SABRE EMEA 2019 Finalists | Holmes Report

2019 SABRE EMEA finalists

The 2019 SABRE Awards EMEA shortlist includes around 400 campaigns, selected from among more than 600 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of industry leaders.

The winners will be announced at the awards ceremony on May 22 at Battersea Evolution in London along with the Consultancies of the Year and Best Consultancies to Work For.

Tickets and tables are available here.

Diamond SABRE Awards

Company of The Year

  • Winner: Energy for Life: A Year in Communications — Abu Dhabi National Oil Company (ADNOC)

The SABRE Award for Superior Achievement in Brand-Building

  • Find Your Beautiful — Darling Nigeria with LSF|PR
  • Introducing Jack's — Tesco with Teneo
  • Pokemon Planet — The Pokemon Company with Hope&Glory
  • The Memory Tree — Marie Curie with Hope&Glory
  • The PIPAS 2018 — Photobox with Cult.Brand and Hope&Glory

The SABRE Award for Superior Achievement in Reputation Management

  • Ambizione Italia — Microsoft Italia with Burson Cohn & Wolfe Italy
  • Better Together: The Gallery of Groups — Facebook with Hope&Glory
  • Energy for Life: A Year in Communications — Abu Dhabi National Oil Company (ADNOC)
  • Pepsodent World Oral Health Day 2018 — Pepsodent, Unilever
  • Promises made a merger go through: T-Mobile & Tele2 — T-Mobile Netherlands with Bijl PR

The SABRE Award for Superior Achievement in Research and Planning

  • #24YouHaveThePower — Pfizer Vaccines UK with Burson Cohn & Wolfe
  • Behind the Science— GSK with Porter Novelli
  • Revealing the true cost of financial crime — Refinitiv (The Financial and Risk business of Thomson Reuters is now Refinitiv) with FTI Consulting
  • The Quarter Life Crisis — LinkedIn with Hope&Glory
  • The Summer of Goosebumps — Barclaycard with Tin Man

The SABRE Award for Superior Achievement in Measurement and Evaluation

  • #Team10Cal — Hartley's 10 Can Jelly pots with Aduro Communications
  • Dream Job with EF Education First — EF Education First with Remarkable Ones, Social Leaders
  • On Track for Brand Fame — East Midlands Trains with Tin Man
  • Reinforcing a 45-year-old fundraising tradition — NRK Telethon / The Norwegian Church Mission with Trigger Oslo (with Reodor, Babusjka)
  • The Miracle Cream — Childs Farm with Smoking Gun



  • Fabric — Siemens with Atmosphere and the King James Group
  • Kosmos Innovation Center (Global and Ghana) — Kosmos Energy Ltd with Ogilvy Ghana
  • MonnBienKale — Nestlé with Blast Burson Cohn & Wolfe
  • She Will Connect — Intel with WE Communications
  • Wiko Algeria relaunch event & campaign — Wiko Algeria with TBWA DJAZ

The Balkans

  • Decathlon - Road to Malta — Decathlon Bulgaria Ltd with All Channels Communication Group
  • Facebook Amber Alert — M3 Communications Group, Inc. for Facebook Bulgaria
  • Lidl's New State of Art Green Headquarters in Bucharest — Lidl Romania with Golin Romania
  • Log Out Of Hate — Bitdefender with Tribal Worldwide Romania
  • The Marathon of Oltenia — CEZ Group in Romania with Rogalski Damaschin Public Relations

The Baltic

  • Hope County FM — Ubisoft Poland with MSL
  • Hungry for help — The Polish Red Cross with 24/7Communication and TheGoodPeople
  • ibis. Music Lives here — AccorHotels with Public Dialog, The Production
  • Mastercard with bloggers on three continents — Mastercard with Solski Communications
  • Welcome to McDonald’s Team! — McDonald's Polska with MJCC


  • Alert Online — The Netherlands Ministry of Justice and Security with Omnicom Public Relations Group The Netherlands
  • Healing the Industry for Physical Therapists — Actiegroep Fysiotherapie with DOK30 Communicatie
  • How Takeda paved the way to turn toilet access into a right for IBD patients — Takeda with LVTPR, with the support of The Fat Lady
  • Knokke-Heist – stopping the test island — Knokke-Heist with Interel Belgium
  • Wish Maps — Make-a-Wish Netherlands with Weber Shandwick


  • 5 Challenges. 5 Photographers. — Nikon with Hill+Knowlton Strategies
  • Employer Branding Campaign — SBB with Farner Consulting AG
  • NEOH – The Rebel on the Candy Shelf — Alpha Republic GmbH with Ketchum Publico GmbH
  • OWN BUSINESS GIRLS — METRO AG with Serviceplan Germany and achtung!
  • Spa flair on the Vienna underground line U1: Video communication as a social media event — Therme Wien (Vienna City Spa) with The Skills Group

Central Eastern Europe

  • 115th Harley-Davidson Anniversary Celebration Prague — Harley-Davidson Prague with KNOWLIMITS & KLASIK MOTO
  • Hidden Treasures of Hungary — Hungarian Tourism Agency with Lounge Group
  • Katona Chairity: CULTURE IS NOT SOLD OUT — Katona József Theatre with Republic Group
  • Peace Sofas — Cutting Sofas In Half To Bring People Together — PDCS with SEESAME Communication Experts
  • True colors of Slovakia — ABSOLUT Vodka with TRIAD Advertising / PR Clinic


  • Bosch Families — Bosch Home with Monet et Associés
  • Inside the future of manufacturing — KSB with Wellcom
  • LA FABRIQUE AVIVA, supporting useful and innovative entrepreneur projects — AVIVA FRANCE with ENDERBY
  • Pouack a li avan li pik a ou — Ravate Groupe (Fondation Isoop Ravate) with Blast Réunion


  • 800th anniversary of the Monasterio de Piedra tourist complex — Monasterio de Piedra with Grayling Spain
  • Assasin's Creed Origins — Ubisoft with ATREVIA
  • Future Presidents — Big Fish - Off the hook creativity
  • Samsung and Fortnite's Partnership — Samsung with Lift Consulting
  • Your bones, tomorrow and ever — Fundación Hispana de Osteoporosis with Torres y Carrera


  • Leave a Legacy— MasterCard Greece with V+O Communication, McCANN Athens
  • Only 24 hours — Pfizer with BCW Italy
  • Safe with Midori Kuma — Kaspersky Lab Italia with MY PR
  • Share a Meal — Knorr with Edelman Italy
  • The Frequency of Love — Huawei with MSL Italia

The Middle East

  • Big Bad Wolf Book Sale Dubai Communications Campaign — Ink Readable Books Dubai, a subsidiary of Big Bad Wolf Books with Action Global Communications UAE
  • Future-proofing the workplace across the Middle East — Xerox with Active DMC
  • Gateway to growth — Emirates Nuclear Energy Corporation (ENEC) with Four Communications Group
  • Tango League – Creating football influencers in the Middle East — adidas with Hill+Knowlton Strategies
  • The Sun Flame Grilled Whopper — Burger King Kuwait with Memac Ogilvy, Boomtown Productions, Senyar Innovative Media


  • 72 hours — The Norwegian Directorate for Civil Protection (DSB) with Geelmuyden Kiese
  • BUTTER The Gourmet Kiosk — Arla Svenskt Smör with Jung Relations
  • Pu:rest - a waste water beer — Carlsberg Sweden, IVL Swedish Environmental Institute & New Carnegie Brewery with BCW Stockholm
  • Some battles are worth fighting — Trygg Trafikk (Norwegian Council for Road Safety) & If with Nucleus (lead agency), Go Electra (film agency).
  • The summer Norwegians started to tæpp — Bank Axept with Kitchen and Starcom

Russia and the CIS

  • Corruption Park: Controversy as a way to disrupt indifference — European Union Anti-Corruption Initiative with Gres Todorchuk PR
  • Father Frost’s New Year Express — Lagardère Active with Pro-Vision Communications
  • Get it solved — Moscow Institute of Physics and Technology with RDI Creative
  • Talk Against Violence — UNICEF Ukraine and UNFPA Ukraine with Be–it Health & Social Impact, part of One Philosophy Group of Companies
  • The Priceless League: Establishing a new hockey tradition — Mastercard with R.I.M. PN


  • #363Kadın (#363Women) — Beşiktaş Municipality with İz İletişim
  • #YAKISIRSANA — Avon Turkey with Ogilvy Istanbul
  • Agriculture of the Future — Coca-Cola Turkey
  • Equal Dictionary — Arçelik A.Ş. with Mobi Wan
  • Volunteering for a better life! AstraZeneca Volunteering Program — AstraZeneca Turkey

United Kingdom and Ireland (Small Budget)

  • #Babydoubles — evian with Golin
  • Braggage Rights: HQ Takeover — First Choice with Mischief PR
  • Campaign to improve safety warnings on fireworks packaging — British Association of Plastic, Reconstructive and Aesthetic Surgeons with Portland
  • Face up to Prostate Cancer — Orchid with Spink

United Kingdom and Ireland (Medium Budget)

  • #BehindCarDoors — Renault with MSL
  • Fairytale In New York: A Very Kevin Christmas — British Airways with W
  • Happy Birthday Brick — LEGO Group with Mischief PR
  • Helping a Challenger Bank Take Flight — Starling Bank with Pagefield Communications
  • The Ecover Rubbish Cafe — Ecover with Red Consultancy

United Kingdom and Ireland (Large Budget)

  • Huawei P20 Series: Disrupting the status quo — Huawei with Red Consultancy
  • OMEN by HP Challenge — HP with Edelman, London (Agency)
  • There But Not There - A campaign to mark the centenary of WW1 — Remembered with Newsfeed PR
  • Use Our Loos — Domestos with Edelman, London (PR Agency)
  • Wave of Waste — Corona with 3 Monkeys Zeno

Multi-Country Programme

  • #getNZonthemap 2.0 — Tourism New Zealand with Augusto NZ / The PC Agency UK / Haebmau Agency Berlin
  • Bauhaus Dessau — Adobe with Golin
  • In it together — LinkedIn with Brands2Life
  • Old Milk — Coop with Edelman, Stockholm and Edelman, London
  • The New European Tigers — PayPal with Clue PR

Global Programme

  • Heineken Formula One – 72 Hours — Heineken with M&C Saatchi Sport & Entertainment
  • The Global Talent Crunch — Korn Ferry with Man Bites Dog
  • The Launch of Openly — Thomson Reuters Foundation with FleishmanHillard Fishburn
  • When You Drive, Never Drink — Heineken® with Edelman, London (PR Agency)
  • World Heart Day 2018 — World Heart Federation with apple tree communications

Practice areas

Marketing Communications

Business-To-Business Marketing

  • International EMMY Awards in Moscow — CTC Media with Comunica
  • Establishing Mitek as the #1 digital identity provider in Europe — Mitek with CCgroup
  • Manchester City of Firsts — Cisco and CityVerve with Harvard
  • Oceanic Awakening — Wärtsilä with Miltton
  • The Out of Home Project — Clear Channel with Prime Weber Shandwick

Consumer Marketing (Existing Product)

  • #MakeMoneyEqual — Starling Bank with Common Industry
  • A Dark Time — ADT with Unity
  • BRNO: Friendly Fire Battles — Zagorka AD / Srarobrno Brand with All Channels Communication Group
  • D.E.W. & A Brew — Tullamore D.E.W. with SpotlightPR
  • The Allergy Guide — Mylan Healthcare Norge with PR-operatørene

Consumer Marketing (New Product)

  • Aquafresh Inventors Academy — Aquafresh (GSK) with Cirkle
  • Elvie Pump on the catwalk at London Fashion Week — Elvie with Talker Tailor Trouble Maker Ltd.
  • I am Trash — Etat Libre d'Orange with Ogilvy Paris
  • Launch - Tree Top Trail Krkonoše, Czech Republic — Stezka korunami stromů Krkonoše, s.r.o. with KNOWLIMITS
  • When The GC met KK — HTC with Hope&Glory

Integrated Marketing

  • BVG x adidas - The Ticket-Shoe — Berliner Verkehrsbetriebe (BVG) with Jung von Matt AG and and achtung!
  • The Pledge — The Swedish Childhood Cancer Foundation with Narva
  • The Right Start — JOHNSON'S with Memac Ogilvy
  • We Make Noise for A Silent Disease — 1. Hellenic Association for The Study Of Liver & 2. Hellenic Liver Patients Association “Prometheus” with Phocus
  • Window To The Future — Julius Bär with Farner Consulting AG

Corporate Reputation

Institutional Image

  • Balletfestival — The Royal Danish Theatre
  • Discover the Real Germany — Deutsche Bahn AG with Ketchum Pleon GmbH
  • Europe-wide communication campaign for EU institution — ECMWF Copernicus Climate Change Service C3S, ECMWF Copernicus Atmosphere Monitoring Service CAMS with HBI and Worldcom
  • The Scientific Evidence: Climate Change — European Academies' Science Advisory Council with Molly Hurley-Depret
  • We are part of you — Coca-Cola España with LLYC

Employee Communications

  • Bring Your Child To Work Day — ISUZU East Africa with BSD Group EA Ltd
  • Driving internal engagement with fragility fractures caused by osteoporosis — UCB Pharma with Chamberlain Healthcare Public Relations, a Syneos Health™ company
  • Team Blue Bulgaria on A Vertical Run to the Moon — United Bulgarian Bank (UBB)
  • THE ADNOC WAY: Building Culture at the Abu Dhabi National Oil Company — Abu Dhabi National Oil Company (ADNOC)
  • Wintershall Evolutioneers. A grassroots movement is changing the corporate culture — Wintershall Holding GmbH with navos - Public Dialogue Consultants

Employer Branding

  • A Star is Born: ADIENT, employer of choice — ADIENT TRIM PLOIESTI with BDR Associates
  • HR and the digital. How we have found an approach for digital native metallurgists. — Nornickel with CROS and CrosDigital
  • The Ideas People — One plus one media
  • The Lockdown — ABN AMRO with NewsLab, Code d'Azur
  • The reversed job interview — Atea with Trigger Oslo

Executive Communications

  • A proven commitment to the Netherlands — Boeing with Progress Communications
  • Corporate Reputation – Executive Communications — M&N Brands with Avatar PR
  • Guy Tolhurst: Shining a light on the dark hours of entrepreneurialism — Guy Tolhurst with Munch
  • Meet Kiu! - Full CEO Dialog — BearingPoint with Klenk & Hoursch
  • Mind the municipalities’ savings — Alm Brand with Geelmuyden Kiese A/S

Capital Markets Communications

  • AXIS Capital "Tomorrow Matters Today" — AXIS Capital with AXIS Capital in-house team with Ketchum, Daggerwing, Brilliant Ink
  • Philips Annual Report 2018 — Philips
  • Port of Tallinn IPO – how 1% of the population decided to become the owner of the company — Port of Tallinn with Hamburg & Partners
  • Sage Budget Speech Campaign 2019 — Sage with Idea Engineers
  • Where There's Muck, There's Brass — Cory Riverside Energy with Headland

Engaging Society

Cause-Related Marketing

  • Always Teaching Confidence — Procter & Gamble/Always with  Graffiti PR, a partner of MMK+, Leo Burnett, Mediacom
  • Kickstarting a Conversation Nation — Time to Talk Day (Time to Change) with Mischief PR
  • Millennium Masters — Prime Sales Kft. with WEO Media
  • The Christmas advert that never was — Iceland Foods Ltd with Weber Shandwick
  • The Fear of Finding Out — AbbVie UK with freuds

Community Relations

  • 40 Years of IVF Babies: Celebrating Success, Improving Experiences — Ferring Pharmaceuticals with Chandler Chicco Agency, a Syneos Health™ company
  • Future-Proofing Healthcare: NeuroSense — Roche UK with Hanover Communications
  • Ghanaians Against Child Abuse (GACA) — UNICEF and Governement of Ghana with Ogilvy Ghana
  • One thousand dreams — Hennig-Olsen Is with Nucleus
  • The Chatty Cafe — Costa Coffee with Unity

Corporate Social Responsibility

  • BRAve — Avon with Be—it Agency
  • Findus food waste box — Findus Norway AS with JCP PR & Advertising
  • Our Money — Visa with AMI Communications Bulgaria
  • Young Volunteers — Akbank with PRCO

Public Education

  • Best Women in the World Are Under Richter's Care — Gedeon Richter, Russian Representative Office with CROS
  • Duracell: Changing the Recycling Game — Duracell with PBN Hill+Knowlton Strategies Russia
  • Healthy Steps — Nestlé Turkey with Ogilvy PR Halkla İlişkiler ve İletişim A.Ş.
  • Project Trumpmore — Melting Ice ry with SEK
  • Uncounted Since 1932 — Ukrainian Leadership Academy with Gres Todorchuk PR


Crisis Management

  • 21.000 employees embraced common vision through a restructuring plan — Sklaventis Greek Hypermarkets with V+O Communication
  • Agrokor Extraordinary Administration Crisis Communication: Reaching the Creditors’ Settlement — AGROKOR d.d. with Communications Office Colić, Laco & Partners
  • Go Bus Crisis — Go Bus
  • Keeping employees motivated through visual storytelling — Carrefour Belgium with Whyte Corporate Affairs
  • The Cape Town Water Emergency: from crisis to opportunity — South African Tourism with Weber Shandwick

Issues Management

  • “We want small shopping baskets @Lidl” the most unexpected claim in Victoria Square — Lidl Romania with Jazz Communication
  • Helping Chile defend its borders through strategic international political communications — The Chilean Government with FTI Consulting
  • Platform for Prevention — Merck Sharp & Dohme with SEESAME Communication Experts, Slovakia
  • Stop Smuggling — British American Tobacco with Daescu Bortun Olteanu (DBO)
  • We make a difference — Vårdföretagarna with Gullers Grupp

Public Affairs

  • FutureProofing Healthcare — The Sustainability Index — Roche with APCO Worldwide, FleishmanHillard Nudge Digital
  • I'm Worth It — OZ Amazonky with SEESAME Communication Experts, Slovakia
  • Lodestone and the British Poultry Council Public Affairs Campaign — British Poultry Council (BPC) with Lodestone Communications
  • Protect her wings! — MSD Romania with Rogalski Damaschin Public Relations
  • The Future of Policing in Ireland — The Commission on the Future of Policing in Ireland with Drury Porter Novelli

Media Relations

Corporate Media Relations

  • Bringing blockchain to the masses — ConsenSys with Red Lorry Yellow Lorry
  • Finn Partners for RiskIQ - Securing the lead role in Europe’s cybersecurity story — RiskIQ with Finn Partners
  • Food, restaurants and people: promoting and protecting McDonald's license to operate — McDonald's UK with Teneo, Red Consultancy, Stonehaven
  • LinkedIn: Discuss — LinkedIn with Hope&Glory
  • The Bot-God — LivePerson with adel&link Public Relations

Product Media Relations (consumer media)

  • Clever Cup — Costa Coffee with Unity - in partnership with Barclays
  • It's Like Milk, But Made For Humans — Oatly with Alfred
  • The Great British Coin Hunt — The Royal Mint with Hope&Glory
  • The Indoor Generation — VELUX with Weber Shandwick
  • The Year of Chess — World Chess with W

Product Media Relations (Trade Media)

  • AxiCom & Kantar: Turning B2B2C with Retail VR — Kantar with AxiCom
  • The 'no bike' bike launch — VanMoof with Ballou
  • Vivy la Revolution — Vivy with Hotwire Global

Digital and Social Media

Digital Campaign

  • #ShaveToRemember — Philips with Ogilvy South Africa, Nelson Mandela Foundation
  • It Won't Happen To Me — The Danish Safety Technology Authority with Holm Kommunikation A/S
  • Ode to the Future — Merck KGaA with fischerAppelt AG, Fork Unstable Media GmbH
  • Pampers says Good night, worries! — Procter & Gamble/Pampers with  Graffiti PR, a partner of MMK+, Leo Burnett, Mediacom Romania
  • The Raoul Wallenberg Algorithm — Raoul Wallenberg Academy with Gullers Grupp

Social Media/Social Networking Campaign

  • #IWILL Run to Singapore with Under Armour — Under Armour Russia with Grayling Russia
  • Alex Finds her Mr Rice — Pot Noodle & Pot Rice with W
  • Everything but the Game - Creating an influencer from scratch — Unibet with BCW Stockholm
  • Explains a lot — Burger King with Coolr
  • Muesli Election 2018 — Tiger Brands - Jungle with Ogilvy South Africa

Influencer Marketing

  • #GetTheInsideOut — Lloyds with Unity
  • Blackout Track — ASICS with Edelman, London (PR Agency) and Unit9 (Production)
  • Life-changing Laundry — Day2 (Unilever) with Tin Man
  • Mobile Couture — Samsung with FleishmanHillard Fishburn
  • No Nudes For You — The Norwegian Directorate for Children, Youth and Family Affairs (Bufdir) with Geelmuyden Kiese

Branded Journalism

  • Sony Alpha Universe — Sony Alpha with Hope&Glory
  • Story of a Home — with MSL The Practice
  • Zippo x Ben Eine: An Unconventional Canvas — Zippo with DeVries Global

Word of Mouth

  • SheisWe — European Development Days with Phrenos
  • Smithwick’s 10° West — Smithwick's with Wilson Hartnell
  • The People's Seat — United Nations with BCW (Burson Cohn & Wolfe), Grey
  • The smallest McDonald’s in the world — McDonald's with Hill+Knowlton Strategies
  • Twinkle Twinkle Little Heart — Tiny Tickers with Golin


Guerrilla Marketing

  • BookForum. Reinvention — NGO Publishers’ Forum with PlusOne
  • Coca-Cola World Cup Campaign (Ghana & Nigeria) — Coca-Cola West Africa Business Unit with Ogilvy Ghana
  • Creating ‘BOOT-ANKHAMUN’ — adidas with Hill+Knowlton Strategies
  • Kicking Off The World Cup With Betstars: Rasputin Rebooted— BetStars with Grayling UK
  • Waistcoat's Coming Home — Huawei with Mischief PR

Publicity Stunt

  • AI Powered Rubik’s Cube — Huawei with Frank
  • Balldogs — Champions Tennis with Hope&Glory
  • Big Bell — Taco Bell with Edelman, London (PR Agency) and Unit9 (Production)
  • Dutch Masterjuices — Philips with FleishmanHillard Dublin
  • What the Jeff? NOW TV's real summer blockbuster — NOW TV with Fever

Special Event

  • Forza Horizon 4 at Goodwood — Xbox with Edelman, London and Assembly, London
  • MSunderstood Café — Roche Products (Ireland) Ltd with FleishmanHillard Dublin
  • The Beer Boat — Carlsberg Sweden with BCW Stockholm
  • The Greyest Day of The Year — Hartwall Original Long Drink with Miltton, Bob the Robot, Dagmar, Lataamo
  • Theatre in the Clouds — Revels in Hand with Munch


  • Home Swede Home — Svenska Spel and The Swedish FA with Jung Relations
  • Light Up the FIFA World Cup — Brand BUD (AB InBev Efes) with PromoAge
  • OBOS 24 — OBOS with JCP PR & Advertising, JCP Event, Ekko Agency, Atomic Soul
  • Share the Drama, Share the Trophy - UCL Trophy Tour 2018 presented by Heineken® — Heineken Global with Edelman, London (PR Agency) and (Production)
  • Stop spectating - The match against bullying — Swedbank/Friends with Prime Weber Shandwick, Social Club, Brand Union, Scream

Trade Show

  • #MOMENTOSDANONE — DANONE with Marco de Comunicacion
  • AxiCom & HMD Global: When Smartphones Go Bananas — HMD Global with AxiCom
  • Bucharest Gaming Week — Daescu Bortun Olteanu with Daescu Bortun Olteanu
  • Let the cars speak — INFINITI Middle East with Four Communications Group
  • World Water Forum — World Water Council with Marco de Comunicacion

Specialist Audience

Marketing to Men

  • #GoScalpBrave — Head & Shoulders with Ketchum
  • Feel More: Tackling the Taboos around Masturbation & Masculinity — TENGA with BCW (Burson Cohn & Wolfe)
  • Mega parents — The Norwegian Family Council with Trigger Oslo ( together with Animasjonsdepartementet)
  • Tackle TD — Bayer with Virgo Health
  • UFC Fight Night — Ultimate Fighting Championship with Ketchum Moscow

Marketing to Women

  • Beyond stories about women — Campofrío with LLYC
  • Bizim Mutfak Legume Soup Launch — Ajinomoto Turkey with Zarakol İletişim Hizmetleri
  • Fairer Tales — HSBC UK with Weber Shandwick
  • Marché Macan - the finer things in life — Pon - Porsch distributor with Progress Communications
  • We Are Female Fans — Carabao with W

Marketing to Youth

  • Because We Share — Pfizer with Emanate
  • Breaking the internet with adidas and a GOAT — adidas with Hill+Knowlton Strategies
  • Dear Condom — RFSU AB (the Swedish Association for Sexuality Education) with House of Radon
  • Ege Perla Ambassadors — Ege Perla with Kampus Works (event), Prodigy (social media)
  • The summer we started to "tæpp" the card — BankAxept with MSL Group Norway

Multicultural Marketing

  • Don't be an average Joe, be a Gay Joe — Hartwall with Miltton
  • More Than a Game: The Football Match with Heart — Kanu Heart Foundation and Masters Football with Ready10
  • The Proud Experience — Visit Oslo/Innovation Norway with Trigger Oslo

Industry sectors

Consumer Goods


  • Back to Tape — Porsche AG with FAKTOR 3 AG
  • BMW Opera without Borders — BMW Group Russia with Ketchum Moscow
  • Electric Explorer African Challenge 2018 — Nissan
  • Ford Expedition Instagram Live Drive —  Ford Middle East with ASDA’A BCW
  • WheelSwap — Ford with A WPP blended team

Fashion & Beauty

  • #IWILLNOTBEDELETED by Rimmel London — Coty with Frank
  • Beauty Club — Avon with Über Digital advertising agency
  • Broken Windows — Harvey Nichols with Fanclub PR & TBWA London
  • Shaping a Sustainable Digital Future — Prada Group with Omnicom Public Relations Group
  • The OTTER SHOES — Otter Distribution with The Good Company, Digital Friday

Food & Beverage

  • #LOVEisLOVE — Coca-Cola with BCW Italy
  • Launch of the new bread category and new product “Laba aviža” — JSC Vilniaus duona with Fabula Hill+Knowlton Strategies
  • Red Stripe To The Rescue — Red Stripe with Braya
  • The Honest House (Honest, the ecological portfolio of beverages from TCCC) — Coca-Cola Iberia with Evercom Comunicación y Estrategia Digital
  • The Taste of Summer — Mutti with Prat PR Porter Novelli

Home & Furniture

  • #ModoCasaOn — Conforama with Marco de Comunicación
  • #PlacesthatMatter — Whirlpool EMEA with APCO Worldwide Peliti Associati
  • Equality Works Better — IKEA Romania with MSL The Practice
  • Espresso Way — De'Longhi with Golin
  • Whirlpool EMEA Community Day — Whirlpool EMEA with APCO Worldwide

Consumer Products

  • #Time2spray - Influencer Event — J. Wagner GmbH with ad publica Public Relations
  • 45 Days to Stop the Latte Levy — Frugalpac with APCO Worldwide
  • Cyber-Crime: a campaign that didn't add up — HSBC UK with Weber Shandwick
  • Driving The Sunday Times’ subscriptions with The Rich List 2018 — News UK with MWWPR
  • LEGO Technic: Bugatti Chiron Launch — LEGO Group with Mischief PR

Consumer Services


  • #LOVEMUSIC — UK Music with The Playbook
  • Connecting a Global community — Fremantle with Coolr
  • Matilda Comes Up Trumps — Roald Dahl Story Company with Tin Man
  • NOW TV x NETFLIX - Let's Stick Together — NOW TV with Fever

Financial Services

  • A Ball Can Start a Legacy — Mastercard with Be—it Agency
  • It Is Time to Put Responsibility into the Light! — Raiffeisen Bank Romania with Rogalski Damaschin Public Relations
  • Say the policy — with NOESIS
  • Square: Digital Towns — Square with Harvard
  • The Pioneers — HSBC with Hill+Knowlton Strategies

Food Service

  • Explains a lot — Burger King with Coolr
  • Replate Waste — Pizza Hut Romania with Golin Romania & MullenLowe
  • SOCIAL ME — KFC Romania with Golin Romania & McCann Romania
  • Stronger brand image through transparent issues management — Subway Franchisee Advertising Fund Trust B.V. with Ahjo Communications
  • The Quality Muster– McDonald’s own farmers’ markets — McDonald's Hungary with Noguchi Porter Novelli


  • Bike-on-the-Roof PR Stunt is 1st Glass — Trinity Leeds with Umpf
  • Famous hot dogs from Statoil… scratch that, from Circle K — Circle K Polska with Grayling Poland
  • Made Up Leeds — LeedsBID with SLB PR & Umpf
  • The 2 Million Department. A 24 hours Facebook Live Celebration — Lidl Romania with Jazz Communications, Golin PR
  • TOG-ether — IKEA with Hope&Glory

Travel & Tourism

  • Braggage Rights: HQ Takeover — First Choice with Mischief PR
  • Generation Travels — Norwegian Airlines with Trigger and Storylounge
  • On Track for Brand Fame — East Midlands Trains with Tin Man
  • Say Halloumi to Cyprus: The Stuff Dreams are Made Of — The Cyprus Tourism Organisation with Rooster PR
  • The Commuter Challenge — NSB with Geelmuyden Kiese


Energy & Natural Resources

  • CEZenification – 100 Days of Wellbeing — CEZ Group in Romania with S.C. “Rogalski Damaschin Public Relations” S.R.L
  • Engineering Real-Life Heroes — Shell with Edelman, London (PR Agency) and Littte Dot Studios (Production)
  • Returning Water To Czech Hands — SVS (North Bohemia Water Company) with Ewing PR
  • The Making of a Cleaner, Greener, Smarter Britain — Smart Energy GB with Hill+Knowlton Strategies
  • Water Symphony — Apa Nova Bucharest, a Veolia Company with Porter Novelli Romania

Chemicals & Industrials

  • Calliope Geraniums Bloom into Europe — Syngenta with G&S Business Communications
  • Givaudan 250 Odyssey — Givaudan with Lansons & Salz & Water
  • Let Lands Cultivated, Let Traditions Continue — The OYAK Mining Metallurgy Group with İz İletişim
  • The copper heart of Bulgaria – 60 years later, we made it all together — Aurubis Bulgaria with Chapter 4 Bulgaria
  • Youth Ag Summit: Planting the Path for a Zero Hunger Movement — Bayer with Weber Shandwick

Professional Service Firms

  • #HearItFromMe — Linkedin with Edelman, Middle East (PR Agency)
  • 25 Years Young — Lowe Group Romania (One Big Band) With Golin Romania & MullenLowe Romania
  • Add Gaming Experience to your CV — Manpower with Geelmuyden Kiese
  • Launch podcast Verwondering (Amazement) — Momkai with Coebergh Communicatie & PR
  • Say Yes — M3 Communications Group, Inc. for Danone Bulgaria

Real Estate & Construction

  • CTP Art Wall — CTP Invest with Bison & Rose
  • Employee Engagement Campaign — Rockwool Group with Hansen & Ersbøll Agenda
  • Healthy returns — Jones Lang Lasalle (JLL) with Four Communications Group
  • Warsaw Spire & Plac Europejski. Created for everyone — Ghelamco Poland with Partner of Promotion

Transportation & Logistics

  • Aeroflot’s Sulimov Dogs as Special Children’s Guardian Angels — Aeroflot Airlines with FleishmanHillard Vanguard and Orta Communications
  • Are You A Free-Rider? — Prague City Hall, Ropid, (Prague Integrated Transport Organizer), DPP (The Prague Transport Company) with Ewing PR
  • M-11: A road to a new experience — Avtodor Russian Highways State Company with R.I.M. PN
  • The future of travel in growing cities — Cubic Transportation Systems with 3 Monkeys Zeno
  • Vision URBANETIC World Premiere — Daimler AG with Oliver Schrott Kommunikation


Consumer Electronics

  • 20th Siemens Turkey Opera Contest — Siemens Turkey with İz İletişim
  • AxiCom & HMD Global: Accessible Luxury Combats Phone Fatigue — HMD Global with AxiCom
  • Breaking the Female Orgasm Taboo — Womanizer with JIN
  • Film studio in your pocket — LG Hungary with Noguchi Porter Novelli
  • HP Sprocket - #reinventmemories — HP with Edelman

Technology: Hardware

  • An Editorial Approach to Content Marketing — Axis Communications with The Hoffman Agency
  • Clarity Drives Multi-Market Media Attention for Innovative Holographic Technology — HYPERVSN with Clarity
  • End Battery Strife: Recharge Your Mates — Huawei with Mischief PR
  • Smart Homes, Real Stories — D-Link with Kaizo PR
  • The Future of Print — Ricoh with Harvard

Technology: Software & Services

  • Highly Cited Researchers 2018 — Web of Science Group, a Clarivate Analytics Company
  • P@ssWord - Microsoft's first escape room in Poland — d*fusion communication for Microsoft Poland
  • The Interview — LinkedIn with BMB
  • The New Golden Quarter: how LEWIS and Aptos showed that UK shopping behaviours are shifting — Aptos with LEWIS
  • Your City, Your Playground — Whim with Growth Inc. together with Friendship


  • #Goldilocks: A Fairytale for the Digital Age — Vodafone UK with Mischief PR
  • Senior Gamer Club — Hungarian Telekom with Uniomedia
  • Tango in Silence and Dark — Turkcell with IZ Communication
  • Without us — Telenor Inpli with Nucleus
  • Women Developers of the Future — Turkcell with Iz Communication

Web-Based Business

  • Big Narstie: From Rapper to Reporter — 888sport with The Playbook
  • Cards With Heart — Moonpig with Brands2Life
  • Facebook Ahoy! — Facebook with 24/7Communication
  • From TOP — with NOESIS
  • THE unFORGOTTEN GOAL — eBay Corporate Services GmbH with Jung von Matt AG and achtung!


Animal Care

  • Pupaid - making Lucy's Law a reality — Pupaid with Newington Communications
  • Reservoir Dogs — with Hope&Glory
  • Stop breaking cats – get them to vets — Royal Canin with Grayling
  • Take a Closer Look: FRONTLINE® Plus — Boehringer Ingelheim with 3 Monkeys Zeno

Consumer Health

  • Always Fights to #EndPeriodPoverty — P&G with MSL UK at PG One
  • Avent - The Science of Caring — Philips with Graffiti PR
  • Monuments came to life to save the lives. Stroke Disease Awareness Campaign — Ukrainian Stroke Association with Be—it Health & Social Impact
  • Seeding change to improve pain self-care — RB with Havas SO
  • Sneezing citylight - Flu campaign — Sanofi Pasteur with Uniomedia

Healthcare Providers

  • Birthual Reality — Gjensidige Insurance with FLB Europa
  • Genetic Links to Anxiety and Depression (GLAD) study — King's College London with Four Communications Group
  • New Phase of Cigna — Cigna with APCO Worldwide
  • Superhope — Great Ormond Street Hospital with Hill+Knowlton Strategies
  • Tomorrow's Technology — MedLife with MSL

Medical Technology

  • Live Your Best Life With Type 1 — Dexcom with Allison+Partners
  • Revolutionising Surgery for Good — CMR Surgical with Hanover Communications

Pharmaceutical: RX

  • Bleeding Obvious: Battling Misconceptions of Living with Haemophilia — Roche/Chugai with Hanover Communications, LADbible
  • Put lung cancer against the ropes (Pon al cáncer de pulmón contra las cuerdas) — Bristol-Myers Squibb with Burson Cohn & Wolfe (BCW) / McCann
  • Scratch Beneath the Surface — Sanofi with Chamberlain Healthcare Public Relations, a Syneos Health™ company
  • Taking Cancer on Through Flavour — Boehringer Ingelheim with Ogilvy Healthworld
  • WTF is HPV? — Merck Sharp & Dohme with SEESAME Communication Experts, Slovakia



  • Building a bridge between business and the community — Urban Partners with Pagefield
  • Cut the £2 Stake Now — Interel
  • Endless Ocean — Friends of Glass for FEVE, the European Container Glass Federation with Weber Shandwick Brussels
  • The Gender Salary Experiment — TERRE DES FEMMES with Jung von Matt AG and achtung!
  • Work Does not Discriminate — Confederation of Finnish Industries (EK) with Miltton

Educational and Cultural Institutions

  • Apps For Good: Young people are improving our future — CDI with Corpcom
  • Contemporary Istanbul Art Fair 2018 — Contemporary Istanbul with Ogilvy PR Halkla İlişkiler ve İletişim A.Ş.
  • Hive Helsinki Launch — Hive Helsinki with Miltton
  • Songs that changed the world — The Nobel Peace Centre with JCP PR & Advertising
  • The Sound of Engineering — The Institution of Engineering and Technology with Tin Man

Government Agencies

  • A Dictionary of Finance: A podcast by the European Investment Bank — European Investment Bank
  • Financial Literacy for Everyone — Ministry of Finance of the Russian Federation with SPN Communications
  • P4G Activation - Your Sustainable Life — The Ministry of Foreign Affairs with Hansen & Ersbøll Agenda
  • Pikpraat van Straat / 'Dicktalk' of the Street — Gemeente Rotterdam with Bijl PR & Vuurrood
  • RAF100 – Celebrating the 100th anniversary of the Royal Air Force — Royal Air Force with Engine Group

Not-For-Profit Organizations

  • Capitan Acciaio — Consortium RICREA with Black & White Comunicazione
  • Latvian Flag — Latvian Flag society with Repute
  • Reaching out to Refugees — UNHCR with ASDA’A BCW
  • Slovakia´s Teacher of The Year — NGO Zivica with SKPR STRATEGIES
  • The Opera No One Heard — NGO Vidchui with Gres Todorchuk PR