaign
Aura Freedom with Veritas Communications and Forsman & Bodenfors 



21. Turn Your Back
Dove with Ogilvy

22. 50 Shades of Ginger
Roland DG with Fight or Flight



23. #MaketheMostImportantDate 
Roche Diagnostics with GCI Health



24. Ben Affleck *Officially* Runs on Dunkin'
Dunkin' (Inspire Brands) with MSL, Artists Equity



25. Heinz Ketch-up and Down
Kraft Heinz MEA with Current Global and FP7



26. Joaquin's First School Shooting
Change the Ref with Burson



27. Sixth Sense
ITC Limited with First Partners with Dentsu Webchutney



28. The Stage Zero Collection
Love & Nudes with Weber Shandwick Canada



29. Rewilding Mode
Husqvarna with Prime Weber Shandwick



30. #ReadyFor20mph
Welsh Government with Lynn 



31. Ring's Million Dollar Search for Extraterrestrials
Ring (Amazon) with Hunter



32. Adding Dating Apps to Discussions on Birthrate Policy 
Eureka, Inc. (product Pairs) with APCO

33. I Teach 9/11
The 9/11 Memorial & Museum with Avoq

34. 5G-Onion
Telia with Prime Weber Shandwick



35. Changing the world's mind on African innovation 
The Milken Institute and the Motsepe Family Foundation with Razor PR / M&C Saatchi Group



36. MTN x SANEF Media Relief Fund & Upskilling
MTN South Africa with Magna Carta Reputation Management Consultants



37. Adopt-a-Stray
Fresh Step with Current Global, FCB



38. Kaise Ka Cancer
Tata Trusts with Current Global



39. 7 Wonders Challenge
Travelport



40. The Food Funeral
Green Food Bank with Weber Shandwick