SABRE EMEA 2024 Finalists | PRovoke Media

2024 SABRE EMEA Finalists

The 2024 SABRE Awards EMEA shortlist includes over 400 campaigns, selected from among more than 2,000 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of industry leaders.

Our 20th annual EMEA SABRE Awards will take place at Troxy in London on April 17.

The Innovation SABRE Awards winners will be presented during the PRovokeEMEA Summit in the afternoon of the same day at The Ham Yard Hotel

Tickets for the daytime conference + IN2 SABRE Awards, and the evening SABRE Awards are on sale now.

Diamond SABRE Awards

Company of The Year

  • Birds Eye 100 Years and Counting — Birds Eye with Cirkle
  • Company of the year — Ethara
  • Lagos Blue Rail — Lagos Metropolitan Area Transport Authority (LAMATA)

CEO of the Year

  • Winner: Saif Rashid Al Noaimi for CEO of the year — Ethara

The SABRE Award for Superior Achievement in Brand-Building

  • 15th annual ASDA’A BCW Arab Youth Survey: Living a New Reality — ASDA'A BCW
  • Creating Hope out of hopelessness — Of Soul and Joy with Razor / M&C Saatchi Group
  • Gangs of Lagos — Prime Video with Redrick Public Relations, Kinde Group, Tenx Collective
  • How to build a love brand on banking market - VeloBank’s success story in Poland — VeloBank
  • T-Mobile and Tele2 become Odido | How two brands became one using a smart big bang strategy. — Odido with Bijl PR / Proof

The SABRE Award for Superior Achievement in Reputation Management

  • Action Stations — Trainline with Hope&Glory
  • Česká spořitelna as a new fintech based on a traditional bank Changing the bank’s image and attracting IT talents — Česká spořitelna with Knowcomm s.r.o.
  • Going Above & Beyond for London Luton Airport — London Luton Airport with Tin Man
  • Novartis Pavillon: Can a building be a communications channel? — Novartis with Commetric
  • Powering Progress — Anglo American with Razor / M&C Saatchi Group

The SABRE Award for Superior Achievement in Research and Planning

  • Connected Education: How digital technologies can transform education in Sub-Saharan Africa — Vodacom with WE Communications
  • Smashing the Second Glass Ceiling — BSI with Hill & Knowlton
  • T.R.A.I. — OLX Online Services/ with MSL The Practice, Publicis, Digitas, Media Investment
  • The UnSustainability Report — Deloitte/GK with Geelmuyden Kiese
  • The Year of Super Smart Home Hacks — Smart Energy GB with Tin Man

The SABRE Award for Superior Achievement in Measurement and Evaluation

  • A new era of Talkabilty — Razor PR / M&C Saatchi Group
  • Novartis Pavillon: Can a building be a communications channel? — Novartis with Commetric
  • PR Brand Acceleration Measures PR Coverage Effectiveness — MSL Sofia, Publicis Groupe Bulgaria with MSL Sofia, Publicis Groupe Bulgaria



  • #bokfriday - SA Rugby — SA Rugby with Dialogue Communications
  • #Leapfrogging4Africa — Wärtsilä Energy with Kurio & Greenhouse Communications
  • Bread for Bricks — BB Bakeries (Premier FMCG) with Retroviral
  • Drunk Drivers Stay For Free — with Clockwork
  • Order from the Country — Stork with The Hardy Boys, Retroviral

The Balkans

  • Civic Courage: Light in the Darkness — Pro-bono project in partnership with the Royal House of Romania with BDR Associates
  • From CEZ reasons — CEZ Group in Romania with Rogalski Damaschin
  • 'How are you?' mental health awareness campaign — Hrvatski Telekom / Croatian Telecom
  • The Finance Class — Mastercard with Golin Romania
  • TripleRO (3RO) — Rewe Group/ Penny Romania with MSL The Practice

The Baltic

  • Click Caution — Lithuanian Transport Safety Administration
  • Election without fake — Committee for the Defense of Democracy with K Group, Must Be Loud
  • Estonian Museum Card Launch — Estonian Museum Card with Hamburg & Partners
  • The Power of Kind Words — Volfas Engelman with TBWA Vilnius and Dentsu X
  • Unendangered Species — PI Deposit System Administrator with Fabula Rud Pedersen Group


  • #BlueBag #DontForgetToRecycle — Nespresso with Whyte Corporate Affairs
  • Arts 56 — FTI Consulting
  • Dogfishing — Pedigree - Mars Wrigley with Weber Shandwick Netherlands
  • Plastics Europe: Using data to inform digital strategy — Plastics Europe with SEC Newgate EU
  • The National Climate Week 2023: An impactful and above benchmark governmental campaign! — Ministy of Economic Affairs and Climate Policy with Bijl PR in collaboration with Campagne


  • #OptInk — Junge Helden e.V. with Weber Shandwick Germany, McCann Paris, McCann Germany
  • Awkward Airport Habits: When a TikTok trend becomes a campaign — Fraport with MSL Germany, House of Yas, Wrage&Antwort
  • Introduction of realistic economic education in Austrian schools — Stiftung für Wirtschaftsbildung with Schütze Public Results
  • Making History - How to turn a slogan into reality — Islam Alijaj with Farner Team Farner
  • Shhhhh! Meyle puts Tesla's squeaks to rest — Meyle with Klenk & Hoursch

Central Eastern Europe

  • Alteo – You’ve got the energy — Alteo Group with Next9 Communications, Streba Production
  • Analoggers Anonymus — Alfa Vienna Insurance Group
  • How artificial intelligence sees a Hungarian endemic — Egis Pharmaceuticals with Noguchi
  • Ketchup so pure you can take a bath in it — The Kraft Heinz Company with MSL Czech Republuc, Leo Burnett Prague
  • Tesco’s Central European Employer Branding campaigns — Tesco with Follow The Yellow Communications & Ferling


  • 100 Days to convince : Launch of Popeyes in France! — Popeyes with Monet (Groupe Ceetadel)
  • Heinz x Monet : Heinzity - Food Truck Tour 2023 — Heinz with Monet (Groupe Ceetadel)
  • Mes premiers mois avec l'Urssaf: positioning as the leading partners for creators — Urssaf with SEC Newgate France


  • #IgualesyÚnicas — Pernod Ricard Spain with Apple Tree
  • Book 2.0: The Future of Reading — Portuguese Association of Editors and Booksellers (Associação Portuguesa de Editores e Livreiros – APEL) with Lift Consulting
  • Homeless Entrepreneur — Homeless Entrepreneur with Lift Consulting
  • Positioning Schneider Electric as a Leader in the Fight Against Climate Change — Schneider Electric with Team Lewis
  • Stars For Equality — CFF Olympia Las Rozas with Apple Tree


  • Darkness Into Light 2023 | Electric Ireland x Pieta — Electric Ireland with Wilson Hartnell / Ogilvy
  • eBay Ireland Luxury Fashion Event — eBay with Ogilvy Ireland
  • Guinness x Pellador — Guinness Ireland with Wilson Hartnell
  • Talking Depression - supporting open and honest conversations about severe depression — Janssen Sciences Ireland UC with Wilson Hartnell
  • Team of the Year? Probably — Carlsberg Ireland with Wilson Hartnell


  • Ca' Select Opening — Gruppo Montenegro with INC - Istituto Nazionale per la Comunicazione
  • Cost of beauty — Unilever, brand Dove
  • H-Commerce vs. E-Commerce: Shop with a Human Touch — American Express with BCW Italy
  • The Climate Emergency is a humanitarian emergency — UNHCR with INC - Istituto Nazionale per la Comunicazione
  • The Voice of Intimacy - sexuality and metastatic breast cancer: we can talk about it — Pfizer with BCW Italy

The Middle East

  • A Roaring Triumph: Arabian Leopard Day — The Royal Commission for AlUla with Hill & Knowlton
  • COP28 Live Studio — The Abu Dhabi Media Office with APCO Worldwide
  • Got. Got. Need! — Action Global Communications - UAE with Action Global Communications - UAE
  • Heinz Ketch-up and Down — Kraft Heinz MEA with Current Global and FP7
  • Truth About Weight — Novo Nordisk with ASDA'A BCW


  • Are you prepared in case something happens? — The Norwegian Directorate for Civil Protection (DSB) with TRY Råd
  • Finland's Energy-Wisest School — Caverion with Kurio
  • For Your F*cking Freedom — RFSU AB with Valtech Radon
  • Offline Island - The world's first phone-free island — Visit Kotka-Hamina/Cursor oy with SEK
  • STK: Electrifying the green transition in the construction sector — Finnish Electrotechnical Trade Association (STK) with Netprofile


  • A receipt to a great story — Pressbyrån / Reitan Convenience Sweden with Spotlight Communications
  • EasyPark in Space — EasyPark with JMWGolin
  • Heatstriker — Arken Zoo with BCW
  • Spellbound by Sweden — Visit Sweden with Prime Weber Schandwick
  • The Age Perspective — Essity with Spotlight Communications


  • Local Pharmaceutical Production Technology — Sanofi Sağlik Ürünleri with DesiBel Agency
  • Love and Healing Through Communication — Defacto Perakende TİC. with Communication Partner
  • Parents of Girls — Lego Turkey with PR House Communications
  • Project Trust — Unilever Turkey - Dove Turkey with PR House Communications

Ukraine and Other Independent States

  • AI-based press-release generator for PR specialists — ITComms, PR agency
  • Illusions May Be Deceiving. Look again — International Organization for Migration (IOM) with plusone social impact
  • Small landlocked country in South Caucasus wants its story told — The Armenia Project with Thunder11

United Kingdom - Small Budget

  • 50 Shades of Ginger — Roland DG with Fight or Flight
  • Becoming a Cultural Icon — Oreo with Tin Man
  • Lidl Fashion Week — Lidl with The Romans
  • Smart Jars — Hellmann's with Ogilvy UK
  • This Girl Can Beats the Barriers — Sport England with 23red

United Kingdom - Medium Budget

  • Innocent: The (Big) Big Knit — Innocent with Frank PR
  • Owning Super Bundling — Bango with Wildfire
  • The Chat: the UK’s first WhatsApp drama series by W Communications & BMB — Breast Cancer Now with W Communications & BMB
  • The Re-Roar Remix — The Jockey Club with The Romans
  • Training AI — ASICS with Golin

United Kingdom - Large Budget

  • #ReadyFor20mph — Welsh Government with Lynn
  • A Private Message — WhatsApp with Edelman
  • Choose Carton — Tetra Pak with Brands2Life
  • Discover the Cosmos — Airbus with MSL UK
  • The Unforeign Exchange — HSBC with Edelman

Multi-Country Programme

  • A New smart For New Times: The Reinvention of an Iconic Brand — smart Europe with Ketchum Germany
  • Go nature. Go carton.  — Tetra Pak with Kunde & Co and Brands2Life
  • Green Switching: Enabling an SF6-free World — Eaton with Dentons Global Advisors
  • Not Optional — Index Ventures with H/Advisors Cicero
  • Walk a Mile — Zalando with Smarts

Global Programme

  • Creating Watercooler Media Moments with Science — Elsevier with Kaizo
  • Saw This, Made This — Bombay Sapphire with Ogilvy UK
  • Severe Asthma Index — Sanofi and Regeneron with The Weber Shandwick Collective
  • When David buys Goliath, Managing and communicating a global reset — London Stock Exchange Group with Lansons/Team Farner
  • World Diabetes Day 2023: An Urgent Call-to-Arms to Tackle to the Global Diabetes Crisis — International Diabetes Federation with Berkeley Communications

Practice areas

Marketing Communications

Business-To-Business Marketing

  • 7 Wonders Challenge — Travelport
  • Keep IT Real for Europe’s SMEs — Sharp Europe with Kaizo
  • The IT Mountain — 3Step IT with Spotlight Communications
  • Trust The Tree — Forest Stewardship Council International (FSC) with Waggener Edstrom Communications (WE Communications)
  • Watts Up North — Berggård Amundsen & Norgeseliten with Nucleus

Consumer Marketing (Existing Product)

  • Baileys Global Eurovision Song Contest 2023 — Baileys Global with Ogilvy
  • Barbie, Pink Empowerment — Mattel with Marco
  • My Best Friend — UltraPet with Retroviral, Panther Punch
  • Rewilding Mode — Husqvarna with Prime Weber Shandwick
  • Sea of Thieves — Xbox with Clockwork

Consumer Marketing (New Product)

  • #Snacketiquette — Yoplait with Cirkle
  • All lined up for Ambra Limpida — Heineken Ichnusa with INC - Istituto Nazionale per la Comunicazione
  • Northern Showdown — Riot Games with PR-operatørene
  • Pancake Day — Barilla Mulino Bianco with INC - Istituto Nazionale per la Comunicazione
  • Project Heid: a new form of ‘graphic design’ by W Communications with Endura — Endura with W Communications

Inclusive Marketing

  • Coty's #UndefineBeauty campaign: Social change begins in the dictionary — Coty Beauty Germany with MSL Germany
  • High Flying Hounds — Virgin Atlantic and Guide Dogs with Tin Man
  • Navigating to Freedom with AI — Ewaa - Abu Dhabi Center for Sheltering and Humanitarian Care with Weber Shandwick MENAT
  • Romani rejection letters — Diak Romako with SEK
  • The Pride Side — Mastercard Netherlands with big group Amsterdam, Table for Ten, Omnicom PR group NL

Integrated Marketing

  • An Excellent Place for a Landfill — Getliņi EKO with Golin Riga, White Label, McCann Riga, Mindshare
  • Desalia 2023:The social event with the greatest exposure in Spain — Ron Barceló with BCW Spain with Acciona Cultura and Socialmood
  • Love or Hate, The Unborn Baby Edition by W Communications & adam&eveddb — Marmite with W Communications & adam&eveddb
  • POV: Europe's Best Airport — Budapest Airport with Lounge Group
  • Serving up Women's World Cup Fever with McDonald's UK — McDonald's UK with Red Consultancy

Corporate Reputation

Institutional Image

  • #BrusselsCalling: a media debate series — SEC Newgate EU
  • 10 years of the Business Expectations Index — Československá obchodní banka with Bison & Rose
  • Bringing down the walls: How a fenced-in company opens up to society — Charles River Laboratories with Omnicom PR Group NL
  • Much more than a word — AMGEN with Torres y Carrera
  • “Retailer opens shop”: Re-opening 363 Oxford Street — hmv with Hope&Glory

Employee Communications

  • Nordic Valley - a counterweight to Silicon Valley — Vipps MobilePay with Trigger Oslo
  • Telling the magical story of the Journey of a Package — Amazon with Hill & Knowlton
  • We, Sofidel. Food Stories — Sofidel with BCW Italy
  • Who Cares? CME Cares! — CME with Ewing with Ewing s. r. o.
  • Your Journey to More — The Arab Energy Fund with The Engage Group

Employer Branding

  • Finland's Energy-Wisest School — Caverion with Kurio
  • Global Parental Leave — Barilla Group with INC - Istituto Nazionale per la Comunicazione
  • How Janssen gained traction in a competitive environment — Janssen Norway with PR-operatørene
  • Tesco’s Central European Employer Branding campaigns — Tesco with Follow The Yellow Communications & Ferling

Executive Communications

  • OX2: Dialogue as the Key to Success in Renewable Energy Projects — OX2 Finland with Brunnen Communications
  • Rethink Disruption: The Impact of Inaction — Philip Morris International
  • How strategic executive communications made the stock market return of Sandoz a success — Sandoz

Capital Markets Communications

  • Winner: Porsche Annual and Sustainability Report 2022 — Porsche with Kirchhoff | Team Farner

Engaging Society

Purpose-Driven Branding

  • Fish SouPET — Electrolux with Golin Romania
  • fritz-kola and BVG - Making Moves Together — fritz-kulturgüter GmbH with segmenta communications
  • ICON meets Icons — Range Rover with BCW
  • Turn Your Back — Dove with Ogilvy UK & David
  • Vaginas Uncensored — Bodyform - Essity with Tangerine Communications

Community Relations

  • Diakonie CME, TV Nova And Ewing Unite To Do Good — Diakonie ČCE, CME, TV Nova with Ewing
  • Grandchildren-Fit Austria — Enkeltaugliches Österreich with Ketchum Austria
  • National Blood Week 2023: ‘Giving Type’ — NHS Blood and Transplant with Havas Red
  • Renew the future: From territories to decision makers, supporting the green transition — various Energy clients with SEC Newgate Italy
  • Romania Unfolds — Veolia Romania with Porter Novelli Romania

Corporate Philanthropy and Fund-Raising

  • 500Dresses in support of cancer prevention and early detection in Estonia — Estonian Cancer Association with Freelance/citizen activists
  • Changing the world's mind on African innovation — The Milken Institute with the Motsepe Family Foundation with Razor / M&C Saatchi Group
  • The Cent Diet — Lidl Slovakia with Wiktor Leo Burnett and SKPR Strategies
  • The Playground Special Olympics - Inclusion can be easy as pie — Procter & Gamble with Brandzeichen Markenberatung und Kommunikation
  • Women in Safe Homes fund and Patron Charitable Initiatives (PCI) programme — Patron Capital with SEC Newgate UK

ESG Campaign

  • Announcing the most ambitious rhino rewilding programme globally — African Parks with WE Communications
  • ENSO, The Eternal Return of Glass — ANFEVI (Friends of Glass) with Marco
  • Real Life Roomsets — IKEA with Hope&Glory
  • Turn back time for nature — CEZ Group in Romania with Rogalski Damaschin
  • WWF Climate Realism — WWF Germany with MSL Germany, Leo Burnett Germany, Digitas Pixelpark Germany, Starcom Germany

Public Education

  • #NoJargon — Sanofi with Bleunuit Audiovisuel & Weber Shandwick
  • E.ON Energy Station — E.ON Romania with MSL The Practice, Starcom
  • Hunger Games — Save the Children with Golin Romania & Initiative Romania
  • Speak Up for COPD — Speak Up for COPD Coalition with Edelman
  • WalkSafe: Get Every Bud Home — Budweiser Brewing Group UK&I with Hanover Communications


Crisis Management

  • Winner: Hikers Against Hatred — Wiggle x Adidas with The Romans

Issues Management

  • Energy crisis as a business and reputational threat — Finnish Glasshouse Growers' Association with SEK
  • Independence for Europe — Infineon Technologies AG with Ketchum Germany
  • Our lives are at stake: Creating safer Slovakia for LGBTI people — Iniciatíva Inakosť with Seesame
  • Take a Step. Empathy Conquers Violence — The Office of the Deputy Prime Minister for European and Euro-Atlantic integration of Ukraine with the support of the United Nations Population Fund (UNFPA) in Ukraine with plusone social impact
  • Unmasking SIM Farms — Sinch with FTI Consulting

Public Affairs

  • Helping together with 2% — Chamber of Non-Governmental Non-Profit Organizations with SKPR Strategies
  • Red Alert: Germany's hospitals fight for survival — German Hospital Federation (DKG) with MSL Germany, Digitas Pixelpark
  • Riverford Organic - Get Fair About Farming — Riverford Organic with Frank PR
  • SustainaLearn: Bringing education at the forefront of the global climate discussion — UAE Ministry of Education with Weber Shandwick MENAT
  • The most important meal (and message) of the day — Arla & Magic Breakfast with Hill & Knowlton

Media Relations

Corporate Media Relations

  • From 'Ways of design' to 'Away from design' — Abitare Co. with MY PR
  • Gold for Hope — Medlife with MSL The Practice
  • heineken@work — Heineken with INC - Istituto Nazionale per la Comunicazione
  • Higher Level of Cloud — Microsoft Poland with dfusion communication
  • Strategic Rise in the Francophone African Market through innovative communication — MCB Consulting with Blast BCW

Product Media Relations (Consumer Media)

  • Coronation Carriages — Uber with Hope&Glory
  • Does Anything Truly Fill A Hole Like A Pot Noodle by W Communications with Pot Noodle — Pot Noodle with W Communications
  • Durex Condom Testers — Durex with Splendid Communications
  • Positive Sharing with Life360 — Life360 with Kaizo
  • Walkers Halloween 'Snackstumes' — Walkers with Splendid Communications

Product Media Relations (Trade Media)

  • Winner: Hiring Hope in the Age of AI — HireVue with Positive

Digital and Social Media

Digital Campaign

  • Pfizer Tickadvisor — Pfizer with BCW London
  • Real or Not Real — Frontify with Fight or Flight
  • Release the kids back into the wild — Visit Norway with Trigger Oslo
  • The Good Store — TECOM Group and Emirates Red Crescent with Hill & Knowlton
  • The Granboks — Castle Lager (AB inBev) with Retroviral, Shaun James Film

Social Media/Social Networking Campaign

  • Black Panther: Wakanda Forever — Xbox with Clockwork
  • IKEA Throws in a Towel — IKEA with Hope&Glory
  • The Amex TikTok Correspondent — American Express with Hope&Glory PR
  • The National Museum of Summer Destinations — The National Museum of Norway with Trigger Oslo
  • The Reflector Agent — Trygg Trafikk with Nucleus

Influencer Marketing

  • #YSLBeautyLiveFromLagos — Yves Saint Laurent Beauté with Redrick Public Relations, Vie By Neni
  • Making dog poo splat across the headlines — Vetoquinol - Droncit with Cirkle
  • Pitch to Win — Pitch with Fight or Flight
  • Trust — NKVTS with TRY Råd and Try Opt
  • Turn Your Back — Dove with Ogilvy UK & David

Branded Journalism

  • As Real As It Gets — Reckitt Germany with Hill & Knowlton
  • Bravo magazine x Netflix — Netflix with MSL Poland
  • Dream Big — Sanofi with Weber Shandwick
  • Electric Futures — Kia UK with Third City
  • Zurich Insurance - Seanna The Seahorse — Zurich Insurance - Seanna The Seahorse with Frank PR

Word of Mouth

  • #yellowunited - Employee Advocacy putting the social back into social media — DHL Group with segmenta futurist:a
  • Misheard Version — Specsavers with Golin
  • Shopt Summer Campaign — Shopt with Cirkle
  • Weetabix #Milkfirst — Weetabix with Frank PR
  • Word Of The Year: Rizz — Oxford University Press with The Romans


Guerrilla Marketing

  • 5G-Onion — Telia with Prime Weber Shandwick
  • A Sign of Respect — Goodfella's with Cirkle
  • Logan Opens the Markets — NOW with Hope&Glory
  • The Longest McDrive™ — McDonald’s® with Fabula Rud Pedersen Group
  • The Sweet Seat — Candy Crush with The Romans

Publicity Stunt

  • Heinz Ketch-up and Down — Kraft Heinz MEA with Current Global and FP7
  • The Flaming Billboard — Doritos with Splendid Communications, Sips & Bites
  • The Gratest Cheese Pull — Doritos Dippers with Good Relations
  • The Taylor Prank by Burger King Germany — Burger King Deutschland with Ketchum, Grabarz & Partner, dentsu X, David Martin, Burgerware
  • We're Back — Sela x Newcastle United with Sela, Newcastle United, Spectacle Partners, CSM

Special Event

  • Bringing BSL to the Beautiful Game — Cadbury Fingers with Tin Man
  • Royal Docks Innovation and Enterprise 125th Anniversary Summer Festival — University Of East London
  • Tesco Coronation Pub — Tesco with Splendid Communications
  • The Reservoir Refill — INEOS with Geelmuyden Kiese
  • Unearthing The Green Gap by W Communications with Grow To Know — Grow To Know with W Communications


  • Come as you are — DNB with JCP
  • Girls Want More — Sparebank Vest with Trigger Oslo
  • Łączy nas najlepszy skład. First sponsorship project of this kind. Co-branding and a new pioneering product line by PZPN and Biedronka — Jeronimo Martins (Biedronka) & Polski Związek Piłki Nożnej with Publicon Sport and Publicon Services
  • Orlen Group Sponsorship Report. On how sport effectively supports the business and marketing of the Polish champion — Orlen with Publicon Services
  • To everyone that supports the future: We support you — Opel Norway x Norwegian Handball Federation with Geelmuyden Kiese

Trade Show

  • Leap 2023 — Tahaluf with Action Global Communications
  • Putting the H into B2B — Mastercard EEMEA with Weber Shandwick MENAT
  • The Reclaimed Table — IFRC with Weber Shandwick
  • Turning Sustainability Ambition into Action — IBM with Weber Shandwick
  • White Milano: Bringing 100 Saudi brands to White Milano tradeshow during Milan Fashion Week — White Milano with SEC Newgate Middle East

Specialist Audience

Marketing to Men

  • Al fondo a la derecha (To the far right) — TENA Men, a brand of Essity with Atrevia
  • Let's talk about prostate — Janssen Romania with MSL The Practice
  • Map1mp1 - The Makazole Mapimpi story — Ryobi with Retroviral, 10th Street

Marketing to Women

  • Bright Sky - Let the sky become bright! — Vodafone Hungary Foundation with ACG Agency
  • Durex Orgasm Gap — Durex with Splendid Communications
  • Jasady — Roche Diagnostics with ASDA'A BCW
  • The New Beginning — Visit Norway with Trigger Oslo
  • The Squared Ball — Allianz with Edelman

Marketing to Youth

  • Be Seen Be Heard — The Body Shop with Headland Consultancy
  • Don't Be Jealous — Eurojackpot with Fabula Rud Pedersen Group
  • Give Your Wardrobe a New Dimension — Aupark Shopping Center Bratislava with Seesame
  • Lanes open - The image reformer of vocational education and training — Amke with SEK
  • Youth financial education: increasing awareness on tax income return — Belastingdienst with HvdM Public Relations

Marketing to Seniors

  • Winner: Gogos with Vuma — Vuma with Tribeca Public Relations

Multicultural Marketing

  • National Blood Week 2023: ‘Giving Type’ — NHS Blood and Transplant with Havas Red
  • Nivea's Skin Out Loud: Celebrating (Skin) Diversity — Beiersdorf AG with MSL Germany, Publicis One Touch
  • Rainbot — Pride Connection Mexico with LLYC

Industry sectors

Consumer Goods


  • BLJ Worldwide with Lusail International Circuit: Reintroducing Qatar as the Middle East’s Home of Motorsports — Lusail International Circuit with BLJ Worldwide
  • Continental: The Future of the Automotive Industry — Continental with Team Lewis
  • Hot Motor Bottles — Dacia with Hope&Glory
  • Norway's longest summer vacation — Bosch with JCP
  • The Most Beautiful Sounds of Slovakia — Skoda Auto Slovensko with Wiktor Leo Burnett, Socialists, PHD, PR Clinic, Michael Gajdos

Fashion & Beauty

  • bruno banani: Who’s magnetic? — Coty Beauty Germany GmbH with MSL Germany, Spark Germany
  • IWC X AMG Speed City — IWC Schaffhausen with The 10 Group
  • Max Mara: creating brand presence in the Middle East — Max Mara Group with SEC Newgate Middle East
  • Personal Best — ASICS with Golin
  • Resikle an bote ek Garnier — BrandActiv with Blast BCW

Food & Beverage

  • Mythos Beer Campaign, The Most Inclusive Campaign Aims to Make Joy and Happiness Accessible to All! — Olympic Brewery - Mythos Brand with V+O Greece
  • The Doorperson Diploma — Desperados with The Romans
  • The mosaic of Wonders — Heineken Birra Messina with INC - Istituto Nazionale per la Comunicazione
  • Too Good to Go x Team Lewis: Fighting Food Waste — Too Good to Go with Team Lewis
  • Win The Weekend — Suntory Beverage & Food GB&I with Hanover Communications

Home & Furniture

  • Dream Makers — BSH Hausgeräte GmbH with MSL Germany
  • Make the home a safer place — Resideo
  • Making Home, Home Again — Dulux with Cirkle
  • Suds in Schools — smol with Fanclub
  • Winnie the Pooh: The Deforested Edition — Who Gives A Crap with Eleven/TBWA Melbourne Fanclub TBWA Chiat Day (US)

Consumer Products

  • A Campaign That Matters #WeTurnDown — Procter und Gamble Germany GmbH with Ketchum Germany
  • Braille Bricks — Lego with Golin
  • Love As You Are — Control with BCW Spain
  • Nivea's Shadow Jumper — Beiersdorf with MSL Germany, Publicis One Touch
  • No sin mi perro — Rover with Canela

Consumer Services


  • Disney100, Wonder of Friendship: The Experience — Disney with Here Be Dragons
  • Foxy Launderette — Foxy Bingo with PrettyGreen
  • How to crash a party and get into the FIFA World Cup — with Corpcom
  • Tasawar: Taking the Runway — Snap Inc. with Weber Shandwick, The AR Lab
  • World of Warships’s World Ocean Day collaboration with Popeye the Sailor Man — World of Warships with Swipe Right

Financial Services

  • 50th Anniversary of Women on the Trading Floor — London Stock Exchange Group with Edelman
  • Mastercard Women Empowerment Initiatives — Mastercard Greece with V+O Greece
  • Share The Load — Starling Bank with Good Relations
  • Thinking Bigger Together — Innovation Norway with TRY Råd
  • Your right to banking — Romanian Association of Banks with Brain 4 Strategy

Food Service

  • Bringing Joy to AJ Clementine — Jollibee with Sushi
  • King Charles III: The Burger King — Burger King Deutschland with Ketchum, Grabarz & Partner, David Martin, dentsu X, Burgerware
  • Serving up Women's World Cup Fever with McDonald's UK — McDonald's UK with Red Consultancy
  • The Sproutwich — Deliveroo with The Romans
  • Think Big, Think Footlong — Subway with Marco


  • Home for Christmas — Rusta with PR-operatørene
  • Let's meet — Fortenova Group with Communications Office Colić, Laco & partners
  • Real Life Roomsets — IKEA with Hope&Glory
  • Save another way...the Lidl way — Lidl with Coolr and OMD UK
  • The Cien Effect — Lidl with The Romans

Travel & Tourism

  • Happiness Camp — Visit Finland with SEK
  • Hitting the right note: Eurovision 2023 campaign for VisitBritain — VisitBritain
  • Let’s TUI It — TUI with MSL UK
  • Redefine Luxury — Visit Norway with Trigger Oslo
  • The Keep Off The Track Track — Govia Thameslink Railway with Shook


Energy and Natural Resources

  • AVE CZ new website — AVE CZ odpadové hospodářství with Ewing
  • From commodity to designers’ favorite - – how a B2B aluminium company used strategic brand building to shape the market for greener materials and increase profit margins. — Hydro
  • This Influencer Does Not Exist - But Can Go Viral — Helen with Kurio
  • 'Twas the night before Solar — Hohm Energy with Retroviral and Panther Punch
  • Watts Up North — Berggård Amundsen & Norgeseliten with Nucleus

Chemicals & Industrials

  • No excuses - pioneering a fossil-free future — UPM Biochemicals with The Tilton Consultancy
  • Recycling revolution: Sumi's bold move wins — Sumi with Netprofile
  • The Impossible Statue — Sandvik with Current Global
  • The Pulse — Yara International with Geelmuyden Kiese & Copenhagen Film Company
  • Trailblazing circular economy success - Ministry awards Sumi the highest honours — Sumi with Netprofile

Professional Service Firms

  • A fake world — Torres y Carrera
  • A New Narrative — Infinite Global
  • Brussels Bubble Tea — FTI Consulting
  • Stop Working for Change — Canela
  • The Uncharted Territories Campaign — Allen and Overy with Team Lewis

Real Estate & Construction

  • Bye Bye Bridge — Lantis with Whyte Corporate Affairs
  • Habita: From a Deeply Broken Reputation to the Top 3 Influencer in Its Field in Finland — Habita Finland with Brunnen Communications
  • The Brentford project: revitalising Brentford town centre into a thriving waterside neighbourhood — Ballymore with SEC Newgate UK

Transportation & Logistics

  • DPD is you — DPD Czech Republic with Realness Agency
  • Fly to Work! — Budapest Airport with Lounge Group / Media Factory
  • Mesta goes soft! — Mesta with Trigger Oslo
  • NRC Group – Sustainability Report 2022 — NRC Group with TRY Råd, Netlife Bergen and Position Green
  • The Beyond Boundaries Initiative - DP World x 160over90 — DP World with 160over90


Consumer Electronics

  • “Responsible Jersey” - A BCW Italy campaign for Motorola — Motorola with BCW Italy
  • Fiction or Reality? #0doubtsSamsungTV — Samsung with Archetype Agency
  • The Art Of Regeneration — Back Market with Words + Pixels

Technology: Hardware

  • Acer Predator Games. The largest inter-school esports competition in Europe — Acer Polska with Publicon Services
  • Building a sustainable, resilient global supply chain — Intel with Progress Communications
  • Forbes cover painted by ABB robot — ABB with Marketup

Technology: Software & Services

  • #nohate – initiative that tackles hate speech in online space. — TrollWall with Seesame
  • 7 Wonders Challenge — Travelport
  • Accounts Deceivable — Medius with Fight or Flight
  • Netprofile & Etteplan: Green transition coming up! — Etteplan with Netprofile
  • The IT Mountain — 3Step IT with Spotlight Communications


  • 5G-Onion — Telia with Prime Weber Shandwick
  • New Enterprise Horizons for Expereo — Expereo with Kaizo
  • New record on the Danube - An extreme Network demo — Yettel Hungary with Noguchi
  • Orange makes Polish cities smart — Orange Poland with Icon Strategies
  • T-Mobile and Tele2 become Odido | How two brands became one using a smart big bang strategy. — Odido with Bijl PR / Proof


  • Coronation Carriages — Uber with Hope&Glory
  • Meta: Supporting Local Bookstores — Meta with Corpcom
  • Starting a Consumption Rebellion — Gumtree with Tin Man
  • Stop the Scams — with INC - Istituto Nazionale per la Comunicazione
  • We Know Who the Next Head of State Will Be — Tipsport


Consumer Health

  • (UN)sustainable Terrestrials — Essity Italy
  • Enter The New Period — RFSU AB with Valtech Radon
  • Get to know your kidneys — Boehringer Ingelheim Finland with Ahjo Communications
  • Let's Talk About Sex — Hims with Words + Pixels
  • Unhiding women in health — Angelini Pharma with BCW

Healthcare Providers

  • Cancer Goes Backword — Lower Silesian Center for Oncology, Pulmonology and Hematology, Onkologika Foundation with K Group
  • Gifting Lives with Hayat — Department of Health Abu Dhabi with Weber Shandwick MENAT
  • The Swim Inspection — Trygg-Hansa with JMWGolin

Medical Technology

  • Creating an Identity and Integrated Communications Strategy for Dipcan — Dipcan with Team Lewis
  • The Philips Big Picture — Philips with FleishmanHillard
  • Three Kind Words — Philips with Omnicom PR Group NL

Pharmaceutical: RX

  • "We are Generation Zero." — Sandoz with FleishmanHillard UK
  • Meningitis B Awareness Campaign (MenB) — GSK Greece with V+O Greece
  • The Next Chapter — Abbott with Weber Shandwick Switzerland
  • Unveiled! — Janssen Slovakia with Seesame
  • Zero Drug Deaths — Indivior with Ahjo Communications



  • #nePINdej! (don´t give your PIN) — Czech Banking Association with Svengali Communications
  • #NoShameCoalition — Answear.LAB with Clue PR
  • Greensource: raising awareness of the forest-based industry — Coalition of organisation in the forest-based industry (Cepi, EPIS, Pro Carton, ACE, EOS) with SEC Newgate EU
  • Slow Down, It's Too Early — Czech Association of Insurers with Hero & Outlaw, McCann Prague
  • WEconomy - Diversity Works — SHEconomy with Ketchum Austria

Educational and Cultural Institutions

  • Art Dubai: Transforming a five-day art fair into a cultural movement — Art Dubai with SEC Newgate Middle East
  • BLJ Worldwide with Qatar National Library: Sign Up September — Qatar National Library with BLJ Worldwide
  • Istituto Marangoni Dubai: becoming a catalyst for creativity and positive societal impact in the heart of Dubai — Istituto Marangoni Dubai with SEC Newgate Middle East
  • Now it's Your time! — The Romanian American University with BDR Associates
  • Romani rejection letters — Diak Romako with SEK

Government Agencies

  • Estonian Food Month — Ministry of Regional Affairs and Agriculture of Estonia with Hamburg and Partners
  • Fukkin Bitsh Slutt! — The Norwegian Labour Inspection Authority with Geelmuyden Kiese
  • Greener Than You Think! — Doprava Usteckeho kraje with Ewing
  • Tribute to the creativity of inventors all around the world — EPO with Marco
  • You first — The Norwegian Directorate for Children, Youth and Family Affairs with Trigger Oslo

Not-For-Profit Organizations

  • Boosting recycling in Slovakia and helping nature one PET or ALU at a time — Administrator of Deposit Return System with Neopublic with Ponyhouse
  • Breaking the Grass Ceiling — Football Beyond Borders & Go Fund Me with Headland Consultancy
  • Civilians Thank — Iniciative Civlians Thank with MSL Czech Republic & LonelyBase z.s. & initiators of Civilians Thank
  • La ruta de los héroes (Route of heroes): International Heart Valve Disease Awareness Week — AEPOVAC with SEC Newgate
  • You're not a fish — Flyte with Publicis MSL