SABRE Awards EMEA 2020 Winners | Holmes Report
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2020 SABRE Awards EMEA Winners

PLATINUM SABRE AWARD FOR BEST IN SHOW

Winner

The E.V.A. Initiative - Volvo Cars with Forsman & Bodenfors, Gothenburg

Finalists

2. Survivors. Graphic Novels based on Gulag Former Prisoners' True Stories — The Gulag History Museum with BBDO Moscow, Cros, CrosDigital, Mint
3. Life Boat - The Experiment — Sea Watch e.V. with Serviceplan Germany and achtung! GmbH
4. Zero Island – A real-life experiment in climate neutrality — Neste with TBWA \Helsinki, Miltton Sweden, Vizeum Sweden, Lidö Värdshus
5. #DontBeAPirate — O2 Slovakia with Seesame with Elite Solutions and Zenith Optimedia


Diamond Sabre Awards

The SABRE Award for Superior Achievement in Brand-Building

  • The E.V.A. Initiative — Volvo Cars with Forsman & Bodenfors, Gothenburg

The SABRE Award for Superior Achievement in Reputation Management

  • Oil & Gas 4.0 – Strengthening ADNOC’s Corporate Reputation as the National Oil Company of the Future — The Abu Dhabi National Oil Company (ADNOC) with ASDA'A BCW

The SABRE Award for Superior Achievement in Research and Planning

  • Navigator 2019 — HSBC with FTI Consulting, Grey, PHD, Editions, Kantar, Hogarth and Creative Conduct

The SABRE Award for Superior Achievement in Measurement and Evaluation

#ThisIsParenthood — WaterWipes with Golin

Geographic

Africa

  • #ClearThe Stigma—Jet with Joe Public United

The Balkans

  • Internet's Residency Exam — Reteaua de sanatate Regina Maria with McCann Worldgroup Romania, McCann PR

The Baltic

  • European Parliament election 2019 campaign 'Don't Be a Couch Potato' — European Parliament Liaison Office in Lithuania with Fabula Hill+Knowlton Strategies

Benelux

  • Doubling chances of survival with more AED’s (defibrillators) after cardiac arrest — Dutch Heart Foundation with Bijl PR

DACH

  • Initiative Rosi — We are Looking for 40,000 Real Men — Charité with APCO Worldwide

Central & Eastern Europe

  • The Cost of Bad Mental Health — Janssen Slovakia with Seesame

France

  • Striking for good — SodaStream with Maarc

Iberia

  • Elevate Mission — Schindler with LLYC

Mediterranean

  • Put It On Our Head — UNHCR with INC Istituto Nazionale per la Comunicazione

The Middle East

  • The Unluckiest Traveller: #rsatravelphotofails — RSA with Edelman, Middle East

Nordics

  • Zero Island – A real-life experiment in climate neutrality — Neste with TBWA \Helsinki, Miltton Sweden, Vizeum Sweden, Lidö Värdshus

Russia and the CIS

  • Survivors. Graphic Novels based on Gulag Former Prisoners' True Stories — The Gulag History Museum with BBDO Moscow, CROS, CrosDigital, Mint

Turkey

  • Bonding For Life — Molfix with SUCSR

United Kingdom and Ireland (Small Budget)

  • Check Your Tackle — Bupa with Third City

United Kingdom and Ireland (Mid-Budget)

  • The Glenlivet Capsule Collection — The Glenlivet with Pangolin

United Kingdom and Ireland (Large Budget)

  • Is Big Mac with bacon still a Big Mac? — McDonald's UK with Red Consultancy

Multi-Country Programme

  • A Night At... The Louvre — Airbnb with Amplify

Global Programme

  • Zero Exclusion — Neste & Mantsinen with Kurio (with MKTG, Hasan Comms, Honey Partnership)


Practice areas

Marketing Communications

Business-To-Business Marketing

  • Tudder: Tinder for Cows — Hectare Agritech with Octopus Group

Consumer Marketing (Existing Product)

  • Internet's Residency Exam — Reteaua de sanatate Regina Maria with McCann Worldgroup Romania, McCann PR

Consumer Marketing (New Product)

  • Pillow Fight Club — Premier Inn with Golin

Integrated Marketing

  • Data Literacy Project — Qlik with Brands2Life

Corporate Reputation

Institutional Image

  • A Unique Bond — Boehringer Ingelheim with Burson Cohn & Wolfe

Employee Communications

  • Compensation 4.0 — PwC Switzerland with Farner Consulting AG

Employer Branding

  • Girls Can Be Engineers Too — Jaguar Land Rover for International Women in Engineering Day with W

Executive Communications

  • Executive Communications — Abu Dhabi National Oil Company

Capital Markets Communications

  • Upsetting the odds: La Francaise des Jeux’s recording-breaking IPO — La Française des Jeux with Citigate Dewe Rogerson & Grayling

Engaging Society

Cause-Related Marketing

  • The E.V.A. Initiative — Volvo Cars with Forsman & Bodenfors, Gothenburg

Community Relations

  • The Patients Parliament — Novartis with Narva

Corporate Social Responsibility

  • DO: Black — Doconomy with Hill+Knowlton Strategies RBK Communication Making Waves

Public Education

  • Project Theo—Cabinet Bouzar Expertises with Jin

Advocacy

Crisis Management

  • A not so bad year for Huawei — Huawei with BCW Spain

Issues Management

  • Issues Management - Just Eat — Just Eat with Headland Consultancy

Public Affairs

  • The Unexpendable Nine — 9 Different Healthcare Organizations with Ewing Public Relations

Media Relations

Corporate Media Relations

  • Tudder: Tinder for Cows — Hectare Agritech with Octopus Group

Product Media Relations (Consumer media)

  • Looking for love with UK media — Plenty of Fish with Tin Man

Product Media Relations (Trade Media)

  • AVAST: 'Securing the lead role in the cybersecurity story' — AVAST with Finn Partners

Digital and Social Media

Digital Campaign

  • #TrackRecord — LNER with Golin

Social Media/Social Networking Campaign

  • Dear Condom II — RFSU AB with House of Radon

Influencer Marketing

  • Romania has rocker blood — Rock FM with Rogalski Damaschin Public Relations and Most Wanted Advertising

Branded Journalism

  • Sony Alpha Universe 2019 — Sony with Hope&Glory

Word of Mouth

  • Get you vouchers out at the farm — Voucher Issuers Association with Interel Belgium SA

Experiential

Guerrilla Marketing

  • Taste of Freedom — Deliveroo with Lewis

Publicity Stunt

  • Life Boat - The Experiment — Sea Watch e.V. with Serviceplan Germany and achtung! GmbH

Special Event

  • Eternal Run — ASICS with Edelman UK

Sponsorship

  • We Create History — Adidas with Swedish Football Association and Jung Relations

Trade Show

  • Innovative Industries, Full of Energy — SENAAT GHC with Hanover

Specialist Audience

Marketing to Men

  • The Journey to Future Men — Future Men with AxiCom

Marketing to Women

  • The Vagina Emoji — Twitter with The Romans

Marketing to Youth

  • Survivors. Graphic Novels based on Gulag Former Prisoners' True Stories — The Gulag History Museum with BBDO Moscow, CROS, CrosDigital, Mint

Marketing to Seniors

  • Korian - The Alzheimer's Tour — Korian with BCW Italy

Multicultural Marketing

  • New future for khanty people in Western Siberia — Lukoil with Orta Communications


Industry sectors

Consumer Goods

Automotive

  • The E.V.A. Initiative — Volvo Cars with Forsman & Bodenfors, Gothenburg

Fashion & Beauty

  • The Invisible Look — Santander with The Romans

Food & Beverage

  • Coca-Cola Joined the fast — Coca-Cola Norway with Trigger

Home & Furniture

  • Refuse To Snooze — Eve Sleep with The Romans

Consumer Products

  • The All-Russian Initiative 'Vote For Your Skating Rink!' — NIVEA with Pro-Vision Communications

Consumer Services

Entertainment

  • Beyond the Screen — Facebook with Hope&Glory

Financial Services

  • The Sound of Drowning — Trygg-Hansa with BCW

Food Service

  • McDonald’s values maturity — McDonald's with MJCC

Retailers

  • A Day at the beach: Getting plastic-smart on beach pollution — Netto with Grey Public

Travel & Tourism

  • #SayYesToEurope — Lufthansa with achtung! GmbH, Kolle Rebbe GmbH

Business-to-Business

Energy and Natural Resources

  • The moment of truth — Neste with Miltton, Cocoa & Vizeum

Chemicals & Industrials

  • Tomorrow Without Smog - A Second Life for Old Furnaces — ArcelorMittal Poland with MSL

Professional Service Firms

  • Tick Tock Till Bedtime — Indeed with Tin Man

Real Estate & Construction

  • Tales of the Unexpected — Canary Wharf Group with Brands2Life

Transportation & Logistics

  • Sky High Economics — Inmarsat Aviation with Ogilvy UK

Technology

Consumer Electronics

  • Huawei's Unfinished Symphony — Huawei with Red Consultancy

Technology: Hardware

  • #surfacethewomen — Microsoft with Kurio

Technology: Software & Services

  • Viber and WWF: Saving Siberian Tiger — Viber and WWF with FleishmanHillard Vanguard

Telecommunications

  • #DontBeAPirate — O2 Slovakia with Seesame with Elite Solutions and Zenith Optimedia

Web-Based Business

  • Ballou for Ecosia - PR that plants trees — Ecosia with Ballou

Healthcare

Animal Care

  • Mars Petcare: Bringing four paws and a solution to the loneliness epidemic — Mars Petcare with Edelman

Consumer Health

  • Emma: Work Colleague of the Future — Fellowes with Virgo Health

Healthcare Providers

  • Life Lolli - the first lollipop that can save lives — Bone Marrow Donor Center of the University Hospital Düsseldorf (KMSZ) with Ketchum Pleon GmbH

Medical Technology

  • Live Your Best Life with Type 1 — Dexcom with Allison+Partners

Pharmaceutical: RX

  • ‘Grounded: Growing conversations around mental illness’ — Janssen Sciences Ireland UC with Ogilvy PR Ireland

Non-Corporate

Associations

  • The Faces of Fraud — Cifas with Golin

Educational and Cultural Institutions

  • Writer on demand — NLB with Nucleus

Government Agencies

  • Ukraine WOW — JSC “Ukrainian railways” with Gres Todorchuk PR

Not-For-Profit Organizations

  • Emergency! 700 children in desperate need of fosterparents: — Pleegzorg Nederland with Bijl PR, Deardan & Friends

Special Judges' Award

  • Samu the Llama is Looking for a Wife — Katica Tanya (Ladybird Farm) Adventure Park with White Elephant Digital