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The IN2SABRE Awards built upon the SABREs—an awards competition with a 20-year heritage— by introducing a host of new categories to reflect the great digital content being created in a variety of places, from content created for paid, owned and earned channels; storytelling in print, digital and video forms; social media and community management; and the use of data and analytics. Awards this year will recognize everything from animation to the creation of memes.
The 2016 North American IN2 competition, focuses on Insight + Innovation (IN2) and was judged by industry experts who come from some of the most forward-looking corporations, digital agencies, content/PR firms and beyond, bringing expertise in content creation, community management, and data and analytics.
The 2016 IN2SABREs North America will be presented at a gala dinner on February 16, 2015 in San Francisco. That dinner was the culmination of an action-packed Innovation Summit that brings together experts in data and analytics, brand storytelling and content creation at the Park Central Hotel San Francisco.
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