SABRE Awards EMEA 2024 Winners | PRovoke Media

2024 SABRE Awards EMEA Winners

The 2024 EMEA SABRE Awards, which recognizes Superior Achievement in Branding Reputation and Engagement, were announced April 17. Also honoured were the Consultancies of the Year and Best Consultancies to Work For.

Platinum SABRE Award for Best in Show

Election without fake — Committee for the Defense of Democracy with K Group, Must Be Loud

#2: Real Life Roomsets — IKEA with Hope&Glory
#3: Finland's Energy-Wisest School — Caverion with Kurio
#4: Romani rejection letters — Diak Romako with SEK
#5: Heinz Ketch-up and Down — Kraft Heinz MEA with Current Global and FP7


Diamond SABRE Awards

Company of The Year

  • Birds Eye 100 Years and Counting — Birds Eye with Cirkle

CEO of the Year

  • Saif Rashid Al Noaimi for CEO of the year — Ethara

The SABRE Award for Superior Achievement in Brand-Building

  • T-Mobile and Tele2 become Odido | How two brands became one using a smart big bang strategy. — Odido with Bijl PR / Proof

The SABRE Award for Superior Achievement in Reputation Management

  • Action Stations — Trainline with Hope&Glory

The SABRE Award for Superior Achievement in Research and Planning

  • T.R.A.I. — OLX Online Services/ with MSL The Practice, Publicis, Digitas, Media Investment

The SABRE Award for Superior Achievement in Measurement and Evaluation

  • Novartis Pavillon: Can a building be a communications channel? — Novartis with Commetric



  • Drunk Drivers Stay For Free — with Clockwork

The Balkans

  • From CEZ reasons — CEZ Group in Romania with Rogalski Damaschin

The Baltic

  • Election without fake — Committee for the Defense of Democracy with K Group, Must Be Loud


  • Dogfishing — Pedigree - Mars Wrigley with Weber Shandwick Netherlands


  • #OptInk — Junge Helden e.V. with Weber Shandwick Germany, McCann Paris, McCann Germany

Central Eastern Europe

  • Analoggers Anonymus — Alfa Vienna Insurance Group


  • Heinz x Monet : Heinzity - Food Truck Tour 2023 — Heinz with Monet (Groupe Ceetadel)


  • Stars For Equality — CFF Olympia Las Rozas with Apple Tree


  • Talking Depression - supporting open and honest conversations about severe depression — Janssen Sciences Ireland UC with Wilson Hartnell


  • H-Commerce vs. E-Commerce: Shop with a Human Touch — American Express with BCW Italy

The Middle East

  • Heinz Ketch-up and Down — Kraft Heinz MEA with Current Global and FP7


  • Finland's Energy-Wisest School — Caverion with Kurio


  • Heatstriker — Arken Zoo with BCW


  • Project Trust — Unilever Turkey - Dove Turkey with PR House Communications

Ukraine and Other Independent States

  • Illusions May Be Deceiving. Look again — International Organization for Migration (IOM) with plusone social impact

United Kingdom - Small Budget

  • 50 Shades of Ginger — Roland DG with Fight or Flight

United Kingdom - Medium Budget

  • The Chat: the UK’s first WhatsApp drama series by W Communications & BMB — Breast Cancer Now with W Communications & BMB

United Kingdom - Large Budget

  • #ReadyFor20mph — Welsh Government with Lynn

Multi-Country Programme

  • Walk a Mile — Zalando with Smarts

Global Programme

  • Severe Asthma Index — Sanofi and Regeneron with The Weber Shandwick Collective

Practice areas

Marketing Communications

Business-To-Business Marketing

  • 7 Wonders Challenge — Travelport

Consumer Marketing (Existing Product)

  • Rewilding Mode — Husqvarna with Prime Weber Shandwick

Consumer Marketing (New Product)

  • Project Heid: a new form of ‘graphic design’ by W Communications with Endura — Endura with W Communications

Inclusive Marketing

  • Romani rejection letters — Diak Romako with SEK

Integrated Marketing

  • An Excellent Place for a Landfill — Getliņi EKO with Golin Riga, White Label, McCann Riga, Mindshare

Corporate Reputation

Institutional Image

  • “Retailer opens shop”: Re-opening 363 Oxford Street — hmv with Hope&Glory

Employee Communications

  • Telling the magical story of the Journey of a Package — Amazon with Hill & Knowlton

Employer Branding

  • Finland's Energy-Wisest School — Caverion with Kurio

Executive Communications

  • How strategic executive communications made the stock market return of Sandoz a success — Sandoz

Capital Markets Communications

  • Porsche Annual and Sustainability Report 2022 — Porsche with Kirchhoff Consult AG

Engaging Society

Purpose-Driven Branding

  • Turn Your Back — Dove with Ogilvy UK & David

Community Relations

  • National Blood Week 2023: ‘Giving Type’ — NHS Blood and Transplant with Havas Red

Corporate Philanthropy and Fund-Raising

  • The Playground Special Olympics - Inclusion can be easy as pie — Procter & Gamble with Brandzeichen Markenberatung und Kommunikation GmbH

ESG Campaign

  • Real Life Roomsets — IKEA with Hope&Glory

Public Education

  • Hunger Games — Save the Children with Golin Romania & Initiative Romania


Crisis Management

  • Hikers Against Hatred — Wiggle x Adidas with The Romans

Issues Management

  • Our lives are at stake: Creating safer Slovakia for LGBTI people — Iniciatíva Inakosť with Seesame

Public Affairs

  • Red Alert: Germany's hospitals fight for survival — German Hospital Federation (DKG) with MSL Germany, Digitas Pixelpark

Media Relations

Corporate Media Relations

  • Gold for Hope — Medlife with MSL The Practice

Product Media Relations (Consumer Media)

  • Coronation Carriages — Uber with Hope&Glory

Product Media Relations (Trade Media)

  • Hiring Hope in the Age of AI — HireVue with Positive

Digital and Social Media

Digital Campaign

  • The Granboks — Castle Lager (AB inBev) with Retroviral, Shaun James Film

Social Media/Social Networking Campaign

  • IKEA Throws in a Towel — IKEA with Hope&Glory

Influencer Marketing

  • Turn Your Back — Dove with Ogilvy UK & David

Branded Journalism

  • As Real As It Gets — Reckitt Germany with Hill and Knowlton

Word of Mouth

  • Misheard Version — Specsavers with Golin


Guerrilla Marketing

  • 5G-Onion — Telia with Prime Weber Shandwick

Publicity Stunt

  • Heinz Ketch-up and Down — Kraft Heinz MEA with Current Global and FP7

Special Event

  • Unearthing The Green Gap by W Communications with Grow To Know — Grow To Know with W Communications


  • Girls Want More — Sparebank Vest with Trigger Oslo AS

Trade Show

  • The Reclaimed Table — IFRC with Weber Shandwick

Specialist Audience

Marketing to Men

  • Map1mp1 - The Makazole Mapimpi story — Ryobi with Retroviral, 10th Street

Marketing to Women

  • The Squared Ball — Allianz with Edelman

Marketing to Youth

  • Be Seen Be Heard — The Body Shop with Headland Consultancy

Marketing to Seniors

  • Gogos with Vuma — Vuma with Tribeca Public Relations

Multicultural Marketing

  • Rainbot — Pride Connection Mexico with LLYC

Industry sectors

Consumer Goods


  • Hot Motor Bottles — Dacia with Hope&Glory

Fashion & Beauty

  • Personal Best — ASICS with Golin

Food & Beverage

  • The Doorperson Diploma — Desperados with The Romans

Home & Furniture

  • Winnie the Pooh: The Deforested Edition — Who Gives A Crap with Eleven/TBWA Melbourne Fanclub TBWA Chiat Day (US)

Consumer Products

  • A Campaign That Matters #WeTurnDown — Procter und Gamble Germany GmbH with Ketchum Germany

Consumer Services


  • How to crash a party and get into the FIFA World Cup — with Corpcom

Financial Services

  • 50th Anniversary of Women on the Trading Floor — London Stock Exchange Group with Edelman

Food Service

  • Serving up Women's World Cup Fever with McDonald's UK — McDonald's UK with Red Consultancy


  • Real Life Roomsets — IKEA with Hope&Glory

Travel & Tourism

  • Happiness Camp — Visit Finland with SEK


Energy and Natural Resources

  • From commodity to designers’ favorite - – how a B2B aluminium company used strategic brand building to shape the market for greener materials and increase profit margins. — Hydro

Chemicals & Industrials

  • The Impossible Statue — Sandvik with Current Global

Professional Service Firms

  • The Uncharted Territories Campaign — Allen and Overy with TEAM LEWIS

Real Estate & Construction

  • Bye Bye Bridge — Lantis with Whyte Corporate Affairs

Transportation & Logistics

  • DPD is you — DPD Czech Republic with Realness Agency


Consumer Electronics

  • The Art Of Regeneration — Back Market with Words + Pixels

Technology: Hardware

  • Acer Predator Games. The largest inter-school esports competition in Europe — Acer Polska with Publicon Services

Technology: Software & Services

  • 7 Wonders Challenge — Travelport


  • 5G-Onion — Telia with Prime Weber Shandwick


  • Coronation Carriages — Uber with Hope&Glory


Consumer Health

  • Unhiding women in health — Angelini Pharma with BCW

Healthcare Providers

  • Gifting Lives with Hayat — Department of Health Abu Dhabi with Weber Shandwick MENAT

Medical Technology

  • Three Kind Words — Philips with Omnicom PR Group NL

Pharmaceutical: RX

  • Unveiled! — Janssen Slovakia with Seesame



  • #NoShameCoalition — Answear.LAB with Clue PR

Educational and Cultural Institutions

  • Romani rejection letters — Diak Romako with SEK

Government Agencies

  • You first — The Norwegian Directorate for Children, Youth and Family Affairs with Trigger Oslo

Not-For-Profit Organizations

  • You're not a fish — Flyte with Publicis MSL