SABRE EMEA 2022 Finalists | PRovoke Media

2022 SABRE EMEA Finalists

The 2022 SABRE Awards EMEA shortlist includes over 400 campaigns, selected from among more than 2,000 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of industry leaders.

Our 18th annual EMEA SABRE Awards will take place at The Guildhall in London on May 27th.

The Innovation SABRE Awards winners will be presented during the PRovokeEMEA Summit in the afternoon of the same day at The Ham Yard Hotel in London.

Diamond SABRE Awards

The SABRE Award for Superior Achievement in Brand-Building

  • Only On Airbnb: Coronation Street — Airbnb with Hope&Glory
  • Ready Player Two — Virgin Media O2 with Hope&Glory
  • The O2 in Fortnite Creative — O2 with Hope&Glory and VCCP
  • The Walkers — Diageo with United Partners and Dept
  • WeThe15 Gamechangers — Meta with Hope&Glory

The SABRE Award for Superior Achievement in Reputation Management

  • Commetric Pharma Reputation Tracker - an AI enabled media analytics platform for measurement and management of pharma corporate reputation — Commetric
  • Drive & Live: Uber x ENO — Uber with Hope&Glory
  • Embracing Dialogue to Disarm Hate — Philip Morris International
  • Generations Together — Croatian Telecom with 404 agency
  • Reputation in the can — Tiger Brands with Razor (M&C Saatchi Group SA)

The SABRE Award for Superior Achievement in Research and Planning

  • Fraud's No Game — Lloyds Bank with Grayling
  • Getting the World Travelling Safely Again — Collinson with Golin
  • Labels — Wallapop with Hotwire & Mono Madrid
  • Reshaping quarterly financial results comms strategy based on data — Novartis with Commetric
  • Towards the Subsidiary of the Future. A data-driven internal communications program designed for transformational change. — MSD Sharp & Dohme with Ketchum Germany

The SABRE Award for Superior Achievement in Measurement and Evaluation

  • Journey Through Time — Royal Commission for AlUla with Hill+Knowlton Strategies
  • Petronas fuels #TruckerHeroes — Petronas Lubricants International with Team Lewis
  • Space Oddity — The Royal Mint with Hope&Glory
  • The right to banking — The Romanian Association for Banks with Brain 4 Strategy
  • Towards the Subsidiary of the Future. A data-driven internal communications program designed for transformational change. — MSD Sharp & Dohme with Ketchum Germany



  • #RewriteOurProverbs to #WriteOffGBV — Green Door Women's Shelter with Clockwork
  • Every Stage of Women — MSI Reproductive Choices and Marie Stopes Ghana with Portland Communications
  • Project Safe Up — My World of Bags with Info Digital Africa
  • The Future is Electric — Audi South Africa with Razor (M&C Saatchi Group SA)
  • The Value of JAC — JAC Motors with Chain Reactions Nigeria

The Balkans

  • #PlayOnWithSamsung — Samsung Electronics Romania with MSL The Practice, Leo Burnett, Starcom, Centrade Cheil
  • Corona, get away — United Bulgarian Bank
  • Energiada - the Energy Efficiency Olympiad — CEZ Vanzare with Rogalski Damaschin Public Relations
  • It doesn't matter where you come from, it matters where you dream of going — Teach for Romania with Graffiti PR
  • Live a NIGHTmare — Habitat for Humanity Romania with Golin Romania, Mullen Lowe Romania, Initiative Romania, Men in Black

The Baltic

  • All Shapes Are Beautiful — VšĮ Užstato sistemos administratorius with Fabula Rud Pedersen Group
  • Career UpDate —Bitė Lietuva with coagency
  • Notice The Difference — BNP Paribas Poland with GonnaBe
  • Pickle tomatoes, not business ideas! — Investment and Development Agency of Latvia with Golin Riga
  • The Grand Opening of Polish Gastronomy in Hala Koszyki — Globalworth


  • Action together for the deposit scheme & innocent Green Friends — innocent drinks with Coopr
  • Endangered Colour — HP with Edelman Amsterdam
  • Equal Jersey — Volleyball World with Ogilvy Social Lab - Amsterdam
  • National Climate Week: Mobilising people and organisations to take action for a better climate — The Ministry of Economic Affairs and Climate with Bijl PR & Campagne
  • Open my fitness! — Basic Fit with Whyte Corporate Affairs, Twyst & StudioTokyo


  • Back on Tour — Federal Office of Public Health FOPH - BAG with Farner Consulting / Rod
  • Bodylove — Dove with Edelman
  • How An Austrian Initiative Calls On Politics To Show More Courage And Humanity — Initiative Courage - Mut zur Menschlichkeit with The Skills Group
  • Portraits of Isolation — Sanofi with Weber Shandwick and GCI Health
  • Where's My Parcel!? — Sendcloud with AxiCom

Central And Eastern Europe

  • #BrowseResponsibly — O2 Slovakia with Seesame, Free Andy Agency, Zenith Media
  • #WhyIGetVaccinated — Uniomedia Communications
  • Investment Literacy Index — Portu from Wood & Company with PRAM Consulting
  • The Story of Cigarette Tree — Slovak Association for Branded Products with Neopublic
  • Way Out: Let’s end the coronavirus — Czech government with The Way Out Initiative


  • #confidences — Lilly France with Wellcom
  • 360 launch activation - Vital Protein - French Market — Nestle Health Science with Monet et Associés
  • Construire avec L — Lego with Marie Antoinette L'Agence


  • #RealVoicesofPride — FELGTB with Edelman
  • ‘#ChinChinConVidrio infinite times’ — Friends of Glass with Marco
  • Banea el Melanoma — Brystol-Myers Squibb with BCW Spain and VMLY&R
  • Roady - Trotinetar Portugal 360 — Roady with Lift Consulting
  • The last plastic straw — McDonald’s with LLYC


  • ABBRACCI for Nurses — Barilla - Mulino Bianco with INC
  • District Life: Unveiling the Essence of Local Communities — American Express with BCW Italy, in collaboration with Lonely Planet magazine
  • È tempo di vita (It's time for life) — Novartis Italia with Omnicom PR Group
  • Grani D’autore: From Sowing to Harvesting of Durum Wheat by Barilla — Barilla with Omnicom PR Group
  • LACTA - Don't ever leave me — Mondelez International with Ogilvy Greece & Foss Productions

The Middle East

  • #MonthofGood — Facebook (now META) with Hill+Knowlton Strategies
  • Back home to the seas — Jumeirah Group with Asda'a BCW with Markettiers and Tactical
  • Communicating UAE’s post-Covid economic recovery — UAE Ministry of Economy with Orient Planet Group
  • New Normal, Same Cancer — AstraZeneca with Hill+Knowlton Strategies
  • Speak Up Culture! — The European Commission, Directorate-General for Neighbourhood and Enlargement Negotiations (DG NEAR) with Stantec


  • Chiefs of fun — Destination Trysil with Trigger Oslo
  • Dress Code Freedom — Zalando with SEK
  • Sometimes it's easier to let others put your feelings into words — The Norwegian Directorate of Health with Try Råd
  • The drawer proof strategy — Visit Norway with Trigger Oslo and Try Råd
  • The World's Most Equal Country — Civita, The Liberal Think Tank with Geelmuyden Kiese


  • Building #TheResilient Ukraine — One Philosophy
  • Cutting through the noise of disinformation—with just a single word — Ministry of Culture and Informational Policy of Ukraine, National media literacy project with Solutions for People, part of One Philosophy Group
  • How we made McDonald's #1 environmentally responsible company in Ukraine by reducing waste by 60% — McDonald's Ukraine with Be-it Agency, a part of One Philosophy Group
  • Stereotypes Don't Define You — HeForShe, UN Women Ukraine with plusone social impact
  • When it hurts - tell — Mental Health for Ukraine project (GFA Ukraine) with One Health agency, part of One Philosophy Group


  • #DoveSelfesteemProject (Reverse Selfie) — Dove with PR House İletisim ve Danismanlik
  • Adel Kalemcilik - Corporate Social Responsibility — Adel Kalemcilik with Hill+Knowlton Strategies
  • My Bee Home, My Future — Hero Baby Turkey with Effect BCW Turkey
  • New Website — Abdi İbrahim with Smartis Interactive, Editoryal Tasarım
  • Wall's Ice Cream Big Bold – Go Big or Go Home — Unilever with Golin Istanbul

United Kingdom and Ireland (Small Budget)

  • Bone Appétit — Hilton with Tin Man
  • British Airways American Express® Premium Plus Card ‘Tastes Like Companionship’ — American Express and British Airways with Red Havas
  • Delivering A Flagship Event Online for EO — Entrepreneurs' Organization with Hanover Communications
  • Shining the spotlight on female health and wellness innovation — FemTech Lab with Red Lorry Yellow Lorry
  • Three Fries — McDonald's with Ready10

United Kingdom and Ireland (Mid-Budget)

  • American Express - Shop Small TikTok — American Express with Eulogy
  • Bringing Sustainability To Life In Convenience — Suntory Beverage & Food GB&I with Hanover Communications
  • Great Big Green Week — The Climate Coalition with MHP Mischief
  • Green on Screen — Smart Energy GB with Tin Man
  • OPPO Colour Counsel — OPPO with Eat the Fox - Part of Harvard

United Kingdom and Ireland (Large Budget)

  • Art Without Walls — Campari with 3 Monkeys Zeno
  • Finally Together, To Be Rivals Again — Heineken UK with Cow
  • See Myopia Clearly — CooperVision with Virgo Health
  • The Worst Ad Campaign — Bango with Wildfire

Multi-Country Programme

  • Climate expertise for every citizen — European Investment Bank
  • EIB 360° Quest for Climate Solutions — European Investment Bank with Iralta VR
  • Innovation Crisis Solutions: EIB Group Activity Report 2021 — European Investment Bank
  • Love the Journey — Adobe with Golin
  • Promoting Ireland as the bridge between Europe and the US — IDA Ireland with Finn Partners

Global Programme

  • Giving climate change a voice — The Climate Crisis Advisory Group with firstlight group
  • Home Truths — Merck KGaA with Hanover Communications
  • Making the meaning of touch tangible through digital art – How Nivea proved the true “Value of Touch” — Nivea with MSLGroup Germany, Publicis Onetouch
  • Sea Beyond: Prada Group in Collaboration with UNESCO — Prada Group with Omnicom Public Relations Group Italy
  • World's first QR-Kit — Tromsø Football Club with Fuse Norway

Practice areas

Marketing Communications

Business-To-Business Marketing

  • A Shift to Sharp’s Future — Sharp Europe with Kaizo PR
  • Cashfree Zone — Mastercard Hungary with Uniomedia Communications
  • I Wish It Could Be Christmas Everyday — Simply Business with Frank
  • Launching Cruise Saudi – Bringing a New Industry to Saudi Arabia — Cruise Saudi with APCO Worldwide
  • Mastercard: Empowering Every Business — Mastercard with Weber Shandwick MENAT

Consumer Marketing (Existing Product)

  • #TikTokMadeMeBuyIt: Pink Drink and more — TikTok Germany
  • Bresaola List — Rigamonti with INC Istituto Nazionale per la comunicazione
  • Morse CoD — Papa John's with W Communications
  • The Norwegian launch of Top Gear — BBC Studios with PR-operatørene
  • The Shag Cut — Pfizer with TRY Råd

Consumer Marketing (New Product)

  • A Pourfect Partnership — Camden Town Brewery & Marmite with W Communications
  • English Breakwoof Tea — PG Tips with W Communications
  • Hiring a New Personal Assistant: Guerilla campaign to launch new Huawei smartwatch — Huawei with MSL Czech Republic
  • Kari Traa. No more secrets. — Kari Traa with Trigger Oslo
  • Sorry is the Sweetest Word — Cadbury with Golin

Inclusive Marketing

  • Class Polish — Social Mobility Foundation with W Communications
  • My Hair is #BeyondOrdinary — Dove with PR House İletisim ve Danismanlik
  • Sign of the Season — Premier Inn with Golin
  • Unhiding women in health — Angelini Pharma with BCW Germany
  • Unmute — Unilever with Weber Shandwick

Integrated Marketing

  • Don`t get terrified — buckle up — National Police of Ukraine and EU Advisory Mission to Ukraine with Be—it Agency, a part of One Philosophy Group of Companies
  • Merkur becomes Billa Plus - Change of a leading retail brand — REWE International with Schütze Public Results
  • Stay In Play — adidas with Hill+Knowlton Strategies
  • The Connected Consumer 2030 — Vodafone Smart Tech with The 10 Group
  • The Refugee Dictionary — UK for UNHCR with Shook

Corporate Reputation

Institutional Image

  • Get in form! — Latvian National Armed Forces with Golin Riga
  • Nolli Waterman: Finding Her Voice — HSBC with Hill+Knowlton Strategies
  • Passing on the baton — Continental Reinsurance with TheNewsMarket
  • Pre-loved Labels — IKEA with Hope&Glory
  • Samsung Pioneers - Championing Gender Equality — Samsung UK with Ketchum UK

Employee Communications

  • Making the right move — Visa
  • Patient Centricity Month — Astellas with 90TEN
  • The #Meltdown — Net#work BBDO, KAMuses
  • The Atruvia Cube — Atruvia with Ressourcenmangel
  • Time To Take It — Volvo Cars with Hill+Knowlton Strategies

Employer Branding

  • 75 per cent increase of staff despite lack of experts — Luoto Companu with Drum Communications
  • An Employer Branding Campaign That Changes Everything — MSD with Omnicom PR Group NL
  • Die Maler — Bundesverband Farbe with Ressourcenmangel
  • Different, but equal — LIDL Slovensko with SKPR Strategies, Slovák & Friends
  • We're Here Because You're Here — Goldman Sachs with Daughter Studio

Executive Communications

  • An entrepreneurial business case: Capturing value from global affiliations — CYLKA Communication and Csr
  • Building a bench of ‘change management’ experts using Conga’s Digital Maturity Model — Conga with Finn Partners
  • Defining Hybrid Working — IWG with MHP Mischief
  • How a Bio Hacker Can Save Your Identity — CyberArk with AxiCom
  • Leveraging a Change in Leadership to Achieve a Better Future, Faster — Philip Morris International

Capital Markets Communications

  • MTN Public Offer — MTN Nigeria with BHM
  • Out of this world: Breathing new life into an industry veteran — AAC Clyde Space with Bladonmore
  • Reshaping quarterly financial results comms strategy based on data — Novartis with Commetric
  • Wallbox, the Spanish unicorn, triumphs on the NYSE — Wallbox with Canela

Engaging Society

Cause-Related Marketing

  • Fire Tour — Grenfell Athletic with W Communications with Brothers & Sisters
  • Grandparents forever — Dr. Bayard with LLYC and Madstudios
  • Make Money Equal — Starling Bank with Third City
  • Mount Recyclemore — musicMagpie with Fanclub
  • The fabled life of Piku — Nestlé Science with Next9 Communications

Community Relations

  • Fast & Slow — Sports Direct with The Romans
  • Fix Park: The Reconstruction of a hidden gem, in the heart of Athens — Olympic Brewery with V+O Communication
  • Join us Worked — Ball Beverage Packaging Czech Republic with Ewing
  • The power of connection - Hungary’s longest fan scarf — Yettel Hungary (previously Telenor Hungary) with Noguchi, with the support of Artifical Group
  • Uncancel Collection — União Audiovisual with Corpcom, SATG, NOSSA, H2N

Corporate Social Responsibility

  • Greenland to Glasgow — The Lewis Pugh Foundation with Frank
  • Marked for life — Trygg-Hansa with BCW Stockholm
  • Mastercard: Passion for a Priceless Planet — Mastercard with Weber Shandwick MENAT
  • NFAs: Non Fungible Animals — WWF Germany with MSL Group Germany, Publicis Group Germany
  • World Without Waste — Coca Cola Nigeria with BHM

Public Education

  • Avoiding a Twindemic — Seqirus, A CSL Company with Real Chemistry
  • Do It For The Ones You Love — Bulgarian Red Cross
  • How to blow a whistle — The Norwegian Labor Inspection Authorities with Geelmuyden Kiese
  • 'Twas the night before video games — Electronic Arts and Internet Matters with FleishmanHillard, Goldbug and T7S
  • WeThe15 — International Paralympic Committee with FleishmanHillardUK and adam&eveDDB


Crisis Management

  • MTN & Banks - USSD — MTN Nigeria with BHM
  • Reputation in the can — Tiger Brands with Razor (M&C Saatchi Group SA)
  • Subway - 100% Tuna — Subway with MSL UK

Issues Management

  • Bertelsmann Transformation Index — Bertelsmann Stiftung with Ressourcenmangel
  • Catwalk — Catmosphere
  • Let's Do London — The Mayor Of London with The Romans
  • motor insurance crisis guide — The National Union of Insurance Brokers and Insurance Consulting Companies with Brain 4 Strategy
  • October 22 Turkey Health Literacy Day — Bayer Consumer Health with Artı Communications

Public Affairs

  • A Life on Paper — Coalition of Oncology Patients of Ukraine, Lung Cancer Awareness Year with Gres Todorchuk
  • Alzheimer’s Dialogue — Biogen with BCW Germany
  • Lighthouse for The Association of Polish Trade and Services Employers — The Association of Polish Trade and Services Employers
  • Saving the hospitality sector from the point of no return — UKHospitality with FleishmanHillard, and Fleet Street Communications
  • Stamp Out The Gap — Adult Cerebral Palsy Hub with Shook

Media Relations

Corporate Media Relations

  • Economic forum media positioning — El Español with LLYC
  • HSBC Expat Explorer — HSBC with Ogilvy PR
  • In Search of Gigacorns - Ballou for 2150 VC — 2150 VC with Ballou
  • Raising the profile of ScaleUp Capital — ScaleUp Capital with FTI Consulting
  • Save Our Cash — Post Office with Boldspace

Product Media Relations (consumer media)

  • Launching a world-first collaboration between Novartis and the NHS — Novartis UK with Hanover Communications
  • ‘Orlando Creaciones launch campaign’ — Kraft Heinz (Orlando) with Marco
  • Say it with Santa — Visit Finland with SEK
  • Space Oddity — The Royal Mint with Hope&Glory
  • Toughest Test — Nokia (HMD Global) with Red Lion with Red Lion

Product Media Relations (Trade Media)

  • Cat phones: The Plus in Smartphone Hygiene — Bullitt Group with Archetype Agency GmbH
  • Dissecting a record year for DDoS attacks using threat intelligence — Netscout Systems with Finn Partners
  • Kit Out Your Community — Birds Eye Green Cuisine with Cirkle
  • Putting Zoom at The Forefront of Flexibility — Zoom with 3 Monkeys Zeno
  • Revealing the data decision gap — Quantexa with Positive

Digital and Social Media

Digital Campaign

  • #DrawWithDenmark — Viborg Municipality with Have Communications & PR
  • #wombstories and the pain museum — Essity / Bodyform with Ketchum UK
  • EweTube — Premier Inn with Golin
  • HIV in View — ViiV Healthcare with GCI Health
  • Is not such a big deal — Trygg Trafikk (Norwegian Council of Road Safety) and Tryg with Nucleus and Både Og

Social Media/Social Networking Campaign

  • #MisMotivosVueling — Vueling with Torres y Carrera, Carat, and McCann
  • 13000 reasons to visit Northern Norway — Visit Norway with Trigger Oslo
  • American Express - Shop Small UK — American Express UK with Eulogy
  • Norway's Coolest Summer Job — The Sea Rescue Society with JCP PRAD
  • Travelport Social Media Campaign: Employee Disk — Travelport with Travelport

Influencer Marketing

  • #ItsAllNormal — Haliborange with Aduro Communications
  • #WhereAreYouJoao — Municipality of Lagos (Algarve, Portugal) with Central de Informação
  • Sexual Chocolate: Beneath The Wrapper — Prime Video UK with That Lot/Weber Shandwick
  • The Clean Edit — Unilever with Tin Man
  • The screen crib — Multiópticas with LLYC

Branded Journalism

  • An Editorial Approach to Content Marketing — Axis Communications with The Hoffman Agency
  • Colgate #PoutFree Portraits — Colgate with Ketchum UK
  • Little Book of Biniste — with MSL The Practice
  • Samsung Awesome Upskills — Samsung UK with Ketchum UK
  • The Bridgerton Effect — Ebay UK with Weber Shandwick and That Lot

Word of Mouth

  • LG turns employees into evangelists — LG Information Display with Team Lewis
  • NFT Maestropiece for McDonald's by TMBK — McDonald's Czech Republic with Follow Bubble / MSL Czech Republic
  • Reissumies - Long live diversity — Fazer Bakery with Drum, Ivalo, Dagmar
  • The best way of leveraging word of mouth to increase revenue — Lebara & Aklamio
  • The World's Youngest Headhunter — K.I.D.S. Foundation with MSL Group Poland


Guerrilla Marketing

  • Fountains full of plastic waste — LIDL Slovensko with SKPR Strategies
  • Goodbye Mug — Paddy Power with Ready10
  • Jiva! — Netflix with Clockwork
  • Mistletoe & Whine — ALDI with Cirkle
  • Remember the Wombles? — The Wombles with W Communications

Publicity Stunt

  • Bombay Sapphire Supermarket — Bombay Sapphire with Ogilvy PR with AMV BBDO and the Design Museum
  • Natural Bar — Corona with 3 Monkeys Zeno
  • Norway wins the Space race — Visit Norway with Trigger Oslo
  • OurWay — Good Catch with Grayling
  • Tribute to Merkel — Henkel Beauty Care with BCW Germany, and TBWA

Special Event

  • Art is coming home — The National museum of art, design and architecture with Trigger Oslo
  • MVM Future Talks — MVM Group with Lounge Group
  • Refuel differently (Tankujte INAQ) — Škoda Auto Slovensko with PR Clinic, Wiktor Leo Burnett, Socialists, PHD
  • Samsung Galaxy Life Gym — Samsung UK with Ketchum UK
  • Welcome to #StamfordBeach — trivago with Unity, Peppercomm


  • #NeverSettle: Guinness and the Women's Six Nations — Guinness with Hope&Glory and Wilson Hartnell
  • Guinness Never Settle — Guinness with Wilson Hartnell
  • New Courts Please — Robinsons with Cirkle
  • Sports belong to everyone — Opel with Geelmuyden Kiese
  • Throw The Ball — The Norwegian Handball federation with Nucleus

Trade Show

  • Grohe X - the digital interaction concept that tackled successful B2B relations in times of social distancing — Grohe with MSLGroup Germany, VOK DAMS, IBM, D’Art
  • How to make a tractor famous — Nellemann Machinery with Nova Vista

Specialist Audience

Marketing to Men

  • Four Lads #BlockTheNoiseWithSony — Sony with Hope&Glory
  • Philips OneBlade shaves hair, not skin! — Philips Ukraine with Be—it Agency, the part of One Philosophy OMD OM Group
  • Prostate Cancer Awareness – a Bespoke Spotify Activation — AstraZeneca with WPP
  • Relief Starts With a Talk — International Organization for Migration in Ukraine with plusone social impact
  • Shopping Doesn't Need To Be Annoying — Zalando with JCP PRAD

Marketing to Women

  • Bold Conversations Nigeria — Moet Hennessy Nigeria (Veuve Clicquot) with Redrick Public Relations Limited
  • Connected Women — Samsung with BCW Italy
  • Hello Hana - OTC Contraceptive Pill Launch — HRA Pharma with Brands2Life
  • Samsung Galaxy Life Gym — Samsung UK with Ketchum UK
  • The Boob Life — Tommee Tippee with Manifest

Marketing to Youth

  • #longlivetheprince — The Kiyan Prince Foundation with MHP Mischief
  • #NewSexSlang — IPPF with Portland Communications
  • Champ Okolie Adds Content Punch Power to McDonald’s Plan for Change and BBC Children In Need — McDonald's UK with Red Consultancy
  • Sounds of Lust — RFSU with Valtech Radon, Scream Mediabyrå
  • The "Smombie" filter, the first filter created to save young lives — Roadcross Switzerland with Farner Consulting

Marketing to Seniors

  • Cats, dogs and care — Ageless Innovation with Kaizo
  • Check Your Lungs — AstraZeneca with Edelman
  • Let’s Talk the Joy of Later Life Sex — Relate with Ogilvy PR
  • Push Off Politely — Santander with The Romans
  • Seniors in Lockdown — CIB Bank with Uniomedia Communications

Multicultural Marketing

  • Every love is love — Absolut Vodka (Pernod Ricard Slovakia) with PR Clinic, JandL
  • Hep C, Ki? — Gilead with 90TEN
  • I want to talk more — The Directorate of Integration and Diversity with Nucleus

Industry sectors

Consumer Goods


  • Ford Switch — Ford with Ogilvy PR
  • Little Green Flag — Green Flag with Frank
  • Mach-Eau — Ford of Europe with WPP Ford Team
  • The House of MG - a year-round virtual automotive launch program — MG Motor Europe with Omnicom PR Group NL, Mayster
  • Very Gay Raptor — Ford of Europe with WPP Ford Team

Fashion & Beauty

  • #AvonAgainstStereotypes — Avon Cosmetics Ukraine with Be—it Agency, a part of One Philosophy Group of Companies
  • Girl Power by Answear.LAB —
  • Nivea #daretowowandcare — Beiersdorf Bulgaria with SiteMedia Consultancy
  • Soap & Glory Land — Soap & Glory with Hill+Knowlton Strategies
  • Street It All — Zalando with Ogilvy Spain

Food & Beverage

  • A summer in pandemic but enjoying it as before with Ron Barceló — Ron Barceló with BCW Spain with Socialmood and ACCIONA Cultural Engineering
  • Empowering the employees with MyHR — Zagorka/Heineken with SiteMedia Consultancy
  •  Mahou "Una Caña Con..." (Enjoy A Beer with...) — Mahou with Apple Tree
  • Team Nut Check with KP Nuts — KP with Red Consultancy
  • Weetabix n Beanz — Weetabix with Frank

Home & Furniture

  • FiftyFifty — Ikea with Edelman
  • Ramadan is Better Together — Home Centre with Asda'a BCW
  • The Art Room by Samsung — Samsung with BCW Italy
  • Where there is a Gospodina, there also needs to be a Gospodin — Fairy, Procter & Gamble with Graffiti Public Relations
  • ΙΚΕΑ - Get The Look #BernieSanders — IKEA with Ogilvy Greece

Consumer Products

  • Drop 100 Kilos! — Philip Morris Magyarország with Uniomedia Communications
  • Every Hug Makes You Stronger — Kimberly Clark/Huggies with Ogilvy Romania
  • Join us for an Accessible Future! — Szerencsejáték Zrt. with Lounge Group
  • The Boob Life — Tommee Tippee with Manifest
  • The Pet's News Network — Marltons with Razor (M&C Saatchi Group SA)

Consumer Services


  • DigitalMente, Building digital literacy in schools — TikTok with BCW Italy
  • Disney+ Star - Taste of More — Disney Star with MSL UK
  • The Longest Night of the Museum — Wargaming Group Limited
  • The Summer Job — Svenska Spel with Jung Relations
  • Tiger King 2: The TikTopera — Netflix with Hope&Glory

Financial Services

  • Digital Lessons — HSBC UK with Weber Shandwick and That Lot
  • Making A Statement — Lloyds Bank with Grayling
  • Mastercard launching True Name in Europe — Mastercard Europe with Omnicom PR Group, FCB
  • Money Positive — Experian with Brands2Life
  • The Thought Leader in premium housing in Stockholm. — Bjurfors real-estate agent with Spotlight

Food Service

  • #CelebrateTheGame — Fridays with Boldspace
  • AltKFC - the first “alternative” restaurant inspired by KFC brand mythology: KFC’s AltKFC web-series launch — KFC Romania with Golin Romania, MRM Romania & UM Romania
  • Fighting loneliness with food — Deliveroo x Oma’s Soep with Team Lewis
  • Some like it (really) hot: The Launch of McDonald's McSpicy — McDonald's UK with Red Consultancy
  • The World's First Plant-Based Burger King® Restaurant — Burger King ® Emanate, Grabarz & Partner, setup, Vizeum, Burgerware


  • #ActionsForABetterFuture — Lidl Romania with Golin Romania, Sunday Morning
  • Das Goldene Haus — Share EU with Ressourcenmangel, NeulandvanExel
  • Do IKEA Yourself — IKEA with LLYC
  • Penny. Today — Penny. with MSL The Practice
  • Sulamif – the bun with the story that Ukraine fell in love with — Silpo with Gres Todorchuk

Travel & Tourism

  • #MarriageCarriage — Avanti West Coast with MHP Mischief
  • Destination Summer — Destination Summer with FTI Consulting
  • Launching a new British cruise line — Ambassador Cruise Line with Lotus UK Integrated Communications
  • Let's Get Back On Track — Rail Delivery Group with Grayling
  • Sweatpant Boots — Business Iceland with M&C Saatchi Talk


Energy and Natural Resources

  • A Common Goal — SSE Airtricity with Edelman UK&I
  • Front-Loading Net Zero — Wärtsilä with Greenhouse
  • Green Light Signal — National Grid with Edelman
  • In employers we trust: Mobilizing employers to boost vaccination rates in Slovakia — SPP with Seesame with Provocation Bureau and Barney Studio
  • Shell - Simplifying the company structure — Shell with Hill+Knowlton, Finsbury, Wunderman Thompson

Chemicals & Industrials

  • Körber in your pocket - mobile app for employees in Körber’s Pécs plant — Körber Hungária Gépgyártó with Ferling
  • Responsible Forestry — Ponsse with SEK
  • Solein—the most revolutionary protein in the world — Solar Foods with Avidly

Professional Service Firms

  • "Matrocinio" - Changing the Inequalities in Sponsorship —Apple Tree
  • Seesame App - motivational employee program — Seesame
  • Seizing the opportunity of connected payments — with Asda'a BCW
  • UBS Growth Talk — UBS Switzerland with Farner Consulting, John Allen
  • Zeronomics: Financing the transition to a net-zero world — Standard Chartered with Man Bites Dog

Real Estate & Construction

  • Framery One – The First Connected Soundproof Pod — Framery with Kurio
  • Lisbonska. Neighbourhood Conversations. Communication of a difficult development project — Grupo Lar Polonia with N42 sp. z o.o.
  • Reborn Cities — Iulius with Rogalski Damaschin Public Relations

Transportation & Logistics

  • #InFlightWeTrust - The Arab world’s first in-person aviation event post-Covid-19 — Air Arabia with Asda'a BCW
  • FedEx Express - EURO 2020 — FedEx with Good Relations
  • Freight belongs on rail — DB Cargo with Ogilvy Germany
  • The butterfly in a spacesuit — Nova poshta with Gres Todorchuk
  • When Harry met Santa — Posten with POL


Consumer Electronics

  • Capturing wildlife with a smartphone — Samsung Electronics Baltics SIA with Hamburg and Partners
  • Missing Masterpieces — Samsung with Edelman
  • Perspire, Perform, Prevayl — Prevayl with AxiCom
  • State of Hybrid Work 2021 — Owl Labs with Clarity Global
  • Wildlife Watch — Samsung with Edelman

Technology: Hardware

  • Dress Release — Roland DG EMEA with Fight or Flight
  • First Minecraft comics on Instagram — Nvidia with Konektor
  • Reverse Vending Machine becomes Media Phenomenon — TOMRA
  • Social Selling Experts - the salesperson becomes the influencer — Dell Technologies with Monday Group
  • Zeiss Digital Anniversary Radio — Carl Zeiss with Wildstyle Network

Technology: Software & Services

  • #ChooseWordsWisely — Instagram with Hill+Knowlton Strategies
  • 2021 by George Orwell — Avast with The Romans
  • Lullabies - The bedtime project — Spotify with Jung Relations
  • Microsecond Mindset — KX with Octopus Group
  • The Fight Against Tech Abuse – Refuge & Avast — Avast with Kaizo


  • #BrowseResponsibly — O2 Slovakia with Seesame, Free Andy Agency, Zenith Media
  • Cosmote 5G Mini Documentaries Series | Digital Influencers Plan — Cosmote with V+O Communication
  • Launching 5G in Lithuania — AB Telia Lietuva with Fabula Rud Pedersen Group, Inspired UM, Milk Agency, Propeller, Some Films
  • Protecting the UK's iconic phone boxes — Ofcom
  • The Two Hearts Pizzeria — Virgin Media with Tin Man


  • A Marriage Made in Covid — Hitched with W Communications
  • Italians & smartphones, a love story — with INC Istituto Nazionale per la comunicazione
  • "Old Dogs, New Tricks” interactive video series – a pioneer digital PR initiative — Jófogás (Adevinta Classified Media Hungary) with Lounge Group
  • Mount Recyclemore — musicMagpie with Fanclub
  • Work from home and live better — with INC Istituto Nazionale per la comunicazione


Animal Care

  • Covid caused a dog ownership boom, but a dog is not a toy — Finnish Kennel Club with Brunnen Communications
  • Life Partners — Mars Petcare with Cirkle
  • Showing up for homeless pets: Launching the world-first State of Pet Homelessness Index — Mars Petcare with Edelman

Consumer Health

  • A Colourful Life — Farewill with The Romans
  • Coldish — Sensodyne (GlaxoSmithKline, GSK) with Prime Weber Shandwick
  • Heavy Lifting: Virgin Active SA stays fighting fit — Virgin Active South Africa with Razor (M&C Saatchi Group SA)
  • How Does ADHD Feel Like? — Takeda with Drum Communications, Psyon Games, Halla Tuotanto
  • VaxCam: A behaviour change campaign to get Londoners jabbed — City of London with Ketchum UK

Healthcare Providers

  • #VaccinatedFor — Abu Dhabi Health Services Company (SEHA)
  • Close to People — Dr.Max with Ogilvy Romania
  • ISS Health Welfare Project — ISS Iberia with Ulled Asociados
  • The incredible story of CoviMedical - A DJ booker turns into Germany’s No 1 face for Covid-19 tests — CoviMedical with MSLGroup Germany
  • The Power of People: Why #NursesMatter For MSD — MSD with Hanover Communications

Medical Technology

  • 50% Is Not Enough – Boosting Vaccine Confidence in the UAE — G42 Healthcare with APCO Worldwide
  • MHF On Wheels — Alpha Mead Health Services with Chain Reactions Nigeria
  • Sivu: The Sound Of Hope — GN Hearing with Hill+Knowlton Strategies

Pharmaceutical: RX

  • Help antibiotics to help you! — Arterium pharmaceutical company with One Health agency, part of One Philosophy Group
  • Stella: A Trailer Of A Movie That Should Exist — Sanofi with Weber Shandwick
  • The World of Knowledge Race: A Fresh Approach to Internal Engagement and Learning — Allergan Aesthetics, an AbbVie company with Makara Health, Actando
  • Time Keeper — Janssen Pharmaceutica N.V. with Edelman UK&I
  • Wolf Tells The SMA Story — Biogen Italy with Edelman Italy
  • Zentiva - We Change Habits — Zentiva Poland with Procontent Communication



  • Animals do what? — NSPCA with Razor / M&C Saatchi Abel
  • Face to Face - social campaign highlights challenges of care work and increases its appreciation — Tehy with Viestintä Oy Drum
  • Kompass / Europa — Kompass / Europa with Farner Consulting
  • Making mobility a key stake during the 2021 elections in La Réunion — Fédération Nationale des Transports de Voyageurs Réunion with Blast BCW
  • Saving Business Travel — Business Travel Association (BTA) with Pembroke and Rye

Educational and Cultural Institutions

  • Adapting UOWD’s Education Model in the Age of the Pandemic — University of Wollongong in Dubai with APCO Worldwide
  • Education that challenges — Kristiania University College with Geelmuyden Kiese
  • Entrepreneurship Adventures — King Abdullah University of Science and Technology with Hill+Knowlton Strategies
  • Imune - Verified information about vaccines — IHMT / NOVA with Lift Consulting
  • Making STEM Stimulating — IET with W Communications

Government Agencies

  • EU Talent.Space — Delegation of the European Union to Ukraine with Mainstream
  • Fredi Vogl —Astra with Farner Consulting
  • The hate with no name — Norwegian Directorate for Children, Youth and Family Affairs with Trigger Oslo and One Big Happy Family
  • The vaccine campaign: Do it for yourself — Oslo Municipality with Trigger Oslo, Vi er OSS and One Big Happy Family
  • Vaccination at the workplace — Ministry of Health of the Slovak Republic with PA Matters

Not-For-Profit Organizations

  • Billion Dollar Collection — H&M Foundation with Prime Weber Shandwick
  • Cake Kalk AP — The SAWC
  • Influencer Marketing with Every Can Counts — Every Can Counts with Ewing
  • The Confession Booth — The Norwegian Red Cross with JCP PRAD
  • What happens in the Arctic doesn’t stay in the Arctic. — Arctic Basecamp with Franses