SABRE EMEA 2020 Finalists | Holmes Report

2020 SABRE EMEA finalists

The 2020 SABRE Awards EMEA shortlist includes around 400 campaigns, selected from among more than 600 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of industry leaders.

The 2020 EMEA SABREs were originally scheduled to be presented at our annual awards dinner in Paris on May 28. That event has been canceled due the coronavirus pandemic, and PRovoke Media is exploring various alternatives, including a virtual awards presentation. An announcement will be made shortly.

Diamond SABRE Awards

Diamond Sabre Awards

The SABRE Award for Superior Achievement in Brand-Building

  • A Dream Job — Koala Rest with Corpcom
  • Clever Cup — Costa with Unity
  • More than Afrobeats! — Universal Music Group Nigeria with Brands we Love Agency
  • The E.V.A. Initiative — Volvo Cars with Forsman & Bodenfors, Gothenburg
  • Tomorrow Unlocked — Kaspersky with sugarandspice communications GmbH (

The SABRE Award for Superior Achievement in Reputation Management

  • Global Equal-Salary Certification: Elevating the Debate on Gender Equality and Equal Pay — Philip Morris International with
  • Looking for love with UK media — Plenty of Fish with Tin Man
  • Oil & Gas 4.0 – Strengthening ADNOC’s Corporate Reputation as the National Oil Company of the Future — The Abu Dhabi National Oil Company (ADNOC) with ASDA'A BCW
  • Opportunity2030 — Standard Chartered with Man Bites Dog
  • The return of hmv — hmv with Hope&Glory

The SABRE Award for Superior Achievement in Research and Planning

  • A data driven approach to media targeting – development of key media list and measurement programme — Commetric and a Pharma client with Commetric
  • CTRL Cancer: Tackling Cancer Care Inequalities in Central & Eastern Europe — Pfizer Biopharmaceuticals Group/Oncology with Porter Novelli
  • National Index of Anxieties. New Tool for Public Opinion & Sentiment Monitoring — CROS
  • Navigator 2019 — HSBC with FTI Consulting, Grey, PHD, Editions, Kantar, Hogarth and Creative Conduct
  • Stop the Mocktail Madness — Britvic/J2O Spritz with Tin Man

The SABRE Award for Superior Achievement in Measurement and Evaluation

  • #ThisIsParenthood — WaterWipes with Golin
  • Climbing the Summit — Decathlon with PR Agency One
  • ComVix – a media analytics platform for real-time measurement and management of corporate reputation — Commetric with Commetric
  • Life on Mars — The Institution of Engineering and Technology with Tin Man
  • Only On Airbnb ... The Spice Bus — Airbnb with Hope&Glory



  • #BiogenJourney: The world's first unfluencer campaign—Biogen with Retroactive

  • #ClearThe Stigma—Jet with Joe Public United
  • #SheaOnTheBeach — SheaMoisture with Redrick PR, Coker Creative
  • Republic of Sexual Abuse for People Against Women Abuse — POWA with Black River FC and Avatar PR
  • Shield - Sbonis’IDiski—Unilever South Africa-Shield with Edelman

The Balkans

  • “Kasper, Sky and the Green Bear”: Keeping Serbian Kids Safe Online - Awareness Raising Campaign — Kaspersky with Grayling
  • Happy Ending Stories — Apa Nova (Bucharest, Romania) with Porter Novelli Public Relations
  • Internet's Residency Exam — Reteaua de sanatate REGINA MARIA with McCann Worldgroup Romania, McCann PR
  • Money Bistro — Raiffeisen Bank with Rogalski Damaschin Public Relations
  • The National day of personal alcohol consumption testing —Aliat & Heinekenwith Conan PR

The Baltic

  • CUPRA #createthepath — CUPRA (Poland) with Walk PR, Warsaw Creatives, Walk with David
  • Death Stranding weather forecast — Sony Interactive Entertainment Poland with MSL Poland
  • European Parliament election 2019 campaign 'Don't Be a Couch Potato' — European Parliament Liaison Office in Lithuania with Fabula Hill+Knowlton Strategies
  • Let the Freedom Bloom: 30 years of the Baltic Way — LRT with New Agency
  • Little Rescuers — Volkswagen Group Poland with Public Dialog and El Padre


  • #letsgodigital - An innovative take on stakeholder outreach — Pfizer Belgium with Whyte Corporate Affairs
  • #talktostrangers — Stayokay with LEWIS
  • Doubling chances of survival with more AED’s (defibrillators) after cardiac arrest — Dutch Heart Foundation with Bijl PR
  • Knoop in je oortjes — VeiligheidNL with Het PR Bureau
  • Shore Sojourners — The Rijnland District Water Control Board with Omnicom PR Group Nederland


  • Initiative Rosi — We are Looking for 40,000 Real Men — Charité with APCO Worldwide
  • Made VisibleFall/Winter Collection 2020 — Fonds für Verkehrssicherheit (FVS) & Touring Club Schweiz (TCS) with Farner Consulting AG
  • Mein Kampf – against the right-wing in the German elections — Gesicht Zeigen! An association encouraging people to stand against the right-wing in Germany with Ogilvy Germany
  • Spoiler Whopper® — Burger King Deutschland GmbH with Emanate GmbH (PR), Grabarz & Partner Werbeagentur GmbH (Creative), setup GmbH (Digital), Vizeum Deutschland GmbH (Media)
  • Voice First Barometer — Farner Consulting AG & University of Lucerne with Farner Consulting AG

Central Eastern Europe

  • Distractions Kill — The Czech Insurance Association with BeefBrothers & Ewing Public Relations

  • Heineken and Responsible Drinking presents: Fully loaded — Heineken Hungária Zrt. with Uniomedia Communicaitons
  • Hits are born here — Litovel brewery with ADison
  • The Cost of Bad Mental Health — Janssen Slovakia with Seesame
  • Within the pale — Divé maky NGO with SKPR Strategies Respect APP Goodeas, Slovakia


  • Free, like the Parisians — car2go with LEWIS
  • Great Citizen Forum — Coca-Cola France with Interel France
  • Healthynomie — Passion Céréales (Professional organization of cereals) with BCW (Burson Cohn & Wolfe)
  • Queendom - Instagram Launch — Queendom with Heaven
  • Striking for good — SodaStream with Maarc


  • #TaxDown — TaxDown with Marco
  • Elevate Mission — Schindler with LLYC
  • En la piel de Lucas — Novartis with apple tree communications
  • Facebook Community Lisbon Guide — Facebook with Corpcom
  • Pafi The Youtuber — Os Mosqueteiros with Lift Consulting


  • A successful public affairs plan to “rescue” the Coca-Cola Athens collectible bottle — Coca-Cola
  • Back For Good — Heineken Ichnusa with INC Istituto Nazionale per la Comunicazione
  • Io Non Sclero – Stories of projects and dreams that don’t stop because of Multiple Sclerosis — Biogen Italia with Edelman Italy
  • Put It On Our Head — UNHCR with INC Istituto Nazionale per la Comunicazione
  • Water for the City” – A local initiative with national impact — Coca-Cola

The Middle East

  • AlUla: Opening up a region to the world — Royal Commission for AlUla with Edelman, Middle East
  • CN Buddy Network — WarnerMedia with BPG Orange
  • Infinity's Jordan QXploration SUV Experience — InfinityMotor Company with imre
  • Merchant-ising the Digital Dream! — Visa with ASDA’A BCW
  • The Unluckiest Traveller: #rsatravelphotofails — RSA with Edelman, Middle East


  • 30/30-Foundation — Unibet with BCW
  • No Country For Canyons — Neste with Kurio
  • PS vi har MS — Merck with BCW
  • The Museum of Fossil Fuels — Vattenfall with 500 Stockholm
  • Zero Island – A real-life experiment in climate neutrality — Neste with TBWA \Helsinki, Miltton Sweden, Vizeum Sweden, Lidö Värdshus

Russia and the CIS

  • #MoreThanJustPink — TLC (Media Alliance) with Win2Win Communications
  • Avito: Digital mirror of Russia — Avito with PRP Group
  • Make It Kenya: Hakuna Matata in Every Russian Teacup — Agriculture & Food Authority – Tea Directorate of Kenya with Grayling
  • M-Word — UNICEF Ukraine with Beit Health & Social Impact
  • Survivors. Graphic Novels based on Gulag Former Prisoners' True Stories — The Gulag History Museum with BBDO Moscow, CROS, CrosDigital, Mint


  • Bonding For Life — Molfix with SUCSR
  • TurkStream Offshore Gas Pipeline — South Stream Transport B.V. with SPN Communications
  • Hey Youth! Take Action! — AstraZeneca Turkey
  • Magnum Ruby Launch — Unilever - Magnum with Golin Istanbul
  • Nesquik — Nestle with Ogilvy Istanbul

United Kingdom and Ireland (Small Budget)

  • Check Your Tackle — Bupa with Third City
  • Engaging a cult-like following on social — Strongbow with Coolr
  • Follow My Lead — Roy Castle Lung Cancer Charity with Virgo Health
  • Missing Cats - #SaveArchie A Roaring Success — National Geographic Society with Tin Man
  • When words aren’t enough - The Silent Thank You — Anthony Nolan with Tin Man

United Kingdom and Ireland (Mid-Budget)

  • Camden Town: Poured with a Purpose — Camden Town Brewery with W
  • Getting Some? Get Tested — Hologic with 3 Monkeys Zeno
  • Guinness Post Cards — Guinness Ireland with Ogilvy Dublin, Ireland
  • Not Every Disability is Visible — Janssen-Cilag Ltd and Crohn’s & Colitis UK with Evoke KYNE
  • The Glenlivet Capsule Collection — The Glenlivet with Pangolin

United Kingdom and Ireland (Large Budget)

  • Fairy #ToMyBaby — P&G - Fairy Non Bio with Ketchum UK
  • Is Big Mac with bacon still a Big Mac? — McDonald's UK with Red Consultancy
  • The Missing Piece — Smart Energy GB with Hill+Knowlton Strategies
  • The Sol Bar — Heineken with Edelman, UK
  • The Unstereotype Experiment — Unilever with Edelman, UK

Multi-Country Programme

  • A Night At... The Louvre — Airbnb with Amplify
  • Checkouts of Thanks — Friends of Glass for FEVE - the European Container Glass Federation with Weber Shandwick Brussels
  • MS Beyond Words — Biogen with GCI Health
  • This is a #ClimateCrisis — Copernicus Climate Change Service (C3S) with HBI PR and Worldcom Public Relations Group
  • “This Time, I’m Voting with Lime” — Lime with FTI Consulting EU

Global Programme

  • Breaking Depression - we are never beyond repair — Janssen EMEA with Publicis Health
  • Patient Week: Changing Perspectives and Patient Centricity at AstraZeneca — AstraZeneca with Evoke Kyne
  • Sounds of Home — HSBC with Edelman, UK
  • Turning the internet purple — Follicular Lymphoma Foundation with Coolr
  • Zero Exclusion — Neste & Mantsinen with Kurio (with MKTG, Hasan Comms, Honey Partnership)

Practice Areas

Marketing Communications

Business-To-Business Marketing

  • Launching Onn:time - a digital customer magazine — Onninen with Nucleus
  • Mistrust in the Numbers — BlackLine with Kaizo
  • Patient Pathwaysa — AstraZeneca Global with Edelman, Germany
  • The World's First AI Whisky — Microsoft EMEA with Current Global
  • Tudder: Tinder for Cows — Hectare Agritech with Octopus Group

Consumer Marketing (Existing Product)

  • #TrueToPleasure — Magnum with Golin
  • Dreher 165 – An anniversary of Hungary’s beer heritage — Dreher Breweries with Noguchi Porter Novelli
  • Internet's Residency Exam — Reteaua de sanatate Regina Maria with McCann Worldgroup Romania, McCann PR
  • The Recycled Logo — Deep RiverRock with Edelman, Ireland
  • The Used-car Evangelist — Kvdbil with Spotlight

Consumer Marketing (New Product)

  • Biscocrema Product Launch —Barilla Pan Di Stelle with INC Istituto Nazionale per la Comunicazione
  • Creating a huge moment for the Middle East — MDL Beast with Coolr
  • Fight Fire with Fire — Zippo with DeVries Global
  • Pillow Fight Club — Premier Inn with Golin
  • Purina One's CatFluencer Academy — Nestle Bulgaria

Integrated Marketing

  • Be Ready, Whenever You’re Ready — Gedeon Richter with Biosector 2, a Syneos Health® Company
  • Darkness is coming — Trygg Trafikk with Nucleus
  • Data Literacy Project — Qlik with Brands2Life
  • Polmo & Nite - Pneumonia Awareness Campaign — Pfizer with BCW Italy
  • The Masked Singer - Bulgaria — NOVA Broadcasting Group with Intelday Solutions

Corporate Reputation

Institutional Image

  • 30 Years of Possible — Cisco with Hill+Knowlton Strategies
  • A Unique Bond — Boehringer Ingelheim with Burson Cohn & Wolfe
  • Drummed up for the World Food Programme — Mastercard with Omnicom Public Relations Group
  • Nature-Based Solutions — Shell with Edelman, Amsterdam
  • The Store of Modern Childhood — The Children's Society with W

Employee Communications

  • Beyond Your Wildest Dreams — Kernel with Mainstream
  • Compensation 4.0 — PwC Switzerland with Farner Consulting AG
  • Drumbeat — HSBC Commercial Banking (CMB) with WE Communications
  • La Tribu - Gamm Vert (The tribe) — Gamm Vert with Beeshake
  • We Are Lidl App - Everything you need to know about Lidl — Lidl Romania with GMP Group

Employer Branding

  • Choose a job at home — Lidl Romania with GMP Group
  • Fountain of Goodness — Nornickel with Orta Communications
  • Girls Can Be Engineers Too — Jaguar Land Rover for International Women in Engineering Day with W
  • That's strong. My job in nursing and care. — Salzburg State with ikp Salzburg
  • Turning true heroes into movie heroes — University Hospital of Freiburg with Ketchum Pleon

Executive Communications

  • Executive Communications — Abu Dhabi National Oil Company
  • Opportunity2030 — Standard Chartered with Man Bites Dog
  • PR-Salzburg Summit — Salzburg Summit with Schütze. Positionierung
  • The reputation Unbabel tower — Unbabel with Corpcom
  • UNO#33 Magazine: The impact of exponential technologies on communication — LLYC

Capital Markets Communications

  • ADNOC: A value creation Journey — Abu Dhabi National Oil Company (ADNOC) with Teneo
  • Annual Report 2018 – Indukern Group — Indukern with Ulled Barcelona
  • Poste Italiane Capital Markets Day — Poste Italiane with Bladonmore
  • Taking the Right Stance in the Age of Populism and Legal Instability — Franklin Templeton Investment Management Ltd /Fondul Proprietatea with Golin Bucharest
  • Upsetting the odds: La Francaise des Jeux’s recording-breaking IPO — La Française des Jeux with Citigate Dewe Rogerson & Grayling

Engaging Society

Cause-Related Marketing

  • At the Limit — FIFPro with BCW Brussels
  • Generation M Charity — MTS with SPN Communications
  • Project Kamilka— Kofola ČeskoSlovensko with 1st Class Agency
  • Supercharging Formula E's success — ABB FIA Formula E with Franses
  • The E.V.A. Initiative — Volvo Cars with Forsman & Bodenfors, Gothenburg

Community Relations

  • Altamira caves ‘virtually’ closer to us than ever thanks to Facebook and Instagram. — Facebook and Instagram with Archetype Agency
  • Get Fit Abu Dhabi — Department of Community Development with BUZ Management and Marketing Consulting
  • Highly Cited Researchers 2019 — Clarivate Analytics
  • The Inaugural Visit of Pope Francis to UAE — UAE Ministry of Tolerance with markettiers, working alongside APCO Worldwide
  • The Patients Parliament — Novartis with Narva

Corporate Social Responsibility

  • DO: Black — Doconomy with Hill+Knowlton Strategies RBK Communication Making Waves
  • El Sentido del Cacao — BBVA with LLYC
  • Nespresso RE:CYCLE — Nespresso with Weber Shandwick
  • Separate with us — The Coca-Cola System in Russia with R.I.M. Communications Agency
  • The True Colors Friendship Project — Björklöven with Punkt PR

Public Education

  • 2019 Be Active: European Week of Sport — European Commission Directorate-General for Education, Youth Sport and Culture with BCW Brussels
  • Do The Belt Check — Trygg Trafikk (Norwegian Council for Road Safety) & If with Nucleus
  • Lag din egen lunsjreklame/Make Your Own Lunch Commercial — The Norwegian Public Interest Organizations for Farmers with JCP PRAD
  • Project Theo—Cabinet Bouzar Expertises with Jin
  • The Invisibles — Experian with Weber Shandwick


Crisis Management

  • A not so bad year for Huawei — Huawei with BCW Spain
  • Grocery Tax— Slovak Alliance of Modern Trade with 1st Class Agency / Respect APP
  • New Year Billion: How PR Can Help Generate a Miracle — Stoloto, the largest distributor of state lotteries in Russia with CROS
  • Surviving international cyber attack — Mobimus with Netprofile, Lexia
  • The Angry Mob — Lidl Romania with Golin Romania

Issues Management

  • Give Veba A Chance — Veba with Ewing Public Relations
  • How to reverse the reputational damage jeopardizing the €13-billion Spanish Dairy Industry — Federación Nacional de Industrias Lácteas (FeNIL) with ATREVIA
  • Igniting a Change in a Difficult Landscape: Roche’s Commitment to the Neuroscience Committee — Roche with Hanover
  • Imagine there is no overtourism — Sovereign Military Order of Malta - Czech Grandpriory
  • Cleaning up the UK takeaway industry — Just Eat with Headland Consultancy

Public Affairs

  • How to become the leading voice of the battle that can ruin your business? And WIN! — Clever with Daescu Bortun Olteanu
  • Nobody Left Outside (NLO) — MSD with Interel Consultancy
  • NRDC: ‘Our Forests Aren’t Fuel' — NRDC with Finn Partners
  • Oceana: setting the agenda — Oceana with PR-operatørene
  • The Unexpendable Nine — 9 Different Healthcare Organizations with Ewing Public Relations

Media Relations

Corporate Media Relations

  • Carta del Mulino — Barilla Mulino Bianco with INC Istituto Nazionale per la Comunicazione
  • Interventions — Ford with Hill+Knowlton Strategies
  • Ogilvy UK and Intuit QuickBooks: “Making Tax Easy” — Intuit QuickBooks with Ogilvy
  • The Russian Seasons: Re-inventing Russia for the World — The Russian Seasons with TeamOne
  • Tudder: Tinder for Cows — Hectare Agritech with Octopus Group

Product Media Relations (consumer media)

  • ‘Defrosting a Mammoth’ — Birds Eye (Nomad Foods) with Cirkle
  • A Decade of Excellence - Samsung Galaxy S: Industry-defining technology — Samsung with Ketchum UK
  • Bosch Families — Group BOSCH
  • Looking for love with UK media — Plenty of Fish with Tin Man
  • Tick Beergarden Study — Pfizer with BCW Burson Cohn & Wolfe

Product Media Relations (Trade Media)

  • AVAST: 'Securing the lead role in the cybersecurity story' — AVAST with Finn Partners
  • Completion of the World’s Largest Oil Platform — NPCC with ASDA’A BCW

Digital and Social Media

Digital Campaign

  • #MiOrgullo #MyWay — Subway with Marco
  • #TrackRecord — LNER with Golin
  • 100 Romanians — Lidl Romania with Golin/Kubis/Wopa
  • 50 shades of rugby — French Rugby National League (LNR) with French Rugby Federation (FFR) with BCW (Burson Cohn & Wolfe)
  • HIV Garage — Gilead UK with 90TEN

Social Media/Social Networking Campaign

  • #LeggsGetItDone — L'eggs (part of HanesBrands Inc.) with CRC
  • A series about drinking habits. Good and bad. — Av-og-til with Geelmuyden Kiese
  • Carbonara Day — IPO - International Pasta Organization with INC Istituto Nazionale per la Comunicazione
  • Dear Condom II — RFSU AB with House of Radon
  • Hyundai Don't Cross Your T's — Hyundai South Africa with Clockwork

Influencer Marketing

  • As fair as a fair trade banana — Fairtrade Belgium with LVTPR in collaboration with darwin
  • Driving downloads for My McDonald's App — McDonald's UK with Red Consultancy
  • Norway's Sexy Beats — Sonos with PR-operatørene
  • Project Stratos — Samsung Electronics Romania with MSL The Practice | Viral Studios
  • Romania has rocker blood — Rock FM with Rogalski Damaschin Public Relations and Most Wanted Advertising

Branded Journalism

  • African migrations: Changing global perceptions — Mo Ibrahim Foundation
  • Celebrating 50 Years of 'Pioneering Progress' — Airbus with Good Relations
  • Kyiv Wine 2019: PR campaign for the biggest Eastern European wine festival — goodwine with Public Kitchen
  • Mein AUTOgramm (My AUTOgraph) — auto-schweiz - Association of Official Automobile Importers with Farner Consulting AG
  • Sony Alpha Universe 2019 — Sony with Hope&Glory

Word of Mouth

  • Get you vouchers out at the farm — Voucher Issuers Association with Interel Belgium SA
  • Mastercard Vibes — Mastercard Romania with Golin Romania, McCann Romania
  • Own Your Digital Identity — Kaspersky with Archetype
  • Rent a Finn — Visit Finland with SEK
  • The Christmas Gospel 2019 — Church of Norway with Geelmuyden Kiese


Guerrilla Marketing

  • IKEA Sleep Better Campaign — IKEA with PBN Hill+Knowlton Strategies Russia instinct Shaco
  • Saris Ejl (ALE). Brewed our way. — Plzensky Prazdroj - brand Saris with PR Clinic
  • Smithwick's Red Socks — Smithwick's Ireland with Ogilvy Ireland
  • Taste of Freedom — Deliveroo with LEWIS
  • Telephone booths ring for democracy — O2 Czech Republic with FleishmanHillard Prague

Publicity Stunt

  • Launch of the 8th series of Game of Thrones — HBO Europe with Konektor Social
  • Life Boat - The Experiment — Sea Watch e.V. with Serviceplan Germany and achtung! GmbH
  • Sisterna Taverna — The Norwegian Directorate for Civil Protection (DSB) with Geelmuyden Kiese
  • Sweet Suite – the world's most instagrammable ice cream experience — Valio with SEK
  • Taste The Freedom, Taste Country Life — Country Life with Grayling

Special Event

  • 20x20: If She Can’t See it, She Can’t Be it - A PR Event to Kickstart a Movement — Along Came A Spider with Ogilvy
  • Belgian Beauty Open House — Di, Avène, Klorane, René Furtherer, Bioderma, Garancia, Galénic, Louis Widmer, I. Esthederm, .... with Interel Belgium SA
  • Brooks Best Fest — Brooks Running with NewsLab, New Balls Please
  • Eternal Run — ASICS with Edelman UK
  • Imagine Givaudan's Future: Management Conference Marrakech 2019 — Givaudan with Lansons, MCI Group, Dorier


  • Green Power of Neversea — CEZ Group in Romania with Rogalski Damaschin
  • Old Mutual AMPD Studio Launch — Old Mutual with Magna-Carta
  • SAP Man City Community Heroes - Helping the world run better — SAP SE with Rapid Peaks GmbH
  • The Giving Tree — UniCredit Bank with Graffiti PR & Screen Native
  • We Create History — Adidas with Swedish Football Association and Jung Relations

Trade Show

  • CO-LAB — Adobe with Golin
  • Continental Industry HMI Summit — ContiTech with Klenk&Hoursch
  • Innovative Industries, Full of Energy — SENAAT GHC with Hanover
  • Take Another Look — Azerbaijan Tourism Board with Hill+Knowlton Strategies

Specialist Audience

Marketing to Men

  • A story, an inspiration, and a good glass of whiskey — Jack Daniel’s with PRAM Consulting
  • Get your YOU on! — Remington with MSL The Practice
  • Memes against eye injuries — Danish Safety Authority with Holm Kommunikation
  • Philips OneBlade. This is not a Shaver. This is OneBlade. — Philips Ukraine with Be—it Agency, part of One Philosophy Group of Companies Carat Ukraine
  • The Journey to Future Men — Future Men with AxiCom

Marketing to Women

  • Always Manifest of Self-Confidence — P&G with FleishmanHillard Vanguard
  • Nivea #daretoWOWandcare — Beiersdorf Bulgaria with SiteMedia Consultancy Bulgaria
  • Project #ShowUs — Dove with Golin
  • The Vagina Emoji — Twitter with The Romans
  • Women and rally — Sterotek Film with Hamburg and Partners

Marketing to Youth

  • Danone's Centenary "The Love Behind Food" 2019 — Danone with Food Republik
  • Keeping long-distance love alive — Megabus with Tin Man
  • Survivors. Graphic Novels based on Gulag Former Prisoners' True Stories — The Gulag History Museum with BBDO Moscow, CROS, CrosDigital, Mint
  • United by words — Emirates Airline Festival of Literature with Four Communications
  • Young Farmers Corteva Agriscience Romania — Corteva Agriscience with Action Global Communications Romania

Marketing to Seniors

  • #forgetaboutage — 1 plus 1 media
  • Korian - The Alzheimer's Tour — Korian with BCW Italy
  • Steps to Longevity — Johnson & Johnson with PBN Hill+Knowlton Strategies Russia
  • Telekom MassStream Kit — Magyar Telekom Nyrt. with Uniomedia Communicaitons
  • The Silver Love Revolution — Ourtime with Atrevia

Multicultural Marketing

  • ‘A Call for Reform’ - The 11th Annual ASDA’A BCW Arab Youth Survey 2019 — ASDA'A BCW
  • Burger & Lobster Mixed-ology Cocktails — Burger & Lobster with Talker Tailor Trouble Maker
  • New future for khanty people in Western Siberia — Lukoil with Orta Communications
  • Roscongress Foundation — Ministry of Finance of Russian Federation
  • Wray Residencies — Wray & Nephew with 3 Monkeys Zeno

Industry sectors

Consumer Goods


  • #EllasConducen (#WomenDrive) — Midas with Evercom
  • Challenge accepted – EQ Mercedes-Benz — Mercedes-Benz AG with Ressourcenmangel
  • Continental RISE Program — Continental with Klenk&Hoursch
  • Relaunch of the iconic MG — MG with Omnicom Public Relations Group
  • The E.V.A. Initiative — Volvo Cars with Forsman & Bodenfors, Gothenburg

Fashion & Beauty

  • Darling X LFW19 — Darling with LSF PR
  • Father's Day — Gillette with Hill+Knowlton Strategies
  • HURR Collective UK Launch — HURR Collective with Gabrielle Shaw Communications
  • The Invisible Look — Santander with The Romans
  • The Power of Hair — Pantene with House of Radon

Food & Beverage

  • "HEN-Drinken" — Tullamore D.E.W. with Spotlight
  • Coca-Cola Joined the fast — Coca-Cola Norway with Trigger
  • Influencer Marketing — Nespresso Switzerland with Farner Consulting AG
  • The Macallan Conversations — The Macallan with Citizen Relations UK
  • Youth Empowered Croatia — Coca-Cola HBC Croatia with Communications Office Colić, Laco & Partners

Home & Furniture

  • A Darker Time — ADT with Unity
  • Contemporary Istanbul 2019 Plugin New Media Section Sponsorship - Arkhe Artwork — Siemens Home Appliances with desiBel Agency
  • IKEA & Sonos present SYMFONISK — Coebergh Communicatie & PR
  • Keys to freedom — ASSA ABLOY/FAB with AC&C Public Relations
  • Refuse To Snooze — Eve Sleep with The Romans

Consumer Products

  • A Man's Best Friend — Wahl UK with MWWPR London
  • Drag Cleans — Method with The Romans
  • Huawei Fashion Flair — Huawei with MSL Italia
  • Pampers Preemies in Bulgaria — Pampers Preemies with United Partners
  • The All-Russian Initiative 'Vote For Your Skating Rink!' — NIVEA with Pro-Vision Communications

Consumer Services


  • Beyond the Screen — Facebook with Hope&Glory
  • Calling all fans — Svenska Spel with Jung Relations
  • Orange Live Music VR — Orange Content with Hopscotch Entertainment
  • Rule the Game — NVPI Interactive with Omnicom PR Group Nederland
  • The Main Sponsor Intern — Svenska Spel with Jung Relations

Financial Services

  • Facing Up to Finance — Barclays Smart Investor with Tin Man
  • Fuliza — Safaricom PLC with Ogilvy Africa
  • Keep on growing... — VidaCaixa with apple tree communications
  • The Sound of Drowning — Trygg-Hansa with BCW
  • Wings To Fly — Equity Group PLC with Ogilvy Africa

Food Service

  • Deliveroo Second Best Delivery — Deliveroo with Talker Tailor Trouble Maker
  • Looks Good Enough to Eat — Caffè Nero with Cirkle
  • McDonald’s values maturity — McDonald's with MJCC
  • Putting milkshakes on the National agenda — Burger King with Coolr
  • When Harry met…(and rejected) the Big Mac with Bacon — McDonald's UK with Red Consultancy


  • A Day at the beach: Getting plastic-smart on beach pollution — Netto with Grey Public
  • Don't Tell The Kids — Hamleys with Avatar PR
  • Santa’s supermarket: Fighting food waste & inequality in Denmark — Netto with Grey Public
  • The return of hmv — hmv with Hope&Glory
  • Tips for the bin — ALDI Sued with Ogilvy Germany

Travel & Tourism

  • #SayYesToEurope — Lufthansa with achtung! GmbH, Kolle Rebbe GmbH
  • Ciclo de Cine Viajero B the travel brand — B the travel brand with Marco
  • Dream Big — Caledonian Sleeper with Weber Shandwick Scotland
  • South African Tourism: 'Meet Your South Africa' — South African Tourism, UK and Ireland with Finn Partners
  • The Edible Country — Visit Sweden with Prime Weber Shandwick


Energy and Natural Resources

  • BP Emissions Technology Showcase — BP Plc with Brunswick Group LLP
  • Emirates Nuclear Energy Corporation — UAE Peaceful Nuclear Energy Program with Four Communications
  • Oil & Gas 4.0 – Strengthening ADNOC’s Corporate Reputation as the National Oil Company of the Future — The Abu Dhabi National Oil Company (ADNOC) with ASDA'A BCW
  • The moment of truth — Neste with Miltton, Cocoa & Vizeum
  • Think Before You Thank — Ovo Energy with The Romans

Chemicals & Industrials

  • Tomorrow Without Smog - A Second Life for Old Furnaces — ArcelorMittal Poland with MSL
  • Digitizing Now — Zyfra with Fields4e
  • Grow with Us— BASF Agricultural Solutions with Edelman, Berlin
  • On the Way to Work— Henkel
  • Youth Ag Summit: Planting a Path towards Zero Hunger — Bayer with Weber Shandwick Brussels

Professional Service Firms

  • Checkbot: the first chatbot that fights fake news — Seesame with Seesame
  • Status Go — Grant Thornton Ireland with Hanover
  • The Case Files Podcast — Slater and Gordon with markettiers
  • The Northern Pound: Bursting the London jobs bubble with a new domestic exchange rate — Totaljobs with Red Consultancy
  • Tick Tock Till Bedtime — Indeed with Tin Man

Real Estate & Construction

  • AF Student Home: How to attract the best students in Norway — AF Gruppen with Trigger Oslo
  • Deceuninck Marketing Campaign 2019: The power of Thermofibre — Deceuninck with Ulled Barcelona
  • Global Workspace Survey — IWG with BCW
  • Tales of the Unexpected — Canary Wharf Group with Brands2Life
  • Transforming and professionalizing the real estate market in Saudi Arabia — Raza with Hill+Knowlton Strategies

Transportation & Logistics

  • Boskalis – Unique Dry Docking of Gigantic Cruise Vessel — Royal Boskalis Westminster
  • Levelling the playing field in the taxi market — Free Now with Grayling Poland
  • Sky High Economics — Inmarsat Aviation with Ogilvy UK
  • Together Day 2019 — OK Västerbotten with Punkt PR
  • X marks the spot — Dubai International/ Dubai Airports with Four Communications


Consumer Electronics

  • ‘Finding’ the value in Tile — Tile with Kaizo
  • Huawei's Unfinished Symphony — Huawei with Red Consultancy
  • Keep An Eye On The Road — Garmin with Golin
  • QLUB By Samsung — Samsung France with Jin
  • The Banknote Concert — Samsung Electronics Romania with MSL The Practice | Leo Burnett Bucharest

Technology: Hardware

  • #surfacethewomen — Microsoft with Kurio
  • 2019 - a year of anniversaries - a campaign celebrating 30 years of the www & WiFi 20th anniversary — Cisco EMEAR
  • Google brings you closer to the stars — Google with Ogilvy
  • Provoking the Kickstarter community to crowdfund $1m in record time — Snapmaker with Dynamo
  • The transition from a traditional product manufacturer into a service-oriented solution provider — ABLOY with SEK

Technology: Software & Services

  • #BestOfBothWorlds — Majorel with APCO Worldwide
  • Facebook Central Station — Facebook with Archetype Agency
  • Fame & fortune in the fintech arena: Launching tribe payments — tribe payments with CCgroup
  • Making the internet safe again — Sectigo with Positive
  • Viber and WWF: Saving Siberian Tiger — Viber and WWF with FleishmanHillard Vanguard


  • "Czech children in cyber world" (caught in the net of online risk) — O2 Czech Republic with FleishmanHillard Prague
  • #DontBeAPirate — O2 Slovakia with Seesame with Elite Solutions and Zenith Optimedia
  • #LOVEMOB – The love of many against online hate — o2 with achtung! GmbH
  • Leading the world to 5G — Qualcomm with Hotwire
  • Telekom DroneWatch — Magyar Telekom Nyrt. with Uniomedia Communicaitons

Web-Based Business

  • Ballou for Ecosia - PR that plants trees — Ecosia with Ballou
  • Grimsby United — LinkedIn with BMB (strategy, ideation) Brands2Life (PR activation)
  • Mendeleev Explains — Google Russia with Ketchum Moscow
  • Not on our watch! Time to STOP social media abuse with AI — SomeBuddy with Netprofile
  • The Linked Inn — LinkedIn with Brands2Life


Animal Care

  • Winner: Mars Petcare: Bringing four paws and a solution to the loneliness epidemic — Mars Petcare with Edelman

Consumer Health

  • #SortYourselfOut — BD with APCO Worldwide
  • Emma: Work Colleague of the Future — Fellowes with Virgo Health
  • Maybe It's Not Thrush — BBI Healthcare – Balance Activ with Brands2Life
  • ProtectUrLife — Amgen with Torres y Carrera
  • Screen Pollution — Multiópticas with LLYC

Healthcare Providers

  • #IYAPROIDUTEST (literal trans: #ANDIWILLPASSTHETEST) — Medical network "Dobrobut" with WARTO Agency
  • Life Lolli - the first lollipop that can save lives — Bone Marrow Donor Center of the University Hospital Düsseldorf (KMSZ) with Ketchum Pleon GmbH
  • Onco-Olympics — Fundacja Spełnionych Marzeń (Foundation of Fulfilled Dreams ) with Clue PR
  • The first LIVE heart intervention with a hologram in Romania — MedLife with MSL The Practice
  • Trust the Future — Mapfre with Lift Consulting

Medical Technology

  • Executive Thought Leadership — Royal Philips
  • Life saving code. From Slovakia — Siemens Healthineers with PR Clinic
  • Live Your Best Life with Type 1 — Dexcom With Allison+Partners
  • Transforming employee engagement by leveraging a platform transition — Royal Philips

Pharmaceutical: RX

  • #lucky bird — Roche Belgium with Whyte Corporate Affairs
  • ‘Grounded: Growing conversations around mental illness’ — Janssen Sciences Ireland UC with Ogilvy PR Ireland
  • Beyond the skin — Novartis Oncology
  • It's more than height, it's health! Empowering parents to measure their child's growth — Novo Nordisk with Edelman
  • Vaccinate for Life — GSK Vaccines with Hill+Knowlton Strategies



  • #jointhewave — Green Innovation Group with Canela
  • #SUPPORTYOURLEAGUE — European Leagues with Omnicom PR Group Italy
  • #TuoksutON – Campaign for scents and unscented living — Hengitysliitto with Ahjo Communications Oy
  • Freedom powered by Veterans — Veteranen Instituut with Bijl PR
  • The Faces of Fraud — Cifas with Golin

Educational and Cultural Institutions

  • Cultural Heritage for Inclusive Growth — British Council, East Africa Arts with Gong Communications Kenya with Nendo
  • Did You Know — The Hispanic Council with MAS Consulting
  • Everart Weekend – Contemporary Art Festival — Everal Art Company with Hint Agency
  • International festival of ideas and technology Rukami — Project Support Fund of the National Technology Initiative with Communication agency Promoage
  • Writer on demand — NLB with Nucleus

Government Agencies

  • Climate Solutions — European Investment Bank
  • Fighting the Stigma of Disability in Kuwait — The Public Authority for the Disabled (PADA) with APCO Worldwide
  • The best way to predict the future is to create it — The Kulski Foundation for Polish-American Relations with Vision Group
  • Two became one – Smooth change in a state-owned icebreaking & maritime services company merger — Arctia Ltd. with Ahjo Communications Oy
  • Ukraine WOW — JSC “Ukrainian railways” with Gres Todorchuk PR

Not-For-Profit Organizations

  • #howareyou – Support with three words — MIELI Mental Health Finland / Suicide Prevention Center with PR Agency Manifesto, Bob The Robot Engage, Bob The Robot Pictures, Veikko Kähkönen Photoraphy
  • #TheREALCheekyNandos — World Animal Protection with Alfred
  • A Call to End Human Trafficking — Sonrisas de Bombay with Canela
  • #PainNoFilter — Versus Arthritis with Headland
  • Emergency! 700 children in desperate need of fosterparents: — Pleegzorg Nederland with Bijl PR, Deardan & Friends
Special Judges' Award

  • Samu the Llama is Looking for a Wife — Katica Tanya (Ladybird Farm) Adventure Park with White Elephant Digital